Mikhail Drozdov
@casinokrisa.com
Author · SEO & AI · https://casinokrisa.com/start
Reposted by Mikhail Drozdov
Google is appealing its search monopoly ruling and asks to pause remedies during the appeal - shocking :P www.seroundtable.com/google-appea...
#google #monoploy #legal
#google #monoploy #legal
January 19, 2026 at 12:41 PM
Google is appealing its search monopoly ruling and asks to pause remedies during the appeal - shocking :P www.seroundtable.com/google-appea...
#google #monoploy #legal
#google #monoploy #legal
Indexing ≠ visibility.
Indexing is storage.
Visibility is selection.
The missing layer is retrieval.
That’s why pages can be indexed and still disappear.
casinokrisa.com/blog/indexin...
Indexing is storage.
Visibility is selection.
The missing layer is retrieval.
That’s why pages can be indexed and still disappear.
casinokrisa.com/blog/indexin...
Indexing is not visibility: why Google stores pages it never intends to show
In 2026, 'indexed' is an internal bookkeeping state, not a promise of traffic. This essay explains the missing layer between indexing and visibility: retrieval and outcome certainty. If your page gets...
casinokrisa.com
January 19, 2026 at 10:37 AM
Indexing ≠ visibility.
Indexing is storage.
Visibility is selection.
The missing layer is retrieval.
That’s why pages can be indexed and still disappear.
casinokrisa.com/blog/indexin...
Indexing is storage.
Visibility is selection.
The missing layer is retrieval.
That’s why pages can be indexed and still disappear.
casinokrisa.com/blog/indexin...
Google doesn’t miss pages.
It ignores pages that don’t change outcomes.
Most sites don’t really have indexing issues.
They have too many interchangeable pages.
Internal linking doesn’t fix weak content.
It only exposes it faster.
Thin content isn’t short.
It’s replaceable.
It ignores pages that don’t change outcomes.
Most sites don’t really have indexing issues.
They have too many interchangeable pages.
Internal linking doesn’t fix weak content.
It only exposes it faster.
Thin content isn’t short.
It’s replaceable.
January 19, 2026 at 10:24 AM
Google doesn’t miss pages.
It ignores pages that don’t change outcomes.
Most sites don’t really have indexing issues.
They have too many interchangeable pages.
Internal linking doesn’t fix weak content.
It only exposes it faster.
Thin content isn’t short.
It’s replaceable.
It ignores pages that don’t change outcomes.
Most sites don’t really have indexing issues.
They have too many interchangeable pages.
Internal linking doesn’t fix weak content.
It only exposes it faster.
Thin content isn’t short.
It’s replaceable.
Reposted by Mikhail Drozdov
What is the end of SEO content? Which channel is SEO on? When was SEO born? How do I make SEO pudding?
Google traffic to publishers dropped by ONE THIRD in 2025 pressgazette.co.uk/media-audien...
Global publisher Google traffic dropped by a third in 2025
Google search traffic was down globally by a third in the year to November, according to new Chartbeat data.
pressgazette.co.uk
January 16, 2026 at 5:23 PM
What is the end of SEO content? Which channel is SEO on? When was SEO born? How do I make SEO pudding?
OpenAI adding ads isn’t the story.
The real signal is how often they repeat “answer independence.”
When systems insist on neutrality, pressure already exists.
AI ads aren’t just monetization.
They’re a control surface.
The real signal is how often they repeat “answer independence.”
When systems insist on neutrality, pressure already exists.
AI ads aren’t just monetization.
They’re a control surface.
January 18, 2026 at 10:12 AM
OpenAI adding ads isn’t the story.
The real signal is how often they repeat “answer independence.”
When systems insist on neutrality, pressure already exists.
AI ads aren’t just monetization.
They’re a control surface.
The real signal is how often they repeat “answer independence.”
When systems insist on neutrality, pressure already exists.
AI ads aren’t just monetization.
They’re a control surface.
Ranking volatility isn’t random.
