As was true with the translators I heard from in an earlier edition, copywriters never felt that they were being replaced because the AI's work was better. It was almost always worse. It was simply cheaper and faster, and deemed "good enough" by clients.

Copywriters working across the field shared accounts of clients abandoning them or their agencies for cheaper AI output en masse. They've seen freelance work and rates plummet. Many were made to write the copy to train their own AI replacements. Whole businesses have closed their doors.