Brian Zikmund-Fisher
banner
bzikmund.bsky.social
Brian Zikmund-Fisher
@bzikmund.bsky.social
Professor @ UMich. Research making health & risk data communications intuitively meaningful, narratives, improv. Editor-in-Chief of Medical Decision Making & MDM Policy & Practice. Opinions my own.
Put simply, no. But anyone can improve their communications by being very intentional. What do you want the person to think, feel, or do immediately upon receipt of the number? Let that guide the selection of format.
September 28, 2025 at 2:06 PM
Depends on a) what kind of number / what kind of visual and b) what you mean by "better". As I and my co-authors discuss here (doi.org/10.1093/jami...), there are at least 12-14 different outcomes of number communication, and no format is best at all of them.
Do you want to promote recall, perceptions, or behavior? The best data visualization depends on the communication goal
Abstract. Data visualizations can be effective and inclusive means for helping people understand health-related data. Yet numerous high-quality studies com
doi.org
September 27, 2025 at 8:25 PM
Thanks, @mcpoliti.bsky.social! We hope that people can accept the challenging idea that there is no "best" way to communicate risk because EVERY approach improves some outcomes but diminishes others. We have to make a new choice each time we communicate, and we must know our goals to do so.
July 6, 2025 at 12:20 AM
I'm pleased to announce that the supplements are now fixed and available for download at JAMA!
January 6, 2025 at 10:52 PM
Unfortunately, JAMA messed up the publication of the supplements. They're fixing it now, should be available online fairly soon. In the meantime, while we can't post them, we can send them directly to anyone who reaches out directly to Dr. Lapedis or me.
January 4, 2025 at 2:16 PM
Thanks for the callout, @iwashyna.bsky.social! I hope this convinces people that it's simply unethical not to provide a patient-friendly, plain language summary like our PCPR format, given that patients have direct access to these reports in their records.
January 2, 2025 at 8:36 PM