Clean Creatives
@cleancreatives.bsky.social
A global movement of advertising and PR professionals cutting ties with fossil fuel polluters. The future of creativity is clean.
➡️ Sign the pledge: cleancreatives.org
➡️ Sign the pledge: cleancreatives.org
If you’re a creator or influencer who agrees that the oil and gas industry’s top PR firm should not be in charge at the COP, shoot us a DM to join the letter - we’ll be sharing with reporters tomorrow.
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
November 10, 2025 at 5:27 PM
If you’re a creator or influencer who agrees that the oil and gas industry’s top PR firm should not be in charge at the COP, shoot us a DM to join the letter - we’ll be sharing with reporters tomorrow.
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
🌎 Why are influencers so important in this conversation? 🌍
The creators and influencers who signed this letter are a vital part of the communication ecosystem around the COP. They’re the people that agencies like Edelman rely on to promote their clients and what's happening at COP.
The creators and influencers who signed this letter are a vital part of the communication ecosystem around the COP. They’re the people that agencies like Edelman rely on to promote their clients and what's happening at COP.
November 10, 2025 at 5:27 PM
🌎 Why are influencers so important in this conversation? 🌍
The creators and influencers who signed this letter are a vital part of the communication ecosystem around the COP. They’re the people that agencies like Edelman rely on to promote their clients and what's happening at COP.
The creators and influencers who signed this letter are a vital part of the communication ecosystem around the COP. They’re the people that agencies like Edelman rely on to promote their clients and what's happening at COP.
➡️ Leadership overlap makes the situation even worse. Key Edelman executive Ana Julião is overseeing comms for both COP30 and Shell effectively helping script the climate conversation while advocating for an oil major.
🚨That’s not “experience.” It’s institutionalized bias.
🚨That’s not “experience.” It’s institutionalized bias.
November 10, 2025 at 5:27 PM
➡️ Leadership overlap makes the situation even worse. Key Edelman executive Ana Julião is overseeing comms for both COP30 and Shell effectively helping script the climate conversation while advocating for an oil major.
🚨That’s not “experience.” It’s institutionalized bias.
🚨That’s not “experience.” It’s institutionalized bias.
➡️ Edelman is Shell’s agency of record while leading communications for the UN climate talks. The same firm is shaping messages about solving the climate crisis.
🚨You can’t serve the public good and the polluter playbook at the same time.
🚨You can’t serve the public good and the polluter playbook at the same time.
November 10, 2025 at 5:27 PM
➡️ Edelman is Shell’s agency of record while leading communications for the UN climate talks. The same firm is shaping messages about solving the climate crisis.
🚨You can’t serve the public good and the polluter playbook at the same time.
🚨You can’t serve the public good and the polluter playbook at the same time.
As COP30 begins today, Clean Creatives is releasing an open letter from influencers and creators with a combined audience of over 24 million, urging the UN and COP30 to pause new work with Edelman due to conflicts of interest. What’s the conflict?
November 10, 2025 at 5:27 PM
As COP30 begins today, Clean Creatives is releasing an open letter from influencers and creators with a combined audience of over 24 million, urging the UN and COP30 to pause new work with Edelman due to conflicts of interest. What’s the conflict?
🎯 Your best ideas don’t happen in meetings, they happen mid-sprint! Join us for a complimentary Barry’s class built for DC’s sharpest minds in marketing, advertising, and comms.
RSVP at www.cleancreatives.org/reset-dc
RSVP at www.cleancreatives.org/reset-dc
November 6, 2025 at 6:06 PM
🎯 Your best ideas don’t happen in meetings, they happen mid-sprint! Join us for a complimentary Barry’s class built for DC’s sharpest minds in marketing, advertising, and comms.
RSVP at www.cleancreatives.org/reset-dc
RSVP at www.cleancreatives.org/reset-dc
🚨 There’s just over 2 WEEKS until Unpitch Fossil Fuels kicks off in London! We’re excited to be joined by an incredible line-up of special guests from across the industry, including some amazing Clean Creatives pledged-agencies! 💥
Sound fun? Join us: 🚨 Full details: cleancreatives.org/unpitch-ldn
Sound fun? Join us: 🚨 Full details: cleancreatives.org/unpitch-ldn
November 4, 2025 at 3:30 PM
🚨 There’s just over 2 WEEKS until Unpitch Fossil Fuels kicks off in London! We’re excited to be joined by an incredible line-up of special guests from across the industry, including some amazing Clean Creatives pledged-agencies! 💥
Sound fun? Join us: 🚨 Full details: cleancreatives.org/unpitch-ldn
Sound fun? Join us: 🚨 Full details: cleancreatives.org/unpitch-ldn
Look deep into his eyes. That’s the thousand-yard stare of someone juggling 🔟 fossil fuel clients, and one climate conference.