It’s what search looks like when the system is still uncertain — and it’s tuning for predictable outcomes, not “best content.”
Here’s the model I use to read volatility (and the page types it tends to filter out):
casinokrisa.com/blog/ranking...
It’s what search looks like when the system is still uncertain — and it’s tuning for predictable outcomes, not “best content.”
Here’s the model I use to read volatility (and the page types it tends to filter out):
casinokrisa.com/blog/ranking...
Ranking volatility isn't random: search is tuning for predictable outcomes
Ranking volatility is what you see when a system is still uncertain. In 2026, search is not grading content - it is tuning for predictable outcomes. This post explains why volatility happens, what it ...
casinokrisa.com
January 18, 2026 at 8:17 AM
Ranking volatility isn’t random.
It’s what search looks like when the system is still uncertain — and it’s tuning for predictable outcomes, not “best content.”
Here’s the model I use to read volatility (and the page types it tends to filter out):
casinokrisa.com/blog/ranking...
It’s what search looks like when the system is still uncertain — and it’s tuning for predictable outcomes, not “best content.”
Here’s the model I use to read volatility (and the page types it tends to filter out):
casinokrisa.com/blog/ranking...
Sitemaps don’t “make Google index you”. They’re a hint layer.
Here’s what’s real vs myth about sitemaps + crawl budget in 2026 — and the exact checklist for small sites vs large sites.
casinokrisa.com/blog/sitemap...
Here’s what’s real vs myth about sitemaps + crawl budget in 2026 — and the exact checklist for small sites vs large sites.
casinokrisa.com/blog/sitemap...
Sitemaps and crawl budget (2026): what's real, what's myth, and what to do
Sitemaps don't 'make Google index you'. They are a hint layer. This guide explains what sitemaps actually do, when crawl budget is real, which myths waste time, and a practical checklist for small sit...
casinokrisa.com
January 17, 2026 at 2:34 PM
Sitemaps don’t “make Google index you”. They’re a hint layer.
Here’s what’s real vs myth about sitemaps + crawl budget in 2026 — and the exact checklist for small sites vs large sites.
casinokrisa.com/blog/sitemap...
Here’s what’s real vs myth about sitemaps + crawl budget in 2026 — and the exact checklist for small sites vs large sites.
casinokrisa.com/blog/sitemap...
Quick SEO win: eliminate orphan pages.
If a URL isn’t in your internal link graph, Google treats it as low priority (even if it’s indexable).
Guide + checklist: casinokrisa.com/blog/orphan-...
If a URL isn’t in your internal link graph, Google treats it as low priority (even if it’s indexable).
Guide + checklist: casinokrisa.com/blog/orphan-...
Orphan pages SEO: how to find them (and fix them fast)
Orphan pages are URLs with no meaningful internal links pointing to them. This guide shows how to detect orphans (crawl + GSC + sitemaps), what to do with them (link, merge, noindex, or remove), and h...
casinokrisa.com
January 16, 2026 at 11:05 AM
Quick SEO win: eliminate orphan pages.
If a URL isn’t in your internal link graph, Google treats it as low priority (even if it’s indexable).
Guide + checklist: casinokrisa.com/blog/orphan-...
If a URL isn’t in your internal link graph, Google treats it as low priority (even if it’s indexable).
Guide + checklist: casinokrisa.com/blog/orphan-...
ERR_TOO_MANY_REDIRECTS is usually 1 of 2 things:
1) a loop (A→B→A)
2) an unstable chain (http→https→www→slash…)
10‑minute diagnosis + clean fix (SEO + Next.js/Vercel): casinokrisa.com/blog/too-man...
1) a loop (A→B→A)
2) an unstable chain (http→https→www→slash…)
10‑minute diagnosis + clean fix (SEO + Next.js/Vercel): casinokrisa.com/blog/too-man...
