Clean Data Alliance
@cleandataalliance.bsky.social
Giving people control of and compensation for their data.
Replacing surveillance capitalism with truth, trust, and transparency.
A nonprofit alliance building the clean data economy.
Link: https://cleandata.world
Location: Global
Replacing surveillance capitalism with truth, trust, and transparency.
A nonprofit alliance building the clean data economy.
Link: https://cleandata.world
Location: Global
If a brand can’t explain in 60 seconds what it collects and why, that’s the red flag.
Clean, anonymous, permissioned data builds trust; and trust builds loyalty.
Clean, anonymous, permissioned data builds trust; and trust builds loyalty.
November 21, 2025 at 6:17 PM
If a brand can’t explain in 60 seconds what it collects and why, that’s the red flag.
Clean, anonymous, permissioned data builds trust; and trust builds loyalty.
Clean, anonymous, permissioned data builds trust; and trust builds loyalty.
The era of “we value your privacy” buried in 47 pages of legalese is over.
Honest companies are shifting to continuous, revocable, logged consent; no tricks.
Respect is the new competitive edge.
Honest companies are shifting to continuous, revocable, logged consent; no tricks.
Respect is the new competitive edge.
November 21, 2025 at 6:16 PM
The era of “we value your privacy” buried in 47 pages of legalese is over.
Honest companies are shifting to continuous, revocable, logged consent; no tricks.
Respect is the new competitive edge.
Honest companies are shifting to continuous, revocable, logged consent; no tricks.
Respect is the new competitive edge.
Privacy policies shouldn’t feel like punishment.
If a company wants your trust, start with clarity.
One page. No dark patterns. Real consent.
Clean Data isn’t “nice to have.”
It’s the new standard.
If a company wants your trust, start with clarity.
One page. No dark patterns. Real consent.
Clean Data isn’t “nice to have.”
It’s the new standard.
November 21, 2025 at 6:15 PM
Privacy policies shouldn’t feel like punishment.
If a company wants your trust, start with clarity.
One page. No dark patterns. Real consent.
Clean Data isn’t “nice to have.”
It’s the new standard.
If a company wants your trust, start with clarity.
One page. No dark patterns. Real consent.
Clean Data isn’t “nice to have.”
It’s the new standard.
The Dirty Data Dilemma: Why Third-Party Marketing Data Fails and What Comes Next
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
The Dirty Data Dilemma: Why Third-Party Marketing Data Fails and What Comes Next
A look at the accuracy and efficacy of commercially available datasets
open.substack.com
November 21, 2025 at 5:22 PM
The Dirty Data Dilemma: Why Third-Party Marketing Data Fails and What Comes Next
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
Consumers aren’t tired of answering questions.
They’re tired of being tricked, tracked, inferred, and mislabeled.
Clean Data means:
✔️ Revocable consent
✔️ You own your info
✔️ You get paid
✔️ It’s anonymous by default
When people have agency, everyone wins.
That’s the future.
They’re tired of being tricked, tracked, inferred, and mislabeled.
Clean Data means:
✔️ Revocable consent
✔️ You own your info
✔️ You get paid
✔️ It’s anonymous by default
When people have agency, everyone wins.
That’s the future.
November 21, 2025 at 5:18 PM
Consumers aren’t tired of answering questions.
They’re tired of being tricked, tracked, inferred, and mislabeled.
Clean Data means:
✔️ Revocable consent
✔️ You own your info
✔️ You get paid
✔️ It’s anonymous by default
When people have agency, everyone wins.
That’s the future.
They’re tired of being tricked, tracked, inferred, and mislabeled.
Clean Data means:
✔️ Revocable consent
✔️ You own your info
✔️ You get paid
✔️ It’s anonymous by default
When people have agency, everyone wins.
That’s the future.
America spends ~$150B on targeted digital ads.
But the data that fuels it? Mostly noise.
If your data is only 15–30% accurate, your budget isn’t optimized, it’s leaking.
Clean Data turns a liability into an asset.
For brands and for people.
But the data that fuels it? Mostly noise.
If your data is only 15–30% accurate, your budget isn’t optimized, it’s leaking.
Clean Data turns a liability into an asset.
For brands and for people.
November 21, 2025 at 5:18 PM
America spends ~$150B on targeted digital ads.
But the data that fuels it? Mostly noise.
If your data is only 15–30% accurate, your budget isn’t optimized, it’s leaking.
Clean Data turns a liability into an asset.
For brands and for people.
But the data that fuels it? Mostly noise.
If your data is only 15–30% accurate, your budget isn’t optimized, it’s leaking.