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
October 29, 2025 at 2:14 PM
Look deep into his eyes. That’s the thousand-yard stare of someone juggling 🔟 fossil fuel clients, and one climate conference.
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
#COP30 #COP30Belém #advertising #pr #climatecrisis #sustainability
This isn’t just another networking event, it’s a chance to flex your skills, connect with values-aligned pros, and help reshape the industry.
📍 Shape History, London
📅 Saturday, Nov 22 | 12:30–4:30 PM
📝 Apply now - spots are limited: cleancreatives.org/unpitch-ldn
📍 Shape History, London
📅 Saturday, Nov 22 | 12:30–4:30 PM
📝 Apply now - spots are limited: cleancreatives.org/unpitch-ldn
October 20, 2025 at 2:10 PM
This isn’t just another networking event, it’s a chance to flex your skills, connect with values-aligned pros, and help reshape the industry.
📍 Shape History, London
📅 Saturday, Nov 22 | 12:30–4:30 PM
📝 Apply now - spots are limited: cleancreatives.org/unpitch-ldn
📍 Shape History, London
📅 Saturday, Nov 22 | 12:30–4:30 PM
📝 Apply now - spots are limited: cleancreatives.org/unpitch-ldn
🎯 Calling all creatives! Ready to take a stand and shape the future of advertising? Join us for Unpitch Fossil Fuels: A Creative Challenge for the Planet. Our first Unpitch in NYC was a huge success, so we decided to move it across the pond and try for the same!
October 20, 2025 at 2:10 PM
🎯 Calling all creatives! Ready to take a stand and shape the future of advertising? Join us for Unpitch Fossil Fuels: A Creative Challenge for the Planet. Our first Unpitch in NYC was a huge success, so we decided to move it across the pond and try for the same!
We believe there’s a strategic framework for agencies to achieve a fossil fuel free future, and now’s the time to lean into a more sustainable future. Our Off Ramp Report outlines exactly how.
October 3, 2025 at 6:30 PM
We believe there’s a strategic framework for agencies to achieve a fossil fuel free future, and now’s the time to lean into a more sustainable future. Our Off Ramp Report outlines exactly how.
⚠️ Agencies like Havas, Edelman, and FTI Consulting are already paying steep costs including lost certifications, reputational fallouts, and dropped clients.
⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history.
⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history.
October 3, 2025 at 6:30 PM
⚠️ Agencies like Havas, Edelman, and FTI Consulting are already paying steep costs including lost certifications, reputational fallouts, and dropped clients.
⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history.
⚡ Renewables attracted $2T in 2024, making clean energy the fastest-growing sector in history.
Here are some highlights ⬇️
💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.
💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.
October 3, 2025 at 6:30 PM
Here are some highlights ⬇️
💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.
💰 Fossil fuel companies represent <0.7% of global ad spend, yet come with HUGE outsized risks.
For years, agencies have said they can’t afford to walk away from fossil fuel contracts. The truth? No one knew just how much those contracts were really worth, so we did the research 👉 Enter: The Off Ramp Report and our FFIRE Index🔥
October 3, 2025 at 6:30 PM
For years, agencies have said they can’t afford to walk away from fossil fuel contracts. The truth? No one knew just how much those contracts were really worth, so we did the research 👉 Enter: The Off Ramp Report and our FFIRE Index🔥
And let us know if you saw any of our receipts in the wild.
October 1, 2025 at 4:14 PM
And let us know if you saw any of our receipts in the wild.
The response to this year’s launch has been incredible - thank you to everyone who joined the conversation.
October 1, 2025 at 4:14 PM
The response to this year’s launch has been incredible - thank you to everyone who joined the conversation.
