Thanks for sharing 🔥

Our approach is to try and shape a narrative that starts with the scale and immediacy of the crisis, tells you why it's not being addressed, and leads you to urgent action.

No truth = no action = no hope.
#TellTheTruth #ClimateAction

But in our experience, forced positivity can make you feel the crisis is under control, so you don't need to act.

Also it's not honest. People aren't stupid, they instinctively feel it if you're bullshitting them...

Doomism is toxic. But so is hopium, the insistence on only telling positive stories for fear of freaking everyone out.

We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions

The reality isn't entirely rosy. We've made progress compared to previous likely outcomes, but the outlook is still grim, as we spell out....

We are still in search of an effective yet widely appealing call to action, which tbh probably needs an entire movement attached to it! Work in progress...⏰

UK research showed that our films are very effective in making people want to take action (87.5% more likely to take action). But, it's fair to say people are not bowled over by the options available. Some simply feel they have no political agency whatsoever (and who can blame them!)

In the UK, we invited people to join a march or protest, to see their MP, to change their bank, to join a local group, to share with friends - deliberately giving a range of options ✊🔥📢
www.youtube.com/playlist?lis...

🔥🇺🇸

The informal chats between scientist and comedian at the end of our films are many people's favourite bits.
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