Clean Data turns a liability into an asset.
For brands and for people.
Dirty data compounds like interest, in reverse.
70% accurate demographics × 40% interests × 30% propensities = 8.4% truth.
That means 91.6% of “likely buyers” aren’t.
This isn’t strategy. It’s statistical hallucination.
Time for verified, permissioned, longitudinal, anonymous data.
70% accurate demographics × 40% interests × 30% propensities = 8.4% truth.
That means 91.6% of “likely buyers” aren’t.
This isn’t strategy. It’s statistical hallucination.
Time for verified, permissioned, longitudinal, anonymous data.
November 21, 2025 at 5:17 PM
Dirty data compounds like interest, in reverse.
70% accurate demographics × 40% interests × 30% propensities = 8.4% truth.
That means 91.6% of “likely buyers” aren’t.
This isn’t strategy. It’s statistical hallucination.
Time for verified, permissioned, longitudinal, anonymous data.
70% accurate demographics × 40% interests × 30% propensities = 8.4% truth.
That means 91.6% of “likely buyers” aren’t.
This isn’t strategy. It’s statistical hallucination.
Time for verified, permissioned, longitudinal, anonymous data.
Dirty Data ≠ Precision Marketing
Third-party “precision” data is wrong 70–85% of the time.
We’re not targeting audiences — we’re flipping coins.
The industry is burning $90–120B a year on mislabeled humans.
It doesn’t need a tune-up.
It needs a replacement.
Clean Data > Dirty Data.
Third-party “precision” data is wrong 70–85% of the time.
We’re not targeting audiences — we’re flipping coins.
The industry is burning $90–120B a year on mislabeled humans.
It doesn’t need a tune-up.
It needs a replacement.
Clean Data > Dirty Data.
November 21, 2025 at 5:17 PM
Dirty Data ≠ Precision Marketing
Third-party “precision” data is wrong 70–85% of the time.
We’re not targeting audiences — we’re flipping coins.
The industry is burning $90–120B a year on mislabeled humans.
It doesn’t need a tune-up.
It needs a replacement.
Clean Data > Dirty Data.
Third-party “precision” data is wrong 70–85% of the time.
We’re not targeting audiences — we’re flipping coins.
The industry is burning $90–120B a year on mislabeled humans.
It doesn’t need a tune-up.
It needs a replacement.
Clean Data > Dirty Data.
WhatsApp Was Created to Protect Privacy. Meta’s New Policy Destroys That Promise
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
WhatsApp Was Created to Protect Privacy. Meta’s New Policy Destroys That Promise
Meta’s policy expands the use of message metadata, user interactions with Meta AI, and cross-platform information sharing. This article explains what data is actually collected, how it can be used, an...
open.substack.com
November 20, 2025 at 3:16 PM
WhatsApp Was Created to Protect Privacy. Meta’s New Policy Destroys That Promise
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
Consumer trust isn’t fading; it’s collapsing.
People aren’t opting out because they read privacy policies.
They’re opting out because everything feels off:
• Weird pings
• Creepy ads
• Clingy apps
That gut feeling? It’s correct. The system doesn’t deserve your trust.
People aren’t opting out because they read privacy policies.
They’re opting out because everything feels off:
• Weird pings
• Creepy ads
• Clingy apps
That gut feeling? It’s correct. The system doesn’t deserve your trust.
November 20, 2025 at 3:15 PM
Consumer trust isn’t fading; it’s collapsing.
People aren’t opting out because they read privacy policies.
They’re opting out because everything feels off:
• Weird pings
• Creepy ads
• Clingy apps
That gut feeling? It’s correct. The system doesn’t deserve your trust.
People aren’t opting out because they read privacy policies.
They’re opting out because everything feels off:
• Weird pings
• Creepy ads
• Clingy apps
That gut feeling? It’s correct. The system doesn’t deserve your trust.
Marketing used to move from data → information → insight → wisdom.
Now it’s assumption → projection → illusion → policy.
And companies are making real decisions based on hallucinated humans.
That’s fiction with a dashboard.
Now it’s assumption → projection → illusion → policy.
And companies are making real decisions based on hallucinated humans.
That’s fiction with a dashboard.
November 20, 2025 at 3:15 PM
Marketing used to move from data → information → insight → wisdom.
Now it’s assumption → projection → illusion → policy.
And companies are making real decisions based on hallucinated humans.
That’s fiction with a dashboard.
Now it’s assumption → projection → illusion → policy.
And companies are making real decisions based on hallucinated humans.
That’s fiction with a dashboard.
Marketing’s “insights” are built on clickbait, fatigue, and interface manipulation.