Google chose a different canonical: what it means (and the fastest fix checklist)
In GSC URL Inspection, “Google-selected canonical” sometimes differs from your “user-declared canonical”. This is almost never a penalty. It means Google found duplication or conflicting signals. Here...
casinokrisa.com
January 15, 2026 at 2:03 PM
ERR_TOO_MANY_REDIRECTS is usually 1 of 2 things:
1) a loop (A→B→A)
2) an unstable chain (http→https→www→slash…)
10‑minute diagnosis + clean fix (SEO + Next.js/Vercel): casinokrisa.com/blog/too-man...
1) a loop (A→B→A)
2) an unstable chain (http→https→www→slash…)
10‑minute diagnosis + clean fix (SEO + Next.js/Vercel): casinokrisa.com/blog/too-man...
In GSC URL Inspection, “Google-selected canonical” ≠ penalty.
It usually means duplication or mixed signals.
Plain-English explanation + 10-minute fix checklist: casinokrisa.com/blog/google-...
It usually means duplication or mixed signals.
Plain-English explanation + 10-minute fix checklist: casinokrisa.com/blog/google-...
Google chose a different canonical: what it means (and the fastest fix checklist)
In GSC URL Inspection, “Google-selected canonical” sometimes differs from your “user-declared canonical”. This is almost never a penalty. It means Google found duplication or conflicting signals. Here...
casinokrisa.com
January 15, 2026 at 9:33 AM
In GSC URL Inspection, “Google-selected canonical” ≠ penalty.
It usually means duplication or mixed signals.
Plain-English explanation + 10-minute fix checklist: casinokrisa.com/blog/google-...
It usually means duplication or mixed signals.
Plain-English explanation + 10-minute fix checklist: casinokrisa.com/blog/google-...
GLM Image (GLM-Image) is an open-source image model aimed at one hard thing: readable text inside images. Here is what is under the hood, what the text benchmarks mean, and the practical system: generate backgrounds with a model, render typography in code. casinokrisa.com/blog/glm-ima...
GLM Image: Readable Text on Images (Benchmarks, Architecture, and When to Use It)
GLM Image (GLM-Image) is an open-source image model aimed at one hard thing: readable text inside images. Here is what is under the hood, what the text benchmarks mean, and the practical system: gener...
casinokrisa.com
January 14, 2026 at 5:09 PM
GLM Image (GLM-Image) is an open-source image model aimed at one hard thing: readable text inside images. Here is what is under the hood, what the text benchmarks mean, and the practical system: generate backgrounds with a model, render typography in code. casinokrisa.com/blog/glm-ima...
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, pitfalls, and how to validate in GSC. casinokrisa.com/blog/301-vs-...
301 vs 308 redirect (2026): does it matter for SEO and Next.js?
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, p...
casinokrisa.com
January 13, 2026 at 12:15 PM
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, pitfalls, and how to validate in GSC. casinokrisa.com/blog/301-vs-...
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, pitfalls, and how to validate in GSC. casinokrisa.com/blog/301-vs-...
301 vs 308 redirect (2026): does it matter for SEO and Next.js?
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, p...
casinokrisa.com
January 13, 2026 at 10:15 AM
301 and 308 are both permanent redirects. For Google, they are usually equivalent. The real difference is HTTP method handling and implementation defaults (Next.js, CDNs). Here is the decision rule, pitfalls, and how to validate in GSC. casinokrisa.com/blog/301-vs-...
Canonical vs redirect is a consolidation decision: do you want Google to index this URL (canonical) or replace it (301/308)? Use this practical decision tree, real scenarios, and GSC validation steps to avoid duplication, crawl waste, and ranking splits. casinokrisa.com/blog/canonic...
Canonical tag vs redirect (2026): which to use, when, and how to validate in GSC
Canonical vs redirect is a consolidation decision: do you want Google to index this URL (canonical) or replace it (301/308)? Use this practical decision tree, real scenarios, and GSC validation steps ...
casinokrisa.com
January 6, 2026 at 11:07 AM
Canonical vs redirect is a consolidation decision: do you want Google to index this URL (canonical) or replace it (301/308)? Use this practical decision tree, real scenarios, and GSC validation steps to avoid duplication, crawl waste, and ranking splits. casinokrisa.com/blog/canonic...
