PennDOT puts Philly's highways over Philly itself.
www.phila.gov/2025-10-17-c...
PennDOT puts Philly's highways over Philly itself.
www.phila.gov/2025-10-17-c...
I think a local studio like them could have pulled off better branding that's more authentic to Philadelphia's character and the museum's legacy, while still being new.
I think a local studio like them could have pulled off better branding that's more authentic to Philadelphia's character and the museum's legacy, while still being new.
It could be in my head but the 'voice' in the branding, and the style, feels like a Brooklynite cosplaying a Philadelphian.
It could be in my head but the 'voice' in the branding, and the style, feels like a Brooklynite cosplaying a Philadelphian.
The streetwear inspiration also makes it look great on the new clothes and merch, which I expect will sell well.
But on the walls of the museum, and next to the art, it looks awkward.
The streetwear inspiration also makes it look great on the new clothes and merch, which I expect will sell well.
But on the walls of the museum, and next to the art, it looks awkward.
Their rollout is all about the branding and the merch, not about showing how the new branding frames the existing museum.
Their rollout is all about the branding and the merch, not about showing how the new branding frames the existing museum.
Fun is great! But in a literal sense I don't think the branding 'reads the room'. It's fighting the actual architecture of the museum to try to be a different sort of place.
Fun is great! But in a literal sense I don't think the branding 'reads the room'. It's fighting the actual architecture of the museum to try to be a different sort of place.
The acronym: PhAM. It's cute but I think the playfulness of it draws too much attention and sets a tone that undermines some of the gravitas.
The acronym: PhAM. It's cute but I think the playfulness of it draws too much attention and sets a tone that undermines some of the gravitas.
Directionally there's some good (I really like the griffin), but I think it also invites an identity crisis.
A thread with some thoughts:
Directionally there's some good (I really like the griffin), but I think it also invites an identity crisis.
A thread with some thoughts:
Now it's totally cut off by one of the most dangerous stretches of Kelly Drive.
This would have once been one of the main ways to get from Strawberry Mansion to the Schuylkill River Trail.
Now it's totally cut off by one of the most dangerous stretches of Kelly Drive.
This would have once been one of the main ways to get from Strawberry Mansion to the Schuylkill River Trail.
Now it's inaccessible to pedestrians and the staircase is buried under dirt and overgrowth.
Even if it were accessible the pedestrian side path on Reservoir Drive has been removed.
Now it's inaccessible to pedestrians and the staircase is buried under dirt and overgrowth.
Even if it were accessible the pedestrian side path on Reservoir Drive has been removed.
Now entirely inaccessible to pedestrians
Now entirely inaccessible to pedestrians
Even today people still clearly risk their life crossing here, as seen by the path worn in the dirt.
Even today people still clearly risk their life crossing here, as seen by the path worn in the dirt.
This footbridge I believe was relatively short lived because I have yet to find a good photo of it.
This footbridge I believe was relatively short lived because I have yet to find a good photo of it.
This also provided a far more pleasant crossing of the Schuylkill, into West Fairmount Park.
This also provided a far more pleasant crossing of the Schuylkill, into West Fairmount Park.
A thread with 8 examples of things that have been lost, with historical images. South to north.
1. A staircase from the river trail to the Girard Ave Bridge, and Brewerytown:
A thread with 8 examples of things that have been lost, with historical images. South to north.
1. A staircase from the river trail to the Girard Ave Bridge, and Brewerytown:
I'm a fan so far. Embracing the griffin is funky and memorable.
"Putting Philly front and center" is also a great direction. The logo seems to aspire to be the go-to non-sports merch someone buys to rep Philly.
I'm a fan so far. Embracing the griffin is funky and memorable.
"Putting Philly front and center" is also a great direction. The logo seems to aspire to be the go-to non-sports merch someone buys to rep Philly.
Here's an AI-assisted reimagining of Avenue of the Republic turned back over to people, instead of cars.
Before, early intervention, and permanent upgrade:
Here's an AI-assisted reimagining of Avenue of the Republic turned back over to people, instead of cars.
Before, early intervention, and permanent upgrade:
The first two rows of buildings along Delaware Ave were removed for I-95. Penn's Landing was built out into the water where the ferry terminal and other piers used to be.
The first two rows of buildings along Delaware Ave were removed for I-95. Penn's Landing was built out into the water where the ferry terminal and other piers used to be.
A bit of a gut punch.
A bit of a gut punch.
It'd still leave the parking lot open but create a more contiguous park area to the east.
This was my doodle to visualize it:
It'd still leave the parking lot open but create a more contiguous park area to the east.
This was my doodle to visualize it: