That's why funders hold the power here. Funders can decide to pay for services or not. They can decide to support authors who publish in for-profit journals, or not. They can decide to pay APCs in for-profit journals, or not.

9/n

I think a huge part of this is due to admins being *very* JIF and brand-driven (brand aware?) I also think, and this is very anecdotal, that some uni admins tend to be anti-academic and perceive society journals as old school and Nature brand as more "disruptive" (at least buzzword/marketing-wise).

Essentially, narratives about the efficiency and efficacy of AI have flooded our cultural conversation about AI thereby resulting in the uncritical uptake of anything branded as "AI" as inherently more valuable, more effective, than anything without AI, EVEN IF AI IS NOT NECESSARY.

We owe this confidence to generations of scientists who pushed the boundaries of knowledge, not knowing if their efforts would make a difference. Oliver and Schafer didn’t put calf adrenal extracts into dogs to save my son but because they thought the world should know what adrenal glands do. 20/n