Chris Green SEO
@chris-green.net
Technical Director (Torque Partners), experienced search trainer & mentor. #BeOnePercentBetter
We’re deep into the final edits of the SEO chapter for the Web Almanac of 2025 (nearly complete!), and it’s been a great learning experience.
I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible.
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I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible.
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November 20, 2025 at 8:45 PM
We’re deep into the final edits of the SEO chapter for the Web Almanac of 2025 (nearly complete!), and it’s been a great learning experience.
I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible.
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I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible.
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We’re in desperate need of better data from Google.
I’ve felt this ever since Google stopped showing queries in Google Analytics (not provided), but it's now borderline critical.
The thing is, this lack of data doesn’t benefit anyone.
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I’ve felt this ever since Google stopped showing queries in Google Analytics (not provided), but it's now borderline critical.
The thing is, this lack of data doesn’t benefit anyone.
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AIO Impact on Google CTR: September 2025 Update
Discover the impact of Google AI Overviews on SEO and PPC click-through rates over the first three quarters of 2025. Learn how to adapt your strategy.
www.seerinteractive.com
November 19, 2025 at 8:02 PM
We’re in desperate need of better data from Google.
I’ve felt this ever since Google stopped showing queries in Google Analytics (not provided), but it's now borderline critical.
The thing is, this lack of data doesn’t benefit anyone.
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I’ve felt this ever since Google stopped showing queries in Google Analytics (not provided), but it's now borderline critical.
The thing is, this lack of data doesn’t benefit anyone.
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E-commerce, listen up - how many of you have clocked this yet?
OpenAI’s developer docs for their merchant feed has this interesting attribute:
- q_and_a - A recommended (not required) attribute, with the simple description “FAQ Content”
buff.ly/BHwtyQE
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OpenAI’s developer docs for their merchant feed has this interesting attribute:
- q_and_a - A recommended (not required) attribute, with the simple description “FAQ Content”
buff.ly/BHwtyQE
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November 18, 2025 at 7:45 PM
E-commerce, listen up - how many of you have clocked this yet?
OpenAI’s developer docs for their merchant feed has this interesting attribute:
- q_and_a - A recommended (not required) attribute, with the simple description “FAQ Content”
buff.ly/BHwtyQE
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OpenAI’s developer docs for their merchant feed has this interesting attribute:
- q_and_a - A recommended (not required) attribute, with the simple description “FAQ Content”
buff.ly/BHwtyQE
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Agents are coming for your traffic and revenue. This shouldn’t be considered a bad thing! Except… if you don’t know whether agents can correctly navigate around your site or not.
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Agent Observations Matrix
buff.ly
November 17, 2025 at 8:15 PM
Agents are coming for your traffic and revenue. This shouldn’t be considered a bad thing! Except… if you don’t know whether agents can correctly navigate around your site or not.
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Want an easy way to understand if a ChatBot prompt is going to give you a good output or not? Read on!
It’s no secret that I’m not a fan of prompt libraries. Not because I think the concept is flawed, but because I think the majority of prompts shared in them aren’t actually that good.
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It’s no secret that I’m not a fan of prompt libraries. Not because I think the concept is flawed, but because I think the majority of prompts shared in them aren’t actually that good.
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ChatGPT - CustomGPT Capability Checker
A conversational AI system that listens, learns, and challenges
chatgpt.com
November 13, 2025 at 8:15 PM
Want an easy way to understand if a ChatBot prompt is going to give you a good output or not? Read on!
It’s no secret that I’m not a fan of prompt libraries. Not because I think the concept is flawed, but because I think the majority of prompts shared in them aren’t actually that good.
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It’s no secret that I’m not a fan of prompt libraries. Not because I think the concept is flawed, but because I think the majority of prompts shared in them aren’t actually that good.
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OpenAI’s publication of its product feed schema was something many were waiting for.
The feeling that e-commerce feels a little helpless with AI (at least right now) is waning as the per-for-exposure conversations and the mechanics that’ll make them work are starting to become clearer.
