Campaign US
@campaignus.bsky.social
The official Bluesky account for Campaign US. We cover news for and about marketing, media and tech professionals.
https://www.campaignlive.com/
https://www.campaignlive.com/
Survivors of convicted sex offender Jeffrey Epstein's abuse are urging Congress to force the Justice Department to release the remaining documents tied to his trafficking network in a stirring new national PSA.
Watch:
www.campaignlive.com/article/surv...
Watch:
www.campaignlive.com/article/surv...
Survivors call for the release of remaining Epstein files in national PSA
World Without Exploitation highlights the harrowing reality of sex trafficking victims ahead of key House vote.
www.campaignlive.com
November 18, 2025 at 6:20 PM
Survivors of convicted sex offender Jeffrey Epstein's abuse are urging Congress to force the Justice Department to release the remaining documents tied to his trafficking network in a stirring new national PSA.
Watch:
www.campaignlive.com/article/surv...
Watch:
www.campaignlive.com/article/surv...
For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.
Meet this year's CMO 50:
www.campaignlive.com/article/2025...
Meet this year's CMO 50:
www.campaignlive.com/article/2025...
The 2025 Campaign US CMO 50
For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.
www.campaignlive.com
October 2, 2025 at 1:06 PM
For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.
Meet this year's CMO 50:
www.campaignlive.com/article/2025...
Meet this year's CMO 50:
www.campaignlive.com/article/2025...
Jerry Greenfield’s last scoop: The co-founder of the Ben & Jerry’s ice cream brand is calling it quits on the company he launched in 1978 with partner Ben Cohen.
Greenfield accused Unilever of silencing the company’s activism.
www.campaignlive.com/article/jerr...
Greenfield accused Unilever of silencing the company’s activism.
www.campaignlive.com/article/jerr...
Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Greenfield accuses Unilever of silencing the company’s activism.
www.campaignlive.com
September 17, 2025 at 6:15 PM
Jerry Greenfield’s last scoop: The co-founder of the Ben & Jerry’s ice cream brand is calling it quits on the company he launched in 1978 with partner Ben Cohen.
Greenfield accused Unilever of silencing the company’s activism.
www.campaignlive.com/article/jerr...
Greenfield accused Unilever of silencing the company’s activism.
www.campaignlive.com/article/jerr...
“Shutting the shops felt like the biggest statement we could make,” Hilary Jones, Lush’s global ethics director, told Campaign. “There’s a whole population of people who are starving and deprived of medical supplies. Those borders need to open up for a flood of aid.”
Lush shutters stores, issues international pleas to ‘stop starving Gaza’
The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.
www.campaignlive.com
September 4, 2025 at 6:37 PM
“Shutting the shops felt like the biggest statement we could make,” Hilary Jones, Lush’s global ethics director, told Campaign. “There’s a whole population of people who are starving and deprived of medical supplies. Those borders need to open up for a flood of aid.”
WFH flexibility helped level the playing field in advertising. It expanded the hiring pool, lowered barriers to entry and gave marginalized talent a shot at thriving in an industry notorious for burnout and bias.
Now those gains are at risk of being undone.
www.campaignlive.com/article/real...
Now those gains are at risk of being undone.
www.campaignlive.com/article/real...
The real cost of return-to-office: Stories from industry workers most affected
In Campaign Red’s latest report, caregivers, parents, disabled professionals and other adland workers share — in their own words — how RTO policies are reshaping their lives and careers.
www.campaignlive.com
August 6, 2025 at 4:12 PM
WFH flexibility helped level the playing field in advertising. It expanded the hiring pool, lowered barriers to entry and gave marginalized talent a shot at thriving in an industry notorious for burnout and bias.
Now those gains are at risk of being undone.
www.campaignlive.com/article/real...
Now those gains are at risk of being undone.
www.campaignlive.com/article/real...
American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.
Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.
Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.
Advertising in a world of Sydney Sweeneys and Alix Earles
American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.
www.campaignlive.com
July 31, 2025 at 6:50 PM
American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.
Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.
Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.
Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink — In the hilarious short film, the only triangle Walton Goggins wants is Sriracha-flavored.
Watch:
Watch:
Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink
In this hilarious short film by Rethink, the only triangle Walton Goggins wants is Sriracha-flavored.
www.campaignlive.com
July 30, 2025 at 4:39 PM
Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink — In the hilarious short film, the only triangle Walton Goggins wants is Sriracha-flavored.
