Cameron Herbert
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Cameron Herbert
@cameron-h.bsky.social
Coaching & tactics | UEFA B | Views/opinions are mine & always right | Manchester City glory hunter | Tecumseh United Football Club
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The Anti Game Model Manifesto

Unclear game models have affected how we coach and educate footballers. We must change how we approach long term player development for the greater good of the sport.

My manifesto outlines what needs to change.
open.substack.com/pub/northern...
The Anti Game Model Manifesto
A call for change and intentional football player development.
open.substack.com
We are so close man
July 5, 2025 at 10:31 PM
U14 Session

Working on OUR strengths today.

Emphasis on "opposites" and getting there as FAST as possible: the long ball, playing central, playing around.

I'm excited for the "Diagonal 4 goal game" where teams can only score in the two goals diagonal opposite to each other.
June 10, 2025 at 7:54 PM
U14 Session Plan

Final touches in our match prep to have our players THINKING about WHO they are "opposite" too DIAGONALLY.

Will need to revisit this idea again in the future - but I'm very unsure where the reluctance to simply put the ball IN BEHIND as FAST as possible comes from.
June 6, 2025 at 5:50 PM
U14 Session Plan

More of a focus on Z3/Z4 defending/pressing. Emphasis on going THROUGH the player when that high up the pitch.
June 5, 2025 at 4:54 PM
U14 Session Plan

Training our 352 vs opponent's 433 this weekend.
June 4, 2025 at 3:05 AM
More learnings! Find their strengths (RB/RWB, #8) who likes to DRIBBLE inside!

Great at drawing pressure, but WHAT is the NEXT ACTION for the player?

Short and sweet - give them ideas, show them what they did well.
May 30, 2025 at 4:24 PM
U14 Boys Training Session
May 28, 2025 at 5:16 PM
What are best practices for using video and technology in youth football?

Short, punchy videos for individuals.

Admittedly, this being nearly 3 minutes long is still too long.
May 21, 2025 at 2:23 AM
Reposted by Cameron Herbert
The Anti Game Model Manifesto

Unclear game models have affected how we coach and educate footballers. We must change how we approach long term player development for the greater good of the sport.

My manifesto outlines what needs to change.
open.substack.com/pub/northern...
The Anti Game Model Manifesto
A call for change and intentional football player development.
open.substack.com
January 13, 2025 at 4:00 PM
The Anti Game Model Manifesto

Unclear game models have affected how we coach and educate footballers. We must change how we approach long term player development for the greater good of the sport.

My manifesto outlines what needs to change.
open.substack.com/pub/northern...
The Anti Game Model Manifesto
A call for change and intentional football player development.
open.substack.com
January 13, 2025 at 4:00 PM
Coaches should not be involved in footballer recruitment because of their bias to footballers who fit the “style of play” they know how to coach.

No coach is privileged enough to only coach what they are comfortable coaching because they serve footballers, not themselves.
January 12, 2025 at 11:31 PM
Tomorrow I release my manifesto.

It is the greatest single thing I have ever written.

It will shatter and reshape the landscape of what football coaching is.
January 12, 2025 at 11:06 PM
Footballers need a variety of choices before they are asked to choose what they believe to be best for the problem at hand.

When a coach says “let them play” or “let them solve it themselves” without giving the footballers solutions beforehand, they create an illusion of collaboration.
January 10, 2025 at 4:16 PM
Game models allow for the coach to have a framework of what to teach, but seldom does the coach go deeper than what the game model suggests, due to their own shortcomings as a coach.

The coach must take responsibility for their own learning as their learning is the footballers' learning.
January 4, 2025 at 5:47 PM
We blame the homogenization of football on overly demanding “styles of play” and Pep Guardiola, but the reality is that players do not have enough solutions to use in games to choose from.
January 3, 2025 at 8:05 PM
The symptom of poor coaching, or unclear coaching, is players making split second reactionary decisions because the choices given to them in the preparation for the match were not clear or good enough.
January 3, 2025 at 12:44 AM
Footballers need to be taught:
1. How to win the football match
2. How to stop the other team from winning

If a coach deviates, they are deviating from winning a football match.

A game model may give an idea of how to coach a footballer, but the game model does not prepare for the match.
January 2, 2025 at 10:11 AM
Football training and player development needs to be looked at differently.

Footballers need to be given many different solutions to problems that opponent gives them. Without many solutions, players will do what they have been told is best, or “Plan A”, regardless of objective success.
January 2, 2025 at 4:28 AM
Neat idea on defending 3-2 base

double 9 block central, wingers creep up to wide cb, when ccb changes from which side to play on, the winger on the side he turns to man marks that side wcb and the oppo winger presses
December 29, 2024 at 5:17 AM
I'm moving all my content from Substack and Medium to a free, personal blog.

Enjoy my Analysis of Footedness

totalfootballcoaching.blogspot.com/2024/11/anal...
November 26, 2024 at 10:17 PM
Working on building a website for all my previous and future articles, videos, etc.

Reality is I was happiest when making content for free. The second I tried to monetize it I lost a spark and it became something I "had" to do.

I'm very excited to share my work as I work with my 2011B squad.
November 23, 2024 at 5:27 PM