Colin Theriot
@colintheriot.bsky.social
copywriter, consultant, mentor, manipulator - https://CultOfCopy.com | https://linktr.ee/colintheriot
#GuruPivot - The scammer’s pitches are super effective. The only part that makes it a scam is that they don’t deliver. If you can keep the promises a scammer breaks, you can make a lot of money.
December 1, 2025 at 5:30 PM
#GuruPivot - The scammer’s pitches are super effective. The only part that makes it a scam is that they don’t deliver. If you can keep the promises a scammer breaks, you can make a lot of money.
Simple Persuasive Copy Tip - Any specific claim of a benefit, result, etc. should have at least 3 supporting statements. Like a stool, 3 legs is the minimum amount for it to stand on its own. #copywriting
December 1, 2025 at 1:53 PM
Simple Persuasive Copy Tip - Any specific claim of a benefit, result, etc. should have at least 3 supporting statements. Like a stool, 3 legs is the minimum amount for it to stand on its own. #copywriting
Simple Persuasive Copy Tip - Don’t just tell the prospect what positive things they will gain when they buy your offer. Remind them what negative things they will be able to jettison and avoid forever after. Hassles, pains, worries, etc. #copywriting
November 28, 2025 at 4:30 PM
Simple Persuasive Copy Tip - Don’t just tell the prospect what positive things they will gain when they buy your offer. Remind them what negative things they will be able to jettison and avoid forever after. Hassles, pains, worries, etc. #copywriting
Simple Persuasive Copy Tip - Often, a solution to the prospect’s problem already exists. But they don’t pursue it because there is some real or perceived difficulty or hassle involved. How do you free them from that? #copyright
November 27, 2025 at 5:08 PM
Simple Persuasive Copy Tip - Often, a solution to the prospect’s problem already exists. But they don’t pursue it because there is some real or perceived difficulty or hassle involved. How do you free them from that? #copyright
Simple Persuasive Copy Tip - If you’re going to be testing multiple pieces of copy for a single offer, test large meaningful differences first rather than being nit-picky about minor wording differences. #copywriting
November 21, 2025 at 11:40 PM
Simple Persuasive Copy Tip - If you’re going to be testing multiple pieces of copy for a single offer, test large meaningful differences first rather than being nit-picky about minor wording differences. #copywriting
Simple Persuasive Copy Tip - The primary goal of the sales page is to convince them they have a PRESSING problem that needs to be solved. The secondary goal is giving them an easy way to handle that right now, right from this page. #copywriting
November 20, 2025 at 3:16 PM
Simple Persuasive Copy Tip - The primary goal of the sales page is to convince them they have a PRESSING problem that needs to be solved. The secondary goal is giving them an easy way to handle that right now, right from this page. #copywriting
Simple Persuasive Copy Tip - Don’t just promise relief from their current pressing problem. Offer a restoration to where they were (or would be) if they never had it. #copywriting
November 17, 2025 at 4:45 PM
Simple Persuasive Copy Tip - Don’t just promise relief from their current pressing problem. Offer a restoration to where they were (or would be) if they never had it. #copywriting
Simple Persuasive Copy Tip - Ask prospects these 3 questions to open them up for suggestion. What do you really want? What’s stopping you from getting it? What are you gonna do about it? #copywriting
November 15, 2025 at 3:22 AM
Simple Persuasive Copy Tip - Ask prospects these 3 questions to open them up for suggestion. What do you really want? What’s stopping you from getting it? What are you gonna do about it? #copywriting
Simple Persuasive Copy Tip - Phrase your writing so that it does not refer to itself as writing, but as speech instead. Do you hear what I’m saying? #copywriting
November 13, 2025 at 5:19 PM
Simple Persuasive Copy Tip - Phrase your writing so that it does not refer to itself as writing, but as speech instead. Do you hear what I’m saying? #copywriting
Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy. #copywriting
November 10, 2025 at 3:39 PM
Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy. #copywriting
Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good. #copywriting
November 7, 2025 at 3:53 PM
Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good. #copywriting
Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price. #copywriting
November 3, 2025 at 7:36 PM
Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price. #copywriting
Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start. #copywriting
November 2, 2025 at 5:04 PM
Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start. #copywriting
Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example. #copywriting
October 26, 2025 at 11:44 PM
Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example. #copywriting
Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it. #copywriting
October 24, 2025 at 1:55 PM
Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it. #copywriting
Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try. #copywriting
October 21, 2025 at 8:36 PM
Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try. #copywriting
Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting
October 19, 2025 at 3:22 PM
Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting
Simple Persuasive Copy Tip - People like to buy things that will make them feel good. Show them how it will feel good to enjoy the results of using what you’re selling - but also show how it will feel good immediately upon purchase, too. #copywriting
October 15, 2025 at 3:17 PM
Simple Persuasive Copy Tip - People like to buy things that will make them feel good. Show them how it will feel good to enjoy the results of using what you’re selling - but also show how it will feel good immediately upon purchase, too. #copywriting
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming, Born Oct. 14, 1900.
Many who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius.
Full post link below.
Many who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius.
Full post link below.
October 14, 2025 at 10:26 PM
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming, Born Oct. 14, 1900.
Many who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius.
Full post link below.
Many who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius.
Full post link below.
Simple Persuasive Copy Tip - Don’t start writing until you know what end you are writing toward. Otherwise, you waste a lot of time and space for you AND your reader.
October 14, 2025 at 1:20 PM
Simple Persuasive Copy Tip - Don’t start writing until you know what end you are writing toward. Otherwise, you waste a lot of time and space for you AND your reader.
Simple Persuasive Copy Tip - If you intend to sell many things to the same audience, you need to deliver your copy differently than you would for a one-off offer.
October 13, 2025 at 7:42 PM
Simple Persuasive Copy Tip - If you intend to sell many things to the same audience, you need to deliver your copy differently than you would for a one-off offer.
Simple Persuasive Copy Tip - It's better to write good than to write proper. Copy is not a formal presentation. It should be casual and comfortable to read.
October 12, 2025 at 10:03 PM
Simple Persuasive Copy Tip - It's better to write good than to write proper. Copy is not a formal presentation. It should be casual and comfortable to read.
Simple Persuasive Copy Tip - If you’re not immediately making it clear why the reader will benefit from continuing to the end, they usually won’t. Normal people don’t read ads for fun. #copywriting
October 11, 2025 at 2:56 PM
Simple Persuasive Copy Tip - If you’re not immediately making it clear why the reader will benefit from continuing to the end, they usually won’t. Normal people don’t read ads for fun. #copywriting
Simple Persuasive Copy Tip - Suggestion is at its most powerful when you couch it with a question so there’s no resistance to it, don’t you agree? Ask people for what you want from them. Explicitly.
October 9, 2025 at 2:10 PM
Simple Persuasive Copy Tip - Suggestion is at its most powerful when you couch it with a question so there’s no resistance to it, don’t you agree? Ask people for what you want from them. Explicitly.
Simple Persuasive Copy Tip - Deliver key differentiators as answers to questions you were asked by informed and discerning prospects in the past. #copywriting
October 7, 2025 at 3:39 PM
Simple Persuasive Copy Tip - Deliver key differentiators as answers to questions you were asked by informed and discerning prospects in the past. #copywriting