Watch:
Watch:
Introducing the 2025 Campaign 40 Over 40 — The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.
www.campaignlive.com/article/intr...
www.campaignlive.com/article/intr...
Introducing the 2025 Campaign 40 Over 40
The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.
www.campaignlive.com
July 10, 2025 at 2:09 PM
Introducing the 2025 Campaign 40 Over 40 — The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.
www.campaignlive.com/article/intr...
www.campaignlive.com/article/intr...
Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.
Details:
Details:
Campaign, TrinityP3, Mercer Island Group launch The State of the Pitch survey in US
Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.
www.campaignlive.com
July 7, 2025 at 3:08 PM
Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.
Details:
Details:
Which U.S. campaigns won the most awards at Cannes? See the most decorated U.S. work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks:
The most awarded US campaigns at Cannes Lions 2025
The most decorated US work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks.
www.campaignlive.com
June 24, 2025 at 1:11 PM
Which U.S. campaigns won the most awards at Cannes? See the most decorated U.S. work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks:
Live from @canneslions.bsky.social — Follow Campaign's rolling blog of winners, big bets, crowd chatter and festival highlights from the Croisette.
www.campaignlive.com/article/camp...
www.campaignlive.com/article/camp...
Campaign's Cannes Lions 2025 live blog: Victories, inspirations and observations
Rolling blog of winners, big bets, crowd chatter and festival highlights.
www.campaignlive.com
June 17, 2025 at 4:11 PM
Live from @canneslions.bsky.social — Follow Campaign's rolling blog of winners, big bets, crowd chatter and festival highlights from the Croisette.
www.campaignlive.com/article/camp...
www.campaignlive.com/article/camp...
From Grand Prix to Bronze, see which U.S. agencies and production companies are cleaning up at Cannes this year.
Follow updates live every day:
Follow updates live every day:
Every US winner at Cannes Lions 2025, updated live
From Grand Prix to Bronze, see which US agencies and production companies are cleaning up at Cannes this year.
www.campaignlive.com
June 16, 2025 at 8:29 PM
From Grand Prix to Bronze, see which U.S. agencies and production companies are cleaning up at Cannes this year.
Follow updates live every day:
Follow updates live every day:
Campaign has announced the best American ad of the 21st century, as voted on by you!
The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020).
Watch as we reveal the winner:
www.campaignlive.com/article/1918...
The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020).
Watch as we reveal the winner:
www.campaignlive.com/article/1918...
Campaign Cup: And the winner is…
Campaign has announced the best American ad of the 21st century, as voted on by you.
www.campaignlive.com
May 16, 2025 at 1:14 PM
Campaign has announced the best American ad of the 21st century, as voted on by you!
The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020).
Watch as we reveal the winner:
www.campaignlive.com/article/1918...
The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020).
Watch as we reveal the winner:
www.campaignlive.com/article/1918...
Campaign's 2025 Agency Performance Review is live — A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.
Explore the report here:
Explore the report here:
Agency Performance Review 2025
A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.
www.campaignlive.com
April 15, 2025 at 1:18 PM
Campaign's 2025 Agency Performance Review is live — A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.
Explore the report here:
Explore the report here:
Reposted by Campaign US
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
March 11, 2025 at 4:17 PM
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
March 11, 2025 at 4:17 PM
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live!
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century.
Vote today: www.campaignlive.com/article/camp...
"As consumers, we want clothing that not only looks great on our body types, but that is also functional and enables a strong workout," writes author Mita Mallick.
Why the NikeSkims partnership is one to watch:
campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606
Why the NikeSkims partnership is one to watch:
campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606
March 3, 2025 at 8:29 PM
"As consumers, we want clothing that not only looks great on our body types, but that is also functional and enables a strong workout," writes author Mita Mallick.
Why the NikeSkims partnership is one to watch:
campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606
Why the NikeSkims partnership is one to watch:
campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606
Campaign US reveals 2025 Inspiring Women — These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.
Campaign US reveals 2025 Inspiring Women
These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology i...
www.campaignlive.com
February 24, 2025 at 2:06 PM
Campaign US reveals 2025 Inspiring Women — These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.
Influencer Taha Arshad discusses creating social content for social change — The influencer shares his journey becoming the person he needed growing up as a queer, Pakistani and Indian immigrant.
Read his story, as told to Campaign's Julia Walker:
www.campaignlive.com/article/infl...