A step-by-step internal linking strategy for SEO: how to build topic clusters (pillar → hub → supporting), choose anchor text, avoid crawl debt, and validate results in Google Search Console. casinokrisa.com/blog/interna...
How to build topic clusters with internal linking (2026): a practical blueprint that gets pages indexed
A step-by-step internal linking strategy for SEO: how to build topic clusters (pillar → hub → supporting), choose anchor text, avoid crawl debt, and validate results in Google Search Console.
casinokrisa.com
January 4, 2026 at 11:00 AM
A step-by-step internal linking strategy for SEO: how to build topic clusters (pillar → hub → supporting), choose anchor text, avoid crawl debt, and validate results in Google Search Console. casinokrisa.com/blog/interna...
A practical technical SEO audit checklist: what to check first, how to prioritize fixes, and how to validate results in Google Search Console. casinokrisa.com/blog/technic...
Technical SEO audit checklist (2026): The high-leverage steps that actually move rankings
A practical technical SEO audit checklist: what to check first, how to prioritize fixes, and how to validate results in Google Search Console.
casinokrisa.com
December 28, 2025 at 9:38 AM
A practical technical SEO audit checklist: what to check first, how to prioritize fixes, and how to validate results in Google Search Console. casinokrisa.com/blog/technic...
A practical checklist for diagnosing "Crawled - currently not indexed" / "crawled but not indexed" in Google Search Console. Separate technical blockers (robots, canonicals, redirects, rendering) from the more common reality: site-level prioritization. casinokrisa.com/blog/crawled...
Crawled but not indexed ("Crawled - currently not indexed"): Debug checklist for Google Search Console
A practical checklist for diagnosing "Crawled - currently not indexed" / "crawled but not indexed" in Google Search Console. Separate technical blockers (robots, canonicals, redirects, rendering) from...
casinokrisa.com
December 26, 2025 at 4:09 PM
A practical checklist for diagnosing "Crawled - currently not indexed" / "crawled but not indexed" in Google Search Console. Separate technical blockers (robots, canonicals, redirects, rendering) from the more common reality: site-level prioritization. casinokrisa.com/blog/crawled...
“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it. casinokrisa.com/blog/crawled...
Crawled, Not Indexed: What Actually Moves the Needle
“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it.
casinokrisa.com
December 23, 2025 at 7:44 AM
“Crawled — currently not indexed” is rarely a single-page issue. It is a site-level prioritization decision. Here is how Google makes that call—and the few actions that reliably change it. casinokrisa.com/blog/crawled...
Google is suing companies that scrape search results. This isn't just legal drama—it signals a fundamental shift in how search data flows through the AI ecosystem. casinokrisa.com/blog/google-...
Google's Lawsuit Against Search Scrapers: What It Really Means for SEO and AI
Google is suing companies that scrape search results. This isn't just legal drama—it signals a fundamental shift in how search data flows through the AI ecosystem.
casinokrisa.com
December 22, 2025 at 3:56 PM
Google is suing companies that scrape search results. This isn't just legal drama—it signals a fundamental shift in how search data flows through the AI ecosystem. casinokrisa.com/blog/google-...
SE, social algorithms, and AI summarization systems have converged on the same signal: who you are, what you consistently represent, and where you represent it. This is not a tactic shift it is a fundamental realignment of how platforms evaluate authority. casinokrisa.com/blog/how-pla...
How Platforms Decide Who Is Worth Listening To (and Why SEO Is No Longer About Pages)
Search engines, social algorithms, and AI summarization systems have converged on the same signal: who you are, what you consistently say, where you say it, and for how long. This is not a tactic shif...
casinokrisa.com
December 20, 2025 at 12:57 PM
SE, social algorithms, and AI summarization systems have converged on the same signal: who you are, what you consistently represent, and where you represent it. This is not a tactic shift it is a fundamental realignment of how platforms evaluate authority. casinokrisa.com/blog/how-pla...
