Chris Wood
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Chris Wood
@chriswood1.bsky.social
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Director of Marketing and Partnerships at membership network Locality, formerly at housing charity Shelter. Views are my own
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'Rising interest rates and the cost of living crisis have led to a drop in parental handouts for first time buyers' (The Times) www.thetimes.com/article/b463...

This totally reminds me of one of the best Shelter campaigns, about the struggling 'Bank of Mum and Dad':
A poster reading: AN IMPORTANT MESSAGE TO ALL OF OUR CUSTOMERS You may be aware of recent reports in the press regarding a looming crisis affecting The Bank of Mum & Dad. Unfortunately, these reports are correct. We would like to take this opportunity to inform you that we are doing everything that we possibly can. But unless the situation changes, the future for The Bank of Mum & Dad may well be in jeopardy. The enormous shortage of affordable homes is causing prices to escalate rapidly. This is making it increasingly difficult to assist offspring in finding a home of their own. In the past, The Bank of Mum & Dad has been a key source of funding for the next generation. Last year alone, we lent up to 62 billion to help meet the already ludicrous cost of rent and mortgage deposits. Our loans and mortgage offers have consistently been the best on the market. However, it may no longer be possible for The Bank of Mum & Dad to offer such financial assistance. At this rate, all financial services may well have to be suspended. We realise that this will lead to a host of problems for the next generation. Not least of which being the huge uplift in grumpy 40 year olds being forced to carry on living with their parents in the years to come. And, let's be honest, the parents won't exactly be happy about that either, will they. The Bank of Mum & Dad is absolutely gutted about this situation. Of course, we remain committed to each and every one of you, and we still love you very, very much. You know where to find us, if you ever want to pop round for a little chat about it over a nice bit of home-made spag bol. (You're under absolutely no obligation to do the washing up.) Alternatively visit us at thebankofmumanddad.org.uk THE BANK OF MUM & DAD A bank website with the following urgent message: SORRY THIS SERVICE IS UNAVAILABLE As you probably know, The Bank of Mum & Dad is facing closure. The bank has been under enormous financial pressure recently, due to the huge scale of lending needed to help offspring with the ridiculous rental costs and mortgage deposits. The enormous shortage of affordable homes is causing prices in all sectors to escalate rapidly. As from today, the website thebankofmumanddad.org.uk has been suspended. We're absolutely gutted. Loans and mortgages will no longer be offered online until further notice. However, we will continue to offer homemade shepherd's pie, spag bol, and puddings that tend to involve custard round at ours. If you're worried about the crisis facing The Bank of Mum & Dad click here Shelter
January 30, 2025 at 8:28 AM