In copywriting, as with so much in life, timing is everything.

But how can you make the most of time to accelerate your marketing impact? Here are five ideas. Tick tock...

www.greenlightcopywriting.co.uk/blog/5-ways-...

#content #marketing

Not to get all dystopian, but is the use of AI copywriting creating an authenticity gap - right at a time when people want to connect more meaningfully with brands?
www.greenlightcopywriting.co.uk/blog/ai-copy...
#AI #content #brand #toneofvoice

Updating or developing your business but need to make sure your copywriting strategy keeps pace? Avoid the headaches by discovering three of the most common errors businesses make with their content in times of change: www.greenlightcopywriting.co.uk/blog/Three-c... #content#business

Copywriting continues to be underestimated. Wondering what it can do for you? Here’s a reminder about why a strategic copywriting approach is the business advantage you need right now: www.greenlightcopywriting.co.uk/blog/9-copyw...
#content #business

This cause is close to my heart - please sign: you.38degrees.org.uk/petitions/la...

Word of the Day is ‘apricate’ (17th century): to turn your face to the sun and bask in its warmth.

Sometimes an attempt at being creative with a company name does not so much jump the shark as pole vault over a whole shiver of Chondrichthyes. Such was the case for financial services company, abrdn plc.
www.greenlightcopywriting.co.uk/blog/brand-c...

Etymology of the day: before a tapering piece of hanging ice was called an ‘icicle’ it was an ‘ickle’. In the Middle Ages people decided to add ‘ice’ for extra oomph and (tautologically) called it an ‘ice ickle’, until the two words eventually blended together.

2024 is sooo last year. Well, almost. In honour of that, I took a look at what people are saying about the near future of content and drew some perhaps surprising conclusions as a result… www.greenlightcopywriting.co.uk/blog/three-s... #predictions #2025 #trends #content #marketing