This year’s F-List was our longest yet: 1,217 fossil fuel contracts across 709 Advertising and PR agencies. To bring that reality into focus, we put our actual receipts up across New York City. Take a look 👀👇
October 1, 2025 at 4:14 PM
This year’s F-List was our longest yet: 1,217 fossil fuel contracts across 709 Advertising and PR agencies. To bring that reality into focus, we put our actual receipts up across New York City. Take a look 👀👇
Should they be dropped from the role? Let us know in the comments. ⬇️
September 25, 2025 at 2:18 PM
Should they be dropped from the role? Let us know in the comments. ⬇️
How can you advise on cutting fossil fuels when your business model depends on selling more of them? Edelman’s dirty work isn’t just bad for the planet. It undermines the credibility of the Climate Talks.
September 25, 2025 at 2:18 PM
How can you advise on cutting fossil fuels when your business model depends on selling more of them? Edelman’s dirty work isn’t just bad for the planet. It undermines the credibility of the Climate Talks.
That’s not just a bad look. 🔍 It’s a glaring conflict of interest. 🙅
September 25, 2025 at 2:18 PM
That’s not just a bad look. 🔍 It’s a glaring conflict of interest. 🙅
Edelman has been tapped to run comms for the UN Climate Talks, while also ranking #1 in fossil fuel revenue dependency. Our FFIRE Index shows they take in far more fossil cash than their peers, with clients like Shell, Chevron, and ConocoPhillips.
September 25, 2025 at 2:18 PM
Edelman has been tapped to run comms for the UN Climate Talks, while also ranking #1 in fossil fuel revenue dependency. Our FFIRE Index shows they take in far more fossil cash than their peers, with clients like Shell, Chevron, and ConocoPhillips.
📍🧾 While Omnicom after its new merger with IPG will have the highest number of fossil fuel contracts (120), Edelman has the highest FFIRE score, with an estimated 5.64% of revenue from fossil fuels - 8 times higher than the next agency on the list.
Learn more at cleancreatives.org/f-list
Learn more at cleancreatives.org/f-list
September 23, 2025 at 6:48 PM
📍🧾 While Omnicom after its new merger with IPG will have the highest number of fossil fuel contracts (120), Edelman has the highest FFIRE score, with an estimated 5.64% of revenue from fossil fuels - 8 times higher than the next agency on the list.
Learn more at cleancreatives.org/f-list
Learn more at cleancreatives.org/f-list
👇Here’s the full FFIRE Index ranking:
Edelman - 5.64%
WPP - 0.68%
Omnicom Advertising Group - 0.55%
Havas - 0.38%
Stagwell - 0.28%
Publicis - 0.22%
Dentsu - 0.15%
Edelman - 5.64%
WPP - 0.68%
Omnicom Advertising Group - 0.55%
Havas - 0.38%
Stagwell - 0.28%
Publicis - 0.22%
Dentsu - 0.15%
September 23, 2025 at 6:48 PM
👇Here’s the full FFIRE Index ranking:
Edelman - 5.64%
WPP - 0.68%
Omnicom Advertising Group - 0.55%
Havas - 0.38%
Stagwell - 0.28%
Publicis - 0.22%
Dentsu - 0.15%
Edelman - 5.64%
WPP - 0.68%
Omnicom Advertising Group - 0.55%
Havas - 0.38%
Stagwell - 0.28%
Publicis - 0.22%
Dentsu - 0.15%
A FIRST EVER 🔥🔥The Fossil Fuel Income Risk Exposure (FFIRE) Index🔥🔥, showing how much - or how little - major ad agencies depend on fossil fuel clients for their revenue.
September 23, 2025 at 6:48 PM
A FIRST EVER 🔥🔥The Fossil Fuel Income Risk Exposure (FFIRE) Index🔥🔥, showing how much - or how little - major ad agencies depend on fossil fuel clients for their revenue.
What do all these agencies have in common? They're the worst offenders on the F-List 2025, holding the most fossil fuel contracts in the industry. 🧾🔥 Read the full F-List and join the movement at cleancreatives.org/f-list
September 23, 2025 at 2:36 PM
What do all these agencies have in common? They're the worst offenders on the F-List 2025, holding the most fossil fuel contracts in the industry. 🧾🔥 Read the full F-List and join the movement at cleancreatives.org/f-list