Roy
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chapter42.com
Roy
@chapter42.com
SEO since Google had a ‘feeling lucky’ button. Crushing BS, optimizing for humans and bots. Punk at heart, strategist by trade. Simple ≠ easy. Founder chapter42.com. Ask me about UX, SEO, or why mediocrity sucks.
I’ve met Talia on one of the first conversion hotels. Her story was about customer first. Fast forward to today. She still needs to learn people “customer first” thinking. Listen to this smart woman, and respect her persistency for the right cause #DOevent
September 11, 2025 at 1:07 PM
Altijd leuk, panels! Iets minder een gestript verhaal. En Aleyda, Linda en Nataliya maken het leuk! #doevent
September 11, 2025 at 12:01 PM
Reposted by Roy
Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs.
www.wheresyoured.at/the-haters-g...
The Hater's Guide To The AI Bubble
Hey! Before we go any further — if you want to support my work, please sign up for the premium version of Where’s Your Ed At, it’s a $7-a-month (or $70-a-year) paid product where every week you get a ...
www.wheresyoured.at
July 21, 2025 at 4:48 PM
Reposted by Roy
Less than two weeks before #WCAsia, Matt banned my colleague @joost.blog from the event, and @progressplanner.com, from sponsoring it.

I hoped it would pass, until we had a call last week. Nothing is going to change. So here I am, breaking the silence.

progressplanner.com/real-impact-...
The Real Impact of a WordPress Ban
Joost de Valk and Progress Planner got banned from WordPress, and that's a big deal. And we shouldn’t allow ourselves to normalize it.
progressplanner.com
April 3, 2025 at 12:28 PM
The fastest way to my ‘unsubscribe’ click? Constantly changing the sender name or email address. Pick one and stick to it. 🙃
January 6, 2025 at 3:56 PM
Reposted by Roy
1 uur 13 over SEO, AI en programmatic advertising, met @chapter42.com
Programmatic advertising uitgelegd door een insider - Casual Catch-up met Gyurka Jansen
YouTube video by Roy Huiskes
youtu.be
January 6, 2025 at 9:41 AM
Google's aggressive Chrome push on other browsers shows their fear - that Apple search deal won't prop them up forever.​​​​​​​​​​​​​​​​
December 30, 2024 at 9:45 PM
15 years ago i did search cowboys podcast with @basvandenbeld.bsky.social on webmasterradio, in 2025 im going to do an English podcast again with somebody really cool.
December 10, 2024 at 9:48 PM
@hellemans.me het was de connector. :’) Xenu niet?
November 21, 2024 at 4:39 PM
#whammageddon uitgespeeld.
December 24, 2023 at 11:45 PM
Ik merk dat ik meer en meer minder Twitter of 140 karakter-achtige dingen in mijn leven nodig heb.
September 16, 2023 at 6:39 PM
One of those days…
August 11, 2023 at 12:30 PM
Is het zo moeilijk om gewoon alle boekverbrandingen te verbieden. Zelfs al is het bras van Baudet ofzo?
July 31, 2023 at 7:22 AM
Ik realiseerde mij net dat ik van mening ben dat we echt veel en veel meer moeten uitgeven aan onderwijs.
July 29, 2023 at 6:50 AM
Unstable op Netflix. Funny. Hashtagkijktip
July 27, 2023 at 8:31 PM
Oh joy.
July 26, 2023 at 7:41 AM