Read his story, as told to Campaign's Julia Walker:
www.campaignlive.com/article/infl...
February 19, 2025 at 6:25 PM
Influencer Taha Arshad discusses creating social content for social change — The influencer shares his journey becoming the person he needed growing up as a queer, Pakistani and Indian immigrant.
Read his story, as told to Campaign's Julia Walker:
www.campaignlive.com/article/infl...
Read his story, as told to Campaign's Julia Walker:
www.campaignlive.com/article/infl...
Uber Eats and its creative agency, Special U.S., launched a crop of hilarious teasers leading up to its February 9 Super Bowl spot featuring actor Matthew McConaughey, singer Charli XCX and former media mogul and pop culture icon Martha Stewart.
Watch:
Watch:
Matthew McConaughey, Charli XCX and Martha Stewart deliver in Uber Eats’ fun Super Bowl teasers
The star-studded roster closes out the brand’s successful Football is for Food campaign.
www.campaignlive.com
January 27, 2025 at 8:23 PM
Uber Eats and its creative agency, Special U.S., launched a crop of hilarious teasers leading up to its February 9 Super Bowl spot featuring actor Matthew McConaughey, singer Charli XCX and former media mogul and pop culture icon Martha Stewart.
Watch:
Watch:
"For brand marketers, Bad Bunny’s approach offers a blueprint for creating campaigns that are authentic, emotionally resonant and culturally meaningful," writes MEL's Omar R. Quiñones.
A Bad Bunny blueprint for brands: Speak to the universal by elevating the specific
How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling.
www.campaignlive.com
January 24, 2025 at 3:10 PM
"For brand marketers, Bad Bunny’s approach offers a blueprint for creating campaigns that are authentic, emotionally resonant and culturally meaningful," writes MEL's Omar R. Quiñones.
'It’s truly like living through a Hollywood horror movie:' These agencies in Los Angeles put their employees first as the wildfires in southern California continue to rage.
'It’s truly like living through a Hollywood horror movie:' Agencies’ aid for employees
These agencies in Los Angeles put their employees first as the wildfires in southern California continue to rage.
www.campaignlive.com
January 22, 2025 at 8:33 PM
'It’s truly like living through a Hollywood horror movie:' These agencies in Los Angeles put their employees first as the wildfires in southern California continue to rage.
The dating and lifestyle app BLK is offering a ‘Freedom Weekend’ for anxious Black residents in Washington, D.C. ahead of inauguration day — Timed to overlap with the MLK holiday, the inauguration of the 47th U.S. president has many seeking to escape the area, according to the app.
BLK offering ‘Freedom Weekend’ for anxious Black residents in DC ahead of inauguration
Timed to overlap with the MLK holiday, the inauguration of the 47th US president has many seeking to escape the area, according to the app.
www.campaignlive.com
January 13, 2025 at 5:41 PM
The dating and lifestyle app BLK is offering a ‘Freedom Weekend’ for anxious Black residents in Washington, D.C. ahead of inauguration day — Timed to overlap with the MLK holiday, the inauguration of the 47th U.S. president has many seeking to escape the area, according to the app.
JCPenney has named Mischief @ No Fixed Address as its new creative agency, a move that signals the retailer's determination to revitalize its brand as part of a multiyear, self-funded $1 billion reinvestment focused on improving the customer experience.
Details:
Details:
In the post-bankruptcy chapter of its story, JCPenney names Mischief as new creative agency
Following decades of financial turmoil, the partnership could be “the beginning of a great American comeback story” for the legacy retail brand.
www.campaignlive.com
January 8, 2025 at 2:25 PM
JCPenney has named Mischief @ No Fixed Address as its new creative agency, a move that signals the retailer's determination to revitalize its brand as part of a multiyear, self-funded $1 billion reinvestment focused on improving the customer experience.
Details:
Details:
"AI isn’t replacing the human touch. It’s amplifying it," writes Code and Theory's Craig Elimeliah. "The tools are only as good as the minds using them. AI won’t save bad ideas or weak strategies. If anything, it will expose them faster."
Why 2025 will be the AI reckoning in adland
The industry will split into two camps: The rule-breakers and the rule-followers.
www.campaignlive.com
January 6, 2025 at 3:11 PM
"AI isn’t replacing the human touch. It’s amplifying it," writes Code and Theory's Craig Elimeliah. "The tools are only as good as the minds using them. AI won’t save bad ideas or weak strategies. If anything, it will expose them faster."