Your SEO strategy should reflect your business goals.
Not someone else's vanity metrics.
You don't need traffic. You need leads.
You don't need rankings. You need revenue.
Anything else is just noise.

I offer freelancing. Let's talk about what I can do for your bottom line.

What's your review management strategy? Is it working?

If your review strategy is “hope and vibes,” you’re leaving conversions on the table.
Ask like you mean it.
Reply like someone’s watching (because they are).
And for the love of Google, don’t ghost your GBP.

Google Business Profile is “free”....

Until you’re fighting spam, re-verifying for the third time, and undoing edits the internet made for you.

You’re not managing a listing. You’re surviving it.

Comment for advice.

Content is king again; but make it local.

Ranking in 2025 means:
🗺️ Real geo topics
🧠 Local voice
🤝 Community focus
🔗 GBP, site, & social in sync

Less SEO checklist, more real help.

Need blog ideas? Drop a niche + city. I’ll send one.

One wrong edit in GBP and your business quietly vanishes. No error message. Just gone.

If you're into that kind of uplifting content, I talk about it on LinkedIn. Bring snacks.

Started reading The Subtle Art of Not Giving a Fck* and trying to unlearn the lie that burnout means you’re doing it right.
So far, the book says I’ve been assigning f*cks like I’ve got a limitless supply. I do not.

What are you reading?

In 2025, local SEO is about proof.

🔬SABs + lead gen are under the microscope

🧠 E-E-A-T is canon

📸 Real photos matter

📍 Location signals get cross-checked

“Real biz, real human” wins.

Ditch the burner listing. Build trust. Get verified. Gain Authority.

Hot take: Most local sites are dead weight.

Google wants users to stay in the SERP—your GBP is the new conversion engine.

• Bookings, messages, menus
• Instant answers win
• Google rewards engagement

2025 is the year your GBP does the heavy lifting.