Your thumb slipped? Tracked.
Clicked by accident? Profiled.
Gave a fake answer for a free pizza? Added to a segment.
This isn’t data; it’s digital gossip posing as truth.
Your thumb slipped? Tracked.
Clicked by accident? Profiled.
Gave a fake answer for a free pizza? Added to a segment.
This isn’t data; it’s digital gossip posing as truth.
November 20, 2025 at 3:14 PM
Marketing’s “insights” are built on clickbait, fatigue, and interface manipulation.
Your thumb slipped? Tracked.
Clicked by accident? Profiled.
Gave a fake answer for a free pizza? Added to a segment.
This isn’t data; it’s digital gossip posing as truth.
Your thumb slipped? Tracked.
Clicked by accident? Profiled.
Gave a fake answer for a free pizza? Added to a segment.
This isn’t data; it’s digital gossip posing as truth.
What if most of marketing isn’t based on insight, just inference?
Clicks ≠ consent.
Activity ≠ identity.
Dirty data ≠ truth.
We’re not dealing with a broken system. We’re living in one designed to misread people.
Time to start over.
Clicks ≠ consent.
Activity ≠ identity.
Dirty data ≠ truth.
We’re not dealing with a broken system. We’re living in one designed to misread people.
Time to start over.
November 20, 2025 at 3:12 PM
What if most of marketing isn’t based on insight, just inference?
Clicks ≠ consent.
Activity ≠ identity.
Dirty data ≠ truth.
We’re not dealing with a broken system. We’re living in one designed to misread people.
Time to start over.
Clicks ≠ consent.
Activity ≠ identity.
Dirty data ≠ truth.
We’re not dealing with a broken system. We’re living in one designed to misread people.
Time to start over.
From Persuasion to Stewardship: Marketing’s Moral Reset
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
From Persuasion to Stewardship: Marketing’s Moral Reset
Philip Kotler’s 6Ps redefine the purpose of marketing and the Clean Data Alliance is making them real.
open.substack.com
November 13, 2025 at 2:38 AM
From Persuasion to Stewardship: Marketing’s Moral Reset
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
Clean Data or Business as Usual? The Divide Is Getting Clearer
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
Clean Data or Business as Usual? The Divide Is Getting Clearer
Two things can be true at the same time. Some brands are doubling down on manipulation, while others are moving toward transparency.
open.substack.com
November 13, 2025 at 2:37 AM
Clean Data or Business as Usual? The Divide Is Getting Clearer
open.substack.com/pub/cleandat...
open.substack.com/pub/cleandat...
Reposted by Clean Data Alliance
“Honestly, it is pretty abhorrent that the city tried to make all of these arguments in the first place, but it’s great that the court reaffirmed that these are public records,” EFF’s Beryl Lipton told @404media.co.
Judge Rules Flock Surveillance Images Are Public Records That Can Be Requested By Anyone
A Washington judge said images taken by Flock cameras are "not exempt from disclosure" in public record requests.
www.404media.co
November 12, 2025 at 7:40 PM
“Honestly, it is pretty abhorrent that the city tried to make all of these arguments in the first place, but it’s great that the court reaffirmed that these are public records,” EFF’s Beryl Lipton told @404media.co.
We’re not here to make anyone feel comfortable.
We’re here to make the practices that harm people impossible to ignore.
Some will step up.
Some will opt out.
Either way, the line is drawn.
We’re here to make the practices that harm people impossible to ignore.
Some will step up.
Some will opt out.
Either way, the line is drawn.
November 13, 2025 at 2:33 AM
We’re not here to make anyone feel comfortable.
We’re here to make the practices that harm people impossible to ignore.
Some will step up.
Some will opt out.
Either way, the line is drawn.
We’re here to make the practices that harm people impossible to ignore.
Some will step up.
Some will opt out.
Either way, the line is drawn.
People don’t get upset because you’re wrong.
They get upset because you’re naming the thing they hoped no one would call out publicly.
Accountability always feels personal to the people benefitting from the mess.
They get upset because you’re naming the thing they hoped no one would call out publicly.
Accountability always feels personal to the people benefitting from the mess.
November 13, 2025 at 2:33 AM
People don’t get upset because you’re wrong.
They get upset because you’re naming the thing they hoped no one would call out publicly.
Accountability always feels personal to the people benefitting from the mess.
They get upset because you’re naming the thing they hoped no one would call out publicly.
Accountability always feels personal to the people benefitting from the mess.
The divide is getting obvious:
Companies building with consent and transparency are gaining ground.
Companies pretending their surveillance habits are “innovation” are running out of excuses.
