Juan Carlzon - Brand Identity Designer
carlzondesign.co
Juan Carlzon - Brand Identity Designer
@carlzondesign.co
Brand Identity Designer. Passionate about the expansion of consciousness through spirituality, psychology and doing the work. carlzondesign.co
Making things fit together, like joining wood, or joining letters, is a craft of love.

In this logotype we can see how these two ideas come together for the Jigsaw wood working joinery, using the letter to mimic the craft of joinery.

And the logo was awarded a Logo Wave Award.
February 12, 2025 at 11:18 AM
Coaching and climbing are two passions that I was lucky enough to combine in the project for Inner Heights Climbing Coaching.

Coach Luke is not only a superb climbing instructor, but also a magnificent mindset coach, specially around dealing with fear and failure.

#logo #deisgn #coaching #branding
February 5, 2025 at 11:13 AM
This lovely quote by Émile Coué helped me get through some rough patches.

And I still repeat it daily (even when the patches are a bit more smooth 😁)
February 4, 2025 at 9:18 AM
Monograms are one of my favourite ways to execute on a logo when is relevant to do so.

#monogram #logo #design #branding

Reach out if you need a hand with a logo for your business or practice.
January 29, 2025 at 11:10 AM
Phone wallpaper inspiration by the hand of Rick Rubin:

"Do what you can with what you have. Nothing more is needed."

#liveintentionally
January 27, 2025 at 1:13 PM
To design is to create something thoughtfully—essentially, to consider what you are doing and why you are doing it. It’s about making mindful choices.

It’s curious how the same principles apply not just to industrial, graphic, or web design, but also to designing your life.
January 24, 2025 at 9:05 AM
☕ 🐑 Brewe Coffe logo design.

A super fun project with a fun execution using a bit of negative space here and there to combine, a sheep and a coffee cup.

Drop me a message if you have any questions about designing a logo for your business.
January 22, 2025 at 11:08 AM
Happy New Year!

May this new year bring so much more of your Self in all areas of your life. 🙏
January 1, 2025 at 12:00 AM
Really… just put it down.
December 27, 2024 at 9:14 AM
Happy Solstice Everyone!!

May we all remember what we're truly celebrating this time of year 🙏
December 21, 2024 at 4:20 AM
This logo was a collaboration with @Nina Tomlinson for her new yoga and somatic practice.
If you're based around London check out flomoyoga.uk

#logo #web #design #yoga #somatics #personaldev
December 18, 2024 at 12:00 PM
Unless I’m missing the irony of the brackets you might want to check this out…

youtu.be/I3GqcZJdswo
December 17, 2024 at 5:15 AM
Is there anything in the back of your mind that keeps dragging along with you?

If you don’t quite feel ready to let it go, at least try to imagine how freeing it would be to not have weight you down…

Is it a goal? Is it last new year resolution? Is it a chore?

#goals #energy #freeing #lifeforce
December 13, 2024 at 9:44 AM
Can you spot the cup, the flame and the "&" ?

This is rather pretty but not used concept for a Swedish inspired coffee house. Fika is such beautiful way of pausing, connecting and sharing.

#logo #design #branding #coffee #fika
December 11, 2024 at 12:11 PM
"[Simplicity] is about elegance and prioritisation, not dumbing down."

Chip and Dan, Heath.

Be reminded of the beauty and power of simplicity. Thanks to Chip and Dan Heath for this very graceful definition.
December 9, 2024 at 5:55 PM
Started reading “How to launch a Brand” by @Fabian Geyrhalter a right off the bat in the foreword I found a really nice take on influence of design in branding.
December 6, 2024 at 7:11 AM
What is more representative of chronic mis-happening than a toast falling on the side of the jam? It always happens that way...

This is the name of Bristol Based Punk-Rock band I got to help with a logo design. This wasn't the final chosen concept, but still remains one of my favorites.
December 4, 2024 at 11:22 AM
Just keep moving. Don’t give up. No matter how little it might look like, is still progress. You got this!!

🎧

⬇️

https://buff.ly/3V6vM0u
November 30, 2024 at 3:33 PM
A sure way to change your habits is to change your environment!

And that’s also great for creativity.

Working or living in different places deeply changes the way of my thoughts.

But it doesn’t have to be a big change. Have you tried washing your teeth with your non-dominant hand?
November 28, 2024 at 11:00 AM
Logo for Amana, a milk supplementation for children in breastfeeding age, that looks after babies and their mothers alike.

Is important for me to work on projects that support humanity, from physical, emotional, mental, and spiritual stances.

#logo #design #logodesign #nutrition
November 27, 2024 at 10:11 AM
Is this for real?
You pay to watch adverts?

I’m growing so old 🤦‍♂️
November 25, 2024 at 2:26 PM
Wherever you go there you are.
And is nice to be grateful for where we are.

Confucius has a nice gem of wisdom to share with us, which you can take with you and your phone can help you remember it.
November 25, 2024 at 9:50 AM
Is the goal of a holiday to be back home? To get back to work?
When we find whatever we seek, the search finishes…
What if it is not about the ending, not about the result?
But about the actual process itself. And nothing else.
November 22, 2024 at 3:33 PM