It has been for a long time. Made exponentially more valuable through the intention we put into it.

So great to see you and spend some real face (and shoulder) time with you IRL Dean. Safe travels. Live long and prosper.

Thinking about this in the context of technology & the next wave they claim that AI will become its own Media Platform, an all-encompassing transmedia universe, personalized and creating the context for full immersive experiences. It is important for brands to understand. #IRL2025 #CollectiveJourney

"The problem isn't who is in the throne, but the fact that there is a throne at all. It's not the person, it's the system."
#IRL2025

This is a systemic narrative. The above was in reference to the world of "Game of Thrones", but applies as much to organizational culture/systems and political ones.

This ultimately leading to more impactful and sustainable outcomes. The power of questions that delve into the emotional aspects of our interactions with technology is vital in shaping a future where human experience remains at the forefront of innovation. #IRL2025

/END

As we navigate the complexities of a tech-centric world, the focus should be on how technology can elevate human experiences. Companies that prioritize empathy, self-awareness, and meaningful storytelling will be better positioned to innovate in ways that resonate with people. #IRL2025

He underscored the importance of collaboration between different teams, to create a unified approach that prioritizes human experience. Generative AI can be leveraged not just for automation but to foster genuine interactions that enhance customer engagement & satisfaction #IRL2025

This approach not only helps in understanding customer needs but also inspires innovation that resonates with people’s emotions and experiences. #IRL2025

The conversation also touched on the concept of storytelling as a powerful tool for bridging the gap between technology and human experience. By humanizing data and presenting it in relatable narratives, companies can create a more profound connection with their audiences. #IRL2025

This involves asking the right questions that can unlock insights into how technology impacts individuals on a personal level. #IRL2025

This disconnect can hinder meaningful change and innovation. To foster a more empathetic understanding of our feelings and experiences, companies must engage in deeper conversations that go beyond mere data and metrics. #IRL2025

Solis emphasized the need for self-awareness and open-mindedness as foundational elements for recognizing the potential of technology. He pointed out that only about 10% of people are truly self-aware, yet everyone believes they are. #IRL2025

As @briansolis.bsky.social articulated, while technology, particularly AI, offers significant opportunities for efficiency and optimization, it is essential to remember that the ultimate goal should be to enhance the human experience. #IRL2025 2/x

That would be really helpful constraint in the era of AI written books for which authors only invest a day or two...

sentient being is what I should have said here, realizing I lost the nuance... with the point being not that it isn't a collaborator, but a new type of collaborative intelligence that lacks humanity

The most important #mindshift for AI is to understand it's not a sentient entity or collaborator but a tool that augments our humanity and transforms the quality of our work outcomes. Unlike other tools, this is a unique 24/7 expert collaborator that increases the value of #HumanWork #IRL2025