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The feeling that e-commerce feels a little helpless with AI (at least right now) is waning as the per-for-exposure conversations and the mechanics that’ll make them work are starting to become clearer.
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OpenAI Product Feeds: From Catalogs to Conversations
With OpenAI’s new commerce feed we’re no longer optimizing listings; we’re supplying machine-readable context to an AI that negotiates intents.
wordlift.io
November 12, 2025 at 8:45 PM
OpenAI’s publication of its product feed schema was something many were waiting for.
The feeling that e-commerce feels a little helpless with AI (at least right now) is waning as the per-for-exposure conversations and the mechanics that’ll make them work are starting to become clearer.
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The feeling that e-commerce feels a little helpless with AI (at least right now) is waning as the per-for-exposure conversations and the mechanics that’ll make them work are starting to become clearer.
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Time to get comfortable with the fact that things in SEO aren't fixed. By 'fixed,' I mean 'stable' or 'unchanging.'
But there are a number of elements we need to be more comfortable with. What am I talking about this time? Search Grounding.
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But there are a number of elements we need to be more comfortable with. What am I talking about this time? Search Grounding.
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www.linkedin.com
November 11, 2025 at 8:30 PM
Time to get comfortable with the fact that things in SEO aren't fixed. By 'fixed,' I mean 'stable' or 'unchanging.'
But there are a number of elements we need to be more comfortable with. What am I talking about this time? Search Grounding.
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But there are a number of elements we need to be more comfortable with. What am I talking about this time? Search Grounding.
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As AI is moving so quickly, how do you decide when targeting your strategies and initiatives?
If you go too futuristic, you are asking for an investment in the future that may/may not be repaid. Not future-thinking enough, and you may be caught out if the change is overwhelming.
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If you go too futuristic, you are asking for an investment in the future that may/may not be repaid. Not future-thinking enough, and you may be caught out if the change is overwhelming.
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An AI Index for all our customers
Cloudflare will soon automatically create an AI-optimized search index for your domain, and expose a set of ready-to-use standard APIs and tools including an MCP server, LLMs.txt, and a search API.…
buff.ly
November 10, 2025 at 8:30 PM
As AI is moving so quickly, how do you decide when targeting your strategies and initiatives?
If you go too futuristic, you are asking for an investment in the future that may/may not be repaid. Not future-thinking enough, and you may be caught out if the change is overwhelming.
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If you go too futuristic, you are asking for an investment in the future that may/may not be repaid. Not future-thinking enough, and you may be caught out if the change is overwhelming.
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So you think all the worry about rank tracking data is new?
It’s not, it’s old - like as old as “SEO is Dead”, and other SEO horror stories you keep the kids awake at night with.
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It’s not, it’s old - like as old as “SEO is Dead”, and other SEO horror stories you keep the kids awake at night with.
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New Ways To Track Keyword Rank
It's time to think about rank in a different way. Use rank indexes and try a new and improved way to track keyword rank in Google Analytics.
www.blindfiveyearold.com
November 7, 2025 at 3:32 PM
So you think all the worry about rank tracking data is new?
It’s not, it’s old - like as old as “SEO is Dead”, and other SEO horror stories you keep the kids awake at night with.
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It’s not, it’s old - like as old as “SEO is Dead”, and other SEO horror stories you keep the kids awake at night with.
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This article is essential reading. Great work, JesScholz 👏
If you’re not preparing your website for agents yet, there’s a lot of good food for thought here. I’ve cribbed some key points from it, but you should also check it out if you get the chance.
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If you’re not preparing your website for agents yet, there’s a lot of good food for thought here. I’ve cribbed some key points from it, but you should also check it out if you get the chance.
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When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
buff.ly
November 6, 2025 at 8:30 PM
This article is essential reading. Great work, JesScholz 👏
If you’re not preparing your website for agents yet, there’s a lot of good food for thought here. I’ve cribbed some key points from it, but you should also check it out if you get the chance.