Your data model reveals who you really are.
Companies building with consent and transparency are gaining ground.
Companies pretending their surveillance habits are “innovation” are running out of excuses.
Your data model reveals who you really are.
November 13, 2025 at 2:32 AM
The divide is getting obvious:
Companies building with consent and transparency are gaining ground.
Companies pretending their surveillance habits are “innovation” are running out of excuses.
Your data model reveals who you really are.
Companies building with consent and transparency are gaining ground.
Companies pretending their surveillance habits are “innovation” are running out of excuses.
Your data model reveals who you really are.
Marketing isn’t in a “transformation.”
It’s in avoidance.
Everyone wants the benefits of change without letting go of the behaviors that broke trust in the first place.
You can’t rebuild an industry on denial.
It’s in avoidance.
Everyone wants the benefits of change without letting go of the behaviors that broke trust in the first place.
You can’t rebuild an industry on denial.
November 13, 2025 at 2:32 AM
Marketing isn’t in a “transformation.”
It’s in avoidance.
Everyone wants the benefits of change without letting go of the behaviors that broke trust in the first place.
You can’t rebuild an industry on denial.
It’s in avoidance.
Everyone wants the benefits of change without letting go of the behaviors that broke trust in the first place.
You can’t rebuild an industry on denial.
One positive signal:
People are tired of being tricked into agreeing to 30-page privacy policies.
They want transparency they can actually understand.
Clean Data isn’t the future. It’s overdue.
People are tired of being tricked into agreeing to 30-page privacy policies.
They want transparency they can actually understand.
Clean Data isn’t the future. It’s overdue.
November 13, 2025 at 2:30 AM
One positive signal:
People are tired of being tricked into agreeing to 30-page privacy policies.
They want transparency they can actually understand.
Clean Data isn’t the future. It’s overdue.
People are tired of being tricked into agreeing to 30-page privacy policies.
They want transparency they can actually understand.
Clean Data isn’t the future. It’s overdue.
Most “AI training data” is really just assumptions built on scraped profiles.
Michael’s term artificial inferring hit hard today.
If AI depends on garbage input, it produces garbage output.
Clean human data is the fix.
Michael’s term artificial inferring hit hard today.
If AI depends on garbage input, it produces garbage output.
Clean human data is the fix.
November 13, 2025 at 2:29 AM
Most “AI training data” is really just assumptions built on scraped profiles.
Michael’s term artificial inferring hit hard today.
If AI depends on garbage input, it produces garbage output.
Clean human data is the fix.
Michael’s term artificial inferring hit hard today.
If AI depends on garbage input, it produces garbage output.
Clean human data is the fix.
Every industry we touched today faces the same issue:
dirty data
confused consumers
rising legal risk
declining trust
Clean Data solves all four by changing the relationship, not the surveillance tactic.
dirty data
confused consumers
rising legal risk
declining trust
Clean Data solves all four by changing the relationship, not the surveillance tactic.
November 13, 2025 at 2:29 AM
Every industry we touched today faces the same issue:
dirty data
confused consumers
rising legal risk
declining trust
Clean Data solves all four by changing the relationship, not the surveillance tactic.
dirty data
confused consumers
rising legal risk
declining trust
Clean Data solves all four by changing the relationship, not the surveillance tactic.
Legacy events are struggling because people feel “sold to,” not listened to.
What still works? Real connection, honest conversations, shared value.
Exactly the environment clean data was designed for — human first, then technology.
What still works? Real connection, honest conversations, shared value.
Exactly the environment clean data was designed for — human first, then technology.
November 13, 2025 at 2:28 AM
Legacy events are struggling because people feel “sold to,” not listened to.
What still works? Real connection, honest conversations, shared value.
Exactly the environment clean data was designed for — human first, then technology.
What still works? Real connection, honest conversations, shared value.
Exactly the environment clean data was designed for — human first, then technology.
We heard it again today: email blasts don’t work.
No one reads them. No one responds.
Brands keep pushing messages at people who never asked for them.
Pull, not push. That’s the shift. Clean Data makes it real.
No one reads them. No one responds.
Brands keep pushing messages at people who never asked for them.
Pull, not push. That’s the shift. Clean Data makes it real.
November 13, 2025 at 2:28 AM
We heard it again today: email blasts don’t work.
No one reads them. No one responds.
Brands keep pushing messages at people who never asked for them.
Pull, not push. That’s the shift. Clean Data makes it real.
No one reads them. No one responds.
Brands keep pushing messages at people who never asked for them.
Pull, not push. That’s the shift. Clean Data makes it real.