Contentious
@contentiousltd.bsky.social
A strategic content, digital and brand studio. We help people make great content in amazing ways, to change the web, and to change the world. http://contentious.ltd
There's too much focus on using AI to create more, quicker. Discover 12 ways you can use AI to make _better_ content. contentious.ltd/resources/ho...
How to use AI for better content
Artificial intelligence can be used to improve the quality of content, and content systems, and not just to produce faster content slop. This resource shows how.
contentious.ltd
August 6, 2025 at 1:53 PM
There's too much focus on using AI to create more, quicker. Discover 12 ways you can use AI to make _better_ content. contentious.ltd/resources/ho...
We made a new page called "essence". Because we have quibbles about "brand", in the way it's perceived and implemented. In our model, essence comes from expression, relationships and purpose. Mulling over whether this is semantics or a fundamental shift! Thoughts? contentious.ltd/services/ess...
Essence
We can help you create a clear sense of who you are as an organisation and work out exactly how that informs and underpins your structure, your communications, your business model, your culture, your ...
contentious.ltd
April 9, 2025 at 3:25 PM
We made a new page called "essence". Because we have quibbles about "brand", in the way it's perceived and implemented. In our model, essence comes from expression, relationships and purpose. Mulling over whether this is semantics or a fundamental shift! Thoughts? contentious.ltd/services/ess...