https://www.clientlesscopy.com/ and get a free email marketing ebook.
Peace of mind beats being right every time.
Peace of mind beats being right every time.
Handle them carefully or they'll disappear fast.
Handle them carefully or they'll disappear fast.
Get specific about what you're chasing exactly.
Get specific about what you're chasing exactly.
"Things you need to know"
→ "Mistakes to avoid"
"Stuff that helps"
→ "Tools that save time"
Vague language = vague thinking.
Be specific.
"Things you need to know"
→ "Mistakes to avoid"
"Stuff that helps"
→ "Tools that save time"
Vague language = vague thinking.
Be specific.
Really.
Short sentences create impact.
They wake people up.
They break the pattern.
Don't be afraid to chop things up.
Really.
Short sentences create impact.
They wake people up.
They break the pattern.
Don't be afraid to chop things up.
"Our system is complex but powerful"
vs
"Like a Swiss Army knife for your workflow"
One makes them think.
One makes them see.
Always choose seeing.
"Our system is complex but powerful"
vs
"Like a Swiss Army knife for your workflow"
One makes them think.
One makes them see.
Always choose seeing.
Seriously.
Most posts don't need
"In conclusion..." or "To sum up..."
Just end with your strongest point.
Then stop.
Seriously.
Most posts don't need
"In conclusion..." or "To sum up..."
Just end with your strongest point.
Then stop.
It needs to be clear.
"Let me tell you about..."
"Here's what I learned..."
"This changed everything..."
Simple openers work.
Let the content be interesting.
It needs to be clear.
"Let me tell you about..."
"Here's what I learned..."
"This changed everything..."
Simple openers work.
Let the content be interesting.
"I hope someone sells me something today"
They wake up with problems.
Headaches.
Questions.
Frustrations.
Start there.
Not with your thing.
"I hope someone sells me something today"
They wake up with problems.
Headaches.
Questions.
Frustrations.
Start there.
Not with your thing.
Everyone says X.
But actually Y.
You think it's about A.
It's really about B.
Set up the expectation.
Then flip it.
Everyone says X.
But actually Y.
You think it's about A.
It's really about B.
Set up the expectation.
Then flip it.
to hit a word count.
This isn't high school.
Say what needs saying.
Then stop.
to hit a word count.
This isn't high school.
Say what needs saying.
Then stop.
and what your reader knows
is bigger than you think.
Explain one step earlier
than feels necessary.
You can always cut back.
and what your reader knows
is bigger than you think.
Explain one step earlier
than feels necessary.
You can always cut back.
switch the format.
Can't write a paragraph?
Make it a list.
List feels flat?
Turn it into a story.
Sometimes the idea is fine.
The container is wrong.
switch the format.
Can't write a paragraph?
Make it a list.
List feels flat?
Turn it into a story.
Sometimes the idea is fine.
The container is wrong.
Hook them.
Explain something.
Make them feel something.
Move them forward.
If it's not doing one of these?
It's decoration.
Cut it.
Hook them.
Explain something.
Make them feel something.
Move them forward.
If it's not doing one of these?
It's decoration.
Cut it.
You use it when you're scared
to say something simple.
"Optimize your workflow"
sounds safer than
"Get stuff done faster"
But safe is forgettable.
You use it when you're scared
to say something simple.
"Optimize your workflow"
sounds safer than
"Get stuff done faster"
But safe is forgettable.
That
Just
Really
Even
Actually
Do a search for them.
Delete half.
Watch your writing tighten up.
That
Just
Really
Even
Actually
Do a search for them.
Delete half.
Watch your writing tighten up.
If you have more than five,
you have too many.
Pick the best ones.
More isn't always more.
Sometimes it's just clutter.
If you have more than five,
you have too many.
Pick the best ones.
More isn't always more.
Sometimes it's just clutter.
from your writing.
Just state it.
"I think this works" ← shaky
"This works" ← solid
Own what you're saying.
from your writing.
Just state it.
"I think this works" ← shaky
"This works" ← solid
Own what you're saying.
Most writing problems
aren't writing problems.
They're thinking problems.
Get clear on what you're saying.
The words will follow.
Most writing problems
aren't writing problems.
They're thinking problems.
Get clear on what you're saying.
The words will follow.
Your past struggles contain blueprints for future wins.
Your past struggles contain blueprints for future wins.
Distracted minds miss opportunities sitting right in front.
Distracted minds miss opportunities sitting right in front.
Making money and keeping it are different.
Making money and keeping it are different.
Environment shapes you unconsciously.
Environment shapes you unconsciously.
Stubbornness dressed as commitment kills businesses.
Stubbornness dressed as commitment kills businesses.
It's moving forward despite doubt and uncertainty.
It's moving forward despite doubt and uncertainty.