The key has been to act despite discomfort.

Movement creates clarity, and small wins build confidence.

Overthinking fades once you start to do the damn thing anyway.

Overthinking wears the mask of careful diligence but is really just avoidance.

Growth needs discomfort (discomfort that I wanted to avoid at all costs).

Realizing this helped me push past hesitation and keep moving forward.

I decided to stop coding for a while to focus on growth and marketing instead.

Posting imperfect content, like a messy YouTube video, gave me real feedback and early wins over endless overthinking.

Growth, sales, and marketing felt uncomfortable for me as a coder.

They put my work in front of strangers and risk rejection.

Avoiding them left me stuck with flat sales and no users.

I’m willing to bet it’s because they’re making updates on their end.

For example, if you buy $1,000 of credits today and spend all of then 5 years from now, their cost to operate probably went up and they could be taking a hit.

I don’t like it as a consumer but I think there’s some truth there.

Yeah it’s all the stuff that my technical brain doesn’t want to be important but knows is the most important lol

I did most but not all of that.

My biggest mistake was not validating.

I started building because it solved my own problem and I assumed that I wasn’t the only one dealing with that problem

Yesterday I made a validation framework so we’ll see if that’s helpful!

I think if you focus on “who am I when nobody is looking?” you can really set yourself up for some kind of success

Hahaha nope but it’s good to know I made that mistake too 🫠

I just stumbled my way through OBS and davinci resolve. I can send you links or we can talk on discord about it. Whatever works for you!

Nah mine is postrippl.co!

Thanks! Hopefully it was the right move before starting my Google Ads campaign. I didn’t want to pay for traffic with such low conversion potential

I’ve been working on ripple as a product for a few months now (part time). Before it was a tool on my local to help solve my own problem

definitely distributing. im focused a lot of making content to be value-first whenever possible

for example I just made my first product demo video and put it on my landing page to make conversions increase before paying for google ads traffic

Building this skill proved more valuable than buying a one-off service. Now I can quickly tweak and improve because I invested time in learning, not just in a product. That skill compounds.

I saw that my first video didn’t need to be perfect, just good enough to start. Comparing myself to pros was pointless. The key was building skill and actually shipping something.

I skipped quick fixes and decided to do the work myself. At first, sifting through all the fluff was frustrating, but I kept digging for real knowledge and found tools like OBS and DaVinci Resolve.

Searching “how to make social media videos” threw me into a mess of sponsored ads pushing tools, courses, and shortcuts. It was noisy, costly, and designed to drain my patience and wallet. (jokes on them, the wallet couldn't be more empty)

Thanks! It honestly feels weird to share so much detail. I used to think taking the time to share detail is just slowing down my work

But now I realize how important it is for creating a community based on shared experiences

This game can get lonely so we have to build the community for ourselves

Building from scratch means stepping into the unknown. Feeling lost isn’t a glitch, it’s a sign you’re moving. Progress can feel uncomfortable because you’re forging the path as you go. Honestly, that’s probably how it’s meant to feel.