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If you’re not preparing your website for agents yet, there’s a lot of good food for thought here. I’ve cribbed some key points from it, but you should also check it out if you get the chance.
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Yass, a business-justifiable reason to visit Zurich! Coffee & hills, I'm coming for you (too!)
November 6, 2025 at 10:55 AM
Yass, a business-justifiable reason to visit Zurich! Coffee & hills, I'm coming for you (too!)
Where “traditional” search and AI search differ is important.
Many people have, however, pointed to this difference as an inflexion point in SEO and, therefore, heralding the death of the “old way” of doing things.
A more productive way to look at this difference is how Duane puts it here.
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Many people have, however, pointed to this difference as an inflexion point in SEO and, therefore, heralding the death of the “old way” of doing things.
A more productive way to look at this difference is how Duane puts it here.
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Measuring When AI Assistants and Search Engines Disagree
Suggesting a Marketer’s math framework to test where assistants and search overlap.
duaneforresterdecodes.substack.com
November 5, 2025 at 8:30 PM
Where “traditional” search and AI search differ is important.
Many people have, however, pointed to this difference as an inflexion point in SEO and, therefore, heralding the death of the “old way” of doing things.
A more productive way to look at this difference is how Duane puts it here.
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Many people have, however, pointed to this difference as an inflexion point in SEO and, therefore, heralding the death of the “old way” of doing things.
A more productive way to look at this difference is how Duane puts it here.
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I really wouldn’t want to be a publisher right about now, but I’ve been thinking that for the last few years LLMs have been the cherry on top
But reading how the Economist plans to define itself against AI/LLMs in the next three years IS super interesting:
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But reading how the Economist plans to define itself against AI/LLMs in the next three years IS super interesting:
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Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.
buff.ly
November 3, 2025 at 8:15 PM
I really wouldn’t want to be a publisher right about now, but I’ve been thinking that for the last few years LLMs have been the cherry on top
But reading how the Economist plans to define itself against AI/LLMs in the next three years IS super interesting:
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But reading how the Economist plans to define itself against AI/LLMs in the next three years IS super interesting:
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Working with search data can be unforgiving.
About two weeks after I started work on repositioning impressions as important metrics in an age of AI search, Google swoops in and does a proverbial table flip.
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About two weeks after I started work on repositioning impressions as important metrics in an age of AI search, Google swoops in and does a proverbial table flip.
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SEO Forecasting Using Prophet
This guide is to help users make use of my Prophet Forecasting For SEO App built in python and hosted on Streamlit. Skip to forecasting tips, if you want some techniques on getting the most out of…
buff.ly
October 30, 2025 at 8:02 PM
Working with search data can be unforgiving.
About two weeks after I started work on repositioning impressions as important metrics in an age of AI search, Google swoops in and does a proverbial table flip.
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About two weeks after I started work on repositioning impressions as important metrics in an age of AI search, Google swoops in and does a proverbial table flip.
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How to use the Streamlit Regex Tool:
- Paste URLs directly into the "Enter URLs" text field (one URL per line)
- Configure Regex Options:
1. Enter Domain: Provide the domain you want to strip (e.g., example.com)
2. Wildcard Options: Enable partial matching at the start or end
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- Paste URLs directly into the "Enter URLs" text field (one URL per line)
- Configure Regex Options:
1. Enter Domain: Provide the domain you want to strip (e.g., example.com)
2. Wildcard Options: Enable partial matching at the start or end
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Example Domain
This domain is for use in documentation examples without needing permission. Avoid use in operations.Learn more
example.com
October 28, 2025 at 7:45 PM
How to use the Streamlit Regex Tool:
- Paste URLs directly into the "Enter URLs" text field (one URL per line)
- Configure Regex Options:
1. Enter Domain: Provide the domain you want to strip (e.g., example.com)
2. Wildcard Options: Enable partial matching at the start or end
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- Paste URLs directly into the "Enter URLs" text field (one URL per line)
- Configure Regex Options:
1. Enter Domain: Provide the domain you want to strip (e.g., example.com)
2. Wildcard Options: Enable partial matching at the start or end
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Since digging into Web.Search in ChatGPT 5 (SonicBerry), I’ve been testing how to explain this function and work with it.
