Thanks for this summary Aaron! Sad that I couldn’t join. @anne-urai.bsky.social were you there? This is relevant input to our Academic Green Deal 🙏

4️⃣🤩 Together with @tonivdmeer.bsky.social. Read our study, open access, in Public Understanding of Science: journals.sagepub.com/doi/10.1177/...

3️⃣
✅ When sharing facts, a neutral tone is most effective.
✅ When sharing personal stories, expressing emotion—whether optimistic or pessimistic—resonates best.

2️⃣ Our results suggest when climate scientists incorporate emotion or personal anecdotes into their messaging, their credibility remains largely intact. But message consistency is key...

Gefeliciteerd!! 🤩🤩🤩

Thanks so much, Lydia—you know this is genuinely mutual! I think it's about time we meet up! 😊🎉

8️⃣Let’s keep the conversation going—what are your thoughts on the role of scientists in advocacy? 🌍

7️⃣👏 Also, a big thanks to @yuyaolu.bsky.social, whose work on analyzing the results made this research (and her first published article!) a great achievement.

6️⃣🤩 Huge shoutout to Dr. Lydia Messling for inviting me into this project—it’s been an amazing experience. Our discussions were invaluable, as she challenged my thinking & brought clarity to this complex debate.

5️⃣I invite you to read the article 📖, published open access in Public Understanding of Science, and explore all the fascinating quotes! 👉 lnkd.in/gZhMuQDW

4️⃣In essence, protecting the integrity of science is used as an argument both for and against advocacy. But there’s a caveat! Scientists often hold multiple, sometimes conflicting views—so this framework should not be seen as a binary tool.

3️⃣At the same time, preserving scientific integrity was also an argument in favor of advocacy. Many scientists saw it as their responsibility to defend science from misinterpretation (F1) 🛡️ and to ‘sound the alarm’ as experts & citizens (F2) 📢.

2️⃣Our framework reveals key reasoning. Advocacy was seen as a threat to scientific integrity, either by creating (or raising suspicion of) biased science (A1) 🤔—where political values shape research—or by scientists overstepping their expertise & misusing authority (A2) 🤐.

Open access link to article: www.nature.com/articles/s44...