What do you do all day on social media?

Just think about how much time you spend on social media posting for your business - creating, posting, answering customers, building connections, reviewing, etc. 

#social #femalebusinessowner #paidsocial 

p.s. my actual life bears zero resemblance to this

Nothing else matters

Bit of Friday fun with the creative and the lyrics but a serious topic: vanity metrics

Focus not on views or likes but conversations that lead to sales. And that requires a co-ordinated effort between marketing and sales. 

#salesfunnel #marketing #customerjourney

The most popular article on my website is how to sell more fashion on socials in the face of vast competition. Check it out.

Do you need someone to shed some light on your social media strategy? Let's talk. 

#lighting #commercial #contractor #fitouts

Working on a new jewellery store in Shopify. If it is time to makeover your store, let's talk. 

#ecommerce #jewellery #femalebusinessowner

Do you know what dark social is? 

It's not new btw. A great example is when people share content on channels that are not seen in public (think about that WhatsApp or Instagram DM you sent today). 

But it makes tracking trickier for brands. Yay!

#social #thedarkside #data