Cara
@carasloman.bsky.social
CEO and president of Force4, a marketing communications and PR agency serving B2B technology companies. I am also passionate about raising awareness of the benefits of a vegan lifestyle, love and respect for all animals and the joys of time with equines.
5️⃣
For tech companies, being discoverable isn’t enough anymore.
You must be selectable – by AI engines, users and decision-makers.
6️⃣
GEO is the new lens for every piece of content and every brand message in the AI-powered web.
For tech companies, being discoverable isn’t enough anymore.
You must be selectable – by AI engines, users and decision-makers.
6️⃣
GEO is the new lens for every piece of content and every brand message in the AI-powered web.
November 13, 2025 at 5:37 PM
5️⃣
For tech companies, being discoverable isn’t enough anymore.
You must be selectable – by AI engines, users and decision-makers.
6️⃣
GEO is the new lens for every piece of content and every brand message in the AI-powered web.
For tech companies, being discoverable isn’t enough anymore.
You must be selectable – by AI engines, users and decision-makers.
6️⃣
GEO is the new lens for every piece of content and every brand message in the AI-powered web.
4️⃣
Then go deeper:
• Track AI visibility: How often and where your brand appears in AI results.
• Redefine metrics: Include “mentions in AI summaries” and “trusted-source quotes” as core brand KPIs.
Then go deeper:
• Track AI visibility: How often and where your brand appears in AI results.
• Redefine metrics: Include “mentions in AI summaries” and “trusted-source quotes” as core brand KPIs.
November 13, 2025 at 5:37 PM
4️⃣
Then go deeper:
• Track AI visibility: How often and where your brand appears in AI results.
• Redefine metrics: Include “mentions in AI summaries” and “trusted-source quotes” as core brand KPIs.
Then go deeper:
• Track AI visibility: How often and where your brand appears in AI results.
• Redefine metrics: Include “mentions in AI summaries” and “trusted-source quotes” as core brand KPIs.
3️⃣
Your content & messaging strategy must evolve. Start here 👇
• Audit pillar content: Tight H1/H2s, schema markup, authoritative citations.
• Write for questions: “How do we solve X under Y constraint?”
• Build a knowledge hub: Become your domain’s go-to authority.
Your content & messaging strategy must evolve. Start here 👇
• Audit pillar content: Tight H1/H2s, schema markup, authoritative citations.
• Write for questions: “How do we solve X under Y constraint?”
• Build a knowledge hub: Become your domain’s go-to authority.
November 13, 2025 at 5:37 PM
3️⃣
Your content & messaging strategy must evolve. Start here 👇
• Audit pillar content: Tight H1/H2s, schema markup, authoritative citations.
• Write for questions: “How do we solve X under Y constraint?”
• Build a knowledge hub: Become your domain’s go-to authority.
Your content & messaging strategy must evolve. Start here 👇
• Audit pillar content: Tight H1/H2s, schema markup, authoritative citations.
• Write for questions: “How do we solve X under Y constraint?”
• Build a knowledge hub: Become your domain’s go-to authority.
2️⃣
How your brand appears (or doesn’t) inside AI-powered browsers will shape trust, perception and discoverability. GEO isn’t optional anymore; it’s the new baseline for being found and selected in an AI-first internet.
How your brand appears (or doesn’t) inside AI-powered browsers will shape trust, perception and discoverability. GEO isn’t optional anymore; it’s the new baseline for being found and selected in an AI-first internet.
November 13, 2025 at 5:37 PM
2️⃣
How your brand appears (or doesn’t) inside AI-powered browsers will shape trust, perception and discoverability. GEO isn’t optional anymore; it’s the new baseline for being found and selected in an AI-first internet.
How your brand appears (or doesn’t) inside AI-powered browsers will shape trust, perception and discoverability. GEO isn’t optional anymore; it’s the new baseline for being found and selected in an AI-first internet.
1️⃣
In this world, traditional SEO and feature-based messaging won’t cut it.
Enter Generative Engine Optimization (GEO): the art of crafting content AI engines can pull, embed and surface directly in response to user queries.
In this world, traditional SEO and feature-based messaging won’t cut it.
Enter Generative Engine Optimization (GEO): the art of crafting content AI engines can pull, embed and surface directly in response to user queries.
November 13, 2025 at 5:37 PM
1️⃣
In this world, traditional SEO and feature-based messaging won’t cut it.
Enter Generative Engine Optimization (GEO): the art of crafting content AI engines can pull, embed and surface directly in response to user queries.
In this world, traditional SEO and feature-based messaging won’t cut it.
Enter Generative Engine Optimization (GEO): the art of crafting content AI engines can pull, embed and surface directly in response to user queries.
Read this article from Force4’s Chief Strategy Officer, Peggy Tierney Galvin, to get the insights you need to save yourself time, headaches and money by using the right tool. www.linkedin.com/pulse/why-b2... 3/3
Why B2C PR Won’t Work for B2B Tech
PR is not one size fits all. A key example of this is just how vastly different B2C and B2B strategies and tactics can be from one another.
www.linkedin.com
November 11, 2025 at 4:51 PM
Read this article from Force4’s Chief Strategy Officer, Peggy Tierney Galvin, to get the insights you need to save yourself time, headaches and money by using the right tool. www.linkedin.com/pulse/why-b2... 3/3
The latter requires PR pros with expertise in the tech field who understand the specific environment B2B tech lives in: who the key journalists and analysts are, how long the sales cycles are and so on. 2/3
November 11, 2025 at 4:51 PM
The latter requires PR pros with expertise in the tech field who understand the specific environment B2B tech lives in: who the key journalists and analysts are, how long the sales cycles are and so on. 2/3
Bottom line: Real dollars will decide which AI players endure and where enterprise adoption accelerates next.
Full analysis via TechCrunch: techcrunch.com/2025/10/02/a... 5/5
Full analysis via TechCrunch: techcrunch.com/2025/10/02/a... 5/5
A new a16z report looks at which AI companies startups are actually paying for | TechCrunch
a16z releases its first AI spending report that shows which AI-native application layer companies startups are actually spending money on .
techcrunch.com
October 16, 2025 at 4:28 PM
Bottom line: Real dollars will decide which AI players endure and where enterprise adoption accelerates next.
Full analysis via TechCrunch: techcrunch.com/2025/10/02/a... 5/5
Full analysis via TechCrunch: techcrunch.com/2025/10/02/a... 5/5
Messaging must evolve
Features aren’t enough. Buyers want impact. The AI vendors that win will tell ROI stories, not just tech stories. 4/5
Features aren’t enough. Buyers want impact. The AI vendors that win will tell ROI stories, not just tech stories. 4/5
October 16, 2025 at 4:28 PM
Messaging must evolve
Features aren’t enough. Buyers want impact. The AI vendors that win will tell ROI stories, not just tech stories. 4/5
Features aren’t enough. Buyers want impact. The AI vendors that win will tell ROI stories, not just tech stories. 4/5