Others, such as Mark Williams-Cook, Britney Muller, Mihir Naik, Dan Petrovic etc., have all dug into this and shared their thoughts, which contributed to my thinking too.
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Others, such as Mark Williams-Cook, Britney Muller, Mihir Naik, Dan Petrovic etc., have all dug into this and shared their thoughts, which contributed to my thinking too.
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Web.Search
October 27, 2025 at 8:02 PM
Since digging into Web.Search in ChatGPT 5 (SonicBerry), I’ve been testing how to explain this function and work with it.
Others, such as Mark Williams-Cook, Britney Muller, Mihir Naik, Dan Petrovic etc., have all dug into this and shared their thoughts, which contributed to my thinking too.
🧵 1/7
Others, such as Mark Williams-Cook, Britney Muller, Mihir Naik, Dan Petrovic etc., have all dug into this and shared their thoughts, which contributed to my thinking too.
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“If you’re reading this, you’ve likely wrestled with time-series forecasting”
Yes!
“Perhaps you’ve implemented Facebook Prophet”
… guilty.
“Prophet excels at business time-series with strong seasonal patterns but requires manual tuning for each new dataset”.
Ain’t that the truth!
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Yes!
“Perhaps you’ve implemented Facebook Prophet”
… guilty.
“Prophet excels at business time-series with strong seasonal patterns but requires manual tuning for each new dataset”.
Ain’t that the truth!
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ICML Poster In-Context Fine-Tuning for Time-Series Foundation Models
Abstract: Motivated by the recent success of time-series foundation models for zero-shot forecasting, we present a methodology for in-context fine-tuning of a time-series foundation model. In…
buff.ly
October 23, 2025 at 6:30 PM
“If you’re reading this, you’ve likely wrestled with time-series forecasting”
Yes!
“Perhaps you’ve implemented Facebook Prophet”
… guilty.
“Prophet excels at business time-series with strong seasonal patterns but requires manual tuning for each new dataset”.
Ain’t that the truth!
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Yes!
“Perhaps you’ve implemented Facebook Prophet”
… guilty.
“Prophet excels at business time-series with strong seasonal patterns but requires manual tuning for each new dataset”.
Ain’t that the truth!
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Why chaining prompts can help you work with AI/LLMs.
If you work with LLMs or have a specific focus to add value with the AI processes, one thing you may have hit against is what happens when you start using longer and longer prompts.
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If you work with LLMs or have a specific focus to add value with the AI processes, one thing you may have hit against is what happens when you start using longer and longer prompts.
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October 22, 2025 at 7:06 PM
Why chaining prompts can help you work with AI/LLMs.
If you work with LLMs or have a specific focus to add value with the AI processes, one thing you may have hit against is what happens when you start using longer and longer prompts.
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If you work with LLMs or have a specific focus to add value with the AI processes, one thing you may have hit against is what happens when you start using longer and longer prompts.
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Where’s the best place to keep up with SEO news? And here’s another way to shortcut you to some of that least!
I was thinking about the question I'm asked the most in podcasts and when I give talks/workshops, and one of them is how to stay informed about SEO and related news.
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I was thinking about the question I'm asked the most in podcasts and when I give talks/workshops, and one of them is how to stay informed about SEO and related news.
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October 21, 2025 at 7:15 PM
Where’s the best place to keep up with SEO news? And here’s another way to shortcut you to some of that least!
I was thinking about the question I'm asked the most in podcasts and when I give talks/workshops, and one of them is how to stay informed about SEO and related news.
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I was thinking about the question I'm asked the most in podcasts and when I give talks/workshops, and one of them is how to stay informed about SEO and related news.
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SEO’s intent state system is kind of broken. This was before AI Search, in my opinion.
