Ben Cohen
bzcohen.bsky.social
Ben Cohen
@bzcohen.bsky.social
@WSJ columnist // read my book THE HOT HAND // ben.cohen@wsj.com
Google just made its biggest deal ever and bought Wiz for $32B, which is remarkable because:

1. Wiz was founded 5 years ago.
2. Wiz was founded as the world was falling apart.

It seemed like the worst time to start a company. As it turned out, it was actually the best. www.wsj.com/tech/cyberse...
Wiz’s Timing Was the Worst. Until It Was Worth $32 Billion.
Google just made its biggest deal ever for Wiz, a cybersecurity startup founded only five years ago. It’s even unlikelier than it sounds.
www.wsj.com
March 22, 2025 at 12:28 PM
I won a SABEW Best in Business award! sabew.org/2025/03/2024...
March 15, 2025 at 1:53 PM
How did avocados conquer America? Turns out the story is as rich and slightly nutty as the avocado itself. www.wsj.com/business/avo...
March 10, 2025 at 2:09 PM
He was one of Warren Buffett's favorