Animals are intelligent, emotional and cognitively complex creatures- just like us ✌️

Join Challenge 22 and our movement to celebrate life, community and delicious vegan food! 🌱

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Animals are sentient beings capable of feeling joy, fear and pain. Animals are conscious and they want to live. Every animal is a 'someone', not a 'something'.

Other animals are not objects for us to use. When we choose vegan, we respect every 'someone' and their right to life 🌱

Got vegan goals for 2025? We make it fun, delicious, and easy.

Challenge 22 has mentor and dietitian support, vibrant vegan recipes and an encouraging community 💚 Discover new favourites and revitalize familiar comfort food. 😋

Want to join us this New Year? Our next free group starts today!

Sign up to start your new year with compassion!

Our free support groups give you:
🙌 Personalised guidance from vegan dietitians and mentors
🍝 Delicious recipes
📆 Simple daily steps towards vegan living
🤗 A community who has got your back

challenge22.com

Sign up to Challenge 22 to help end this cruelty 💔 In our free support groups you get access to reliable dietitian advice, friendly mentors and the tastiest vegan recipes.

challenge22.com

Tofu can feel a little daunting at first but it's a flavour sponge for so many incredible dishes! Join us in a Challenge for some amazing tofu tips- link in bio ⬆️

Check out these amazing vegan recipes for cooking with tofu 😋

rainbowplantlife.com/tofu-recipes/

I am an intelligent & social animal. I can recognise the faces & voices of others around me & form close friendships with my favourites. ☺️ Cows have empathy, we cooperate & we play. We feel everything from excitement, to fear, to happiness.

For help going vegan - challenge22.com

It's time to update some of our traditions. 💚🦃 Will you join us and leave animals off your plate this year?

Sign up for our next Challenge and go vegan! 💪 Every participant spares 30 animals' lives, 33,000 gallons of water and 600 lbs of CO2 – that's just in the first 22 days!

challenge22.com

I am not your breakfast. I am not your bacon. 🐖 We are highly intelligent, clean, sensitive animals with strong social connections with our friends and family 🐷
By choosing plant-based food, you can end my suffering and create a more compassionate world.

Sign up, go vegan! challenge22.com 🤗

I am not a chicken nugget, or a curry or a sandwich filling. I am not an ingredient.

The chicken industry treats us like products, cramming us by the thousands into filthy, miserable factory farms and slaughterhouses.

Will your choices create a more compassionate world for animals everywhere? 🐣

Curious about a vegan lifestyle but not sure where to start?

Our free support groups give you:
🙌 Personalised guidance from vegan dietitians and mentors
🍝 Delicious recipes
📆 Simple daily steps towards vegan living
🤗 A community who has got your back

www.challenge22.com

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Tell us your motivation for trying a vegan lifestyle, using just emojis! 🐮🌱💪💚