For IR/Data Science, the question of intent types has been long-discussed, but what usually bubbles up (across, diagonally?) into SEO is often over-simplified and more flawed than we’d expect.
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For IR/Data Science, the question of intent types has been long-discussed, but what usually bubbles up (across, diagonally?) into SEO is often over-simplified and more flawed than we’d expect.
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October 20, 2025 at 7:15 PM
SEO’s intent state system is kind of broken. This was before AI Search, in my opinion.
For IR/Data Science, the question of intent types has been long-discussed, but what usually bubbles up (across, diagonally?) into SEO is often over-simplified and more flawed than we’d expect.
🧵 1/8
For IR/Data Science, the question of intent types has been long-discussed, but what usually bubbles up (across, diagonally?) into SEO is often over-simplified and more flawed than we’d expect.
🧵 1/8
After sharing a load of my SEO tools a few weeks back, one of the requests I got was for a more detailed guide on how to use Prophet…
Here it is -
Here it is -
SEO Forecasting Using Prophet
This guide is to help users make use of my Prophet Forecasting For SEO App built in python and hosted on Streamlit. Skip to forecasting tips, if you want some techniques on getting the most out of…
www.chris-green.net
October 16, 2025 at 7:15 PM
After sharing a load of my SEO tools a few weeks back, one of the requests I got was for a more detailed guide on how to use Prophet…
Here it is -
Here it is -
Reposted by Chris Green SEO
If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈
October 15, 2025 at 1:16 PM
If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈
Essential reading for e-commerce in the age of AI
There’s a lot of panic and general anxiety on how it impacts e-commerce - but the details are slowly emerging!
In this blog, Chris (that one again), looks at Agentic commerce and how Google (and others) are preparing.
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There’s a lot of panic and general anxiety on how it impacts e-commerce - but the details are slowly emerging!
In this blog, Chris (that one again), looks at Agentic commerce and how Google (and others) are preparing.
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Agentic Commerce: How AI-Powered buying will reshape eCommerce - Chris Lever
A new wave is forming across retail, and this one is not about another channel or marketplace. It is about AI buying for people, quite literally. The term you will hear more over the next year is…
buff.ly
October 15, 2025 at 6:30 PM
Essential reading for e-commerce in the age of AI
There’s a lot of panic and general anxiety on how it impacts e-commerce - but the details are slowly emerging!
In this blog, Chris (that one again), looks at Agentic commerce and how Google (and others) are preparing.
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There’s a lot of panic and general anxiety on how it impacts e-commerce - but the details are slowly emerging!
In this blog, Chris (that one again), looks at Agentic commerce and how Google (and others) are preparing.
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If you knew, with certainty, that organic clicks (through Google) would drop by xx% by the end of 2026, what would you do now?
Quite an intimidating prospect (assuming you’re not expecting that already), but as a thought experiment, I think it is one we need to be training ourselves on.
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Quite an intimidating prospect (assuming you’re not expecting that already), but as a thought experiment, I think it is one we need to be training ourselves on.
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October 14, 2025 at 7:03 PM
If you knew, with certainty, that organic clicks (through Google) would drop by xx% by the end of 2026, what would you do now?
Quite an intimidating prospect (assuming you’re not expecting that already), but as a thought experiment, I think it is one we need to be training ourselves on.
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Quite an intimidating prospect (assuming you’re not expecting that already), but as a thought experiment, I think it is one we need to be training ourselves on.
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Footers are back?
I’m not sure they ever left, but I can agree that I’m glad I don’t see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much.
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I’m not sure they ever left, but I can agree that I’m glad I don’t see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much.
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AI Optimization Test: Footers are back like 2003
Optimizing for AI involves strategic use of site real estate and controlled citations to enhance brand perception and influence AI responses effectively.
www.seerinteractive.com
October 13, 2025 at 7:45 PM
Footers are back?
I’m not sure they ever left, but I can agree that I’m glad I don’t see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much.
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I’m not sure they ever left, but I can agree that I’m glad I don’t see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much.
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