Rankings, distribution, and AI summaries converge on accumulated context. Not checklists or tactics. Pages can be optimized. Entities have to be built. This is why volatility feels random to some and predictable to others. casinokrisa.com/blog/platfor...
How Platforms Decide Who Is Worth Listening To
Rankings, distribution, and AI summaries converge on accumulated context. Not checklists or tactics. Pages can be optimized. Entities have to be built. This is why volatility feels random to some and ...
casinokrisa.com
December 19, 2025 at 4:32 PM
Rankings, distribution, and AI summaries converge on accumulated context. Not checklists or tactics. Pages can be optimized. Entities have to be built. This is why volatility feels random to some and predictable to others. casinokrisa.com/blog/platfor...
Content marketing SEO integration: how to align content strategy with search intent, keyword research, and semantic SEO to build topical authority and drive organic traffic through entity-first indexing. casinokrisa.com/blog/content...
Content Marketing SEO: How to Integrate SEO into Content Strategy
Content marketing SEO integration: how to align content strategy with search intent, keyword research, and semantic SEO to build topical authority and drive organic traffic through entity-first indexi...
casinokrisa.com
December 13, 2025 at 12:01 PM
Content marketing SEO integration: how to align content strategy with search intent, keyword research, and semantic SEO to build topical authority and drive organic traffic through entity-first indexing. casinokrisa.com/blog/content...
Most people still think user tracking equals cookies and pixels.
In reality, modern cross-device tracking is built on server-side data, first-party identity, and privacy-first infrastructure.
Here’s a clear breakdown of how it actually works. casinokrisa.com/blog/what-is...
In reality, modern cross-device tracking is built on server-side data, first-party identity, and privacy-first infrastructure.
Here’s a clear breakdown of how it actually works. casinokrisa.com/blog/what-is...
What is the Digital Marketing Strategy That Tracks Users Across the Web?
Cross-device tracking explained: how user tracking marketing works, why cookies are dying, and what server-side tracking and first-party data mean for modern web tracking strategy.
casinokrisa.com
December 12, 2025 at 7:26 AM
Most people still think user tracking equals cookies and pixels.
In reality, modern cross-device tracking is built on server-side data, first-party identity, and privacy-first infrastructure.
Here’s a clear breakdown of how it actually works. casinokrisa.com/blog/what-is...
In reality, modern cross-device tracking is built on server-side data, first-party identity, and privacy-first infrastructure.
Here’s a clear breakdown of how it actually works. casinokrisa.com/blog/what-is...
Learn how to optimize your content for Google AI Overviews: structured data, E-E-A-T signals, quotable statements, FAQ schema, and hierarchical formatting. Full practical guide. casinokrisa.com/blog/how-to-...
How to Optimize for Google AI Overview (2025 Guide for SEO & Content Strategy)
Learn how to optimize your content for Google AI Overviews: structured data, E-E-A-T signals, quotable statements, FAQ schema, and hierarchical formatting. Full practical guide.
casinokrisa.com
December 11, 2025 at 2:21 PM
Learn how to optimize your content for Google AI Overviews: structured data, E-E-A-T signals, quotable statements, FAQ schema, and hierarchical formatting. Full practical guide. casinokrisa.com/blog/how-to-...
Digital psychology shows how tech shapes human behavior, attention, and decisions. Understanding biases, algorithms, and digital identity helps marketers create ethical experiences that respect user autonomy while driving business goals.
casinokrisa.com/blog/what-is...
casinokrisa.com/blog/what-is...
What Is Digital Psychology: How Technology Shapes Human Behavior in 2025
Digital psychology examines how technology influences human behavior, attention, and decision-making. Understanding cognitive biases, algorithmic influence, and digital identity helps marketers create...
casinokrisa.com
December 5, 2025 at 2:28 PM
Digital psychology shows how tech shapes human behavior, attention, and decisions. Understanding biases, algorithms, and digital identity helps marketers create ethical experiences that respect user autonomy while driving business goals.
casinokrisa.com/blog/what-is...
casinokrisa.com/blog/what-is...