Carlos A. Suárez Carrasquillo
banner
carlosasuarez.bsky.social
Carlos A. Suárez Carrasquillo
@carlosasuarez.bsky.social
Associate Instructional Professor | Center for Latin American Studies | Political Science | Tweets are mine | See the glory of the royal scam versión siglo XXI
Reposted by Carlos A. Suárez Carrasquillo
Puerto Rican #reggaetón artists like #BadBunny might promote the island better than its own tourism agency. A scholar explores how artists can sometimes outshine government #marketing: buff.ly/kBSbmtN
@carlosasuarez.bsky.social, University of Florida
Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination marketing organization.
buff.ly
March 25, 2025 at 6:48 AM
Here is my most recent reflection as to the political dynamics of place branding Puerto Rico.
Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination marketing organization.
theconversation.com
March 24, 2025 at 1:34 PM