Cary Tyson
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carytyson.bsky.social
Cary Tyson
@carytyson.bsky.social
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Portland, ME. Native Arkie. Nerd. Urbanist.
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Reposted by Cary Tyson
parkingreform.org
Don't say: "Parking Needs"
Instead use: "Parking Demand"
Framing The Story of Parking Reform The language we use evokes emotion and mental short cuts; we like to create coherent stories. Framing the story of parking reform in a compelling way will help us succeed. Don't Say: Parking Needs This implies a static, clear human need. Parking responds to market signals. Instead Use: Parking Demand This reflects a more dynamic, market-based approach to parking; one that can be responded to by pricing.
December 5, 2024 at 5:26 PM
Reposted by Cary Tyson
parkingreform.org
Don't say: "Developers"
Instead use: "Local Builders and Contractors"
Framing The Story of Parking Reform The language we use evokes emotion and mental short cuts; we like to create coherent stories. Framing the story of parking reform in a compelling way will help us succeed. Don't Say: Developers Most people have a negative connotation with the work “developer” and believe they are making excess profit, and can absorb any cost. Instead Use: Local Builders and Contractors People like local businesses. Parking Reform Network - parkingreform.org This work draws on Evan Manvel’s work for the Transportation and Growth Management program at the State of Oregon
December 5, 2024 at 5:26 PM
Reposted by Cary Tyson
parkingreform.org
Don't say: "Parking"
Instead use: "Car Storage"
Framing The Story of Parking Reform The language we use evokes emotion and mental short cuts; we like to create coherent stories. Framing the story of parking reform in a compelling way will help us succeed. Don't Say: Parking People use the term parking so often they often fail to think about what it is, or what it means. Reform is harder when people have coherent stories making them think the world has to work a certain way. Instead Use: Car Storage Occasionally when talking about parking throw in the term “car storage.” This allows people to start thinking about what parking is, and how space-intensive it can be. But because it is awkward to have a smooth conversation with such a mind-changing frame, only replace it Parking Reform Network - parkingreform.org This work draws on Evan Manvel’s work for the Transportation and Growth Management program at the State of Oregon"
December 5, 2024 at 5:26 PM
Reposted by Cary Tyson
parkingreform.org
Don't say "Parking Requirements"
Instead use "Costly Parking Mandates"

The language we use evokes emotion and mental shortcuts; we like to create coherent stories. Framing the story of parking reform in a compelling way will help us succeed. 🧵/7
Framing The Story of Parking Reform The language we use evokes emotion and mental short cuts; we like to create coherent stories. Framing the story of parking reform in a compelling way will help us succeed. Don't Say: Parking Requirements The word “requirements” indicates something is required, implicitly that it is needed. It is also value-neutral. Instead Use: Costly Parking Mandates Remind people parking costs money and land to provide. And use the term “mandates” which implies a heavier hand. Parking Reform Network - parkingreform.org This work draws on Evan Manvel’s work for the Transportation and Growth Management program at the State of Oregon
December 5, 2024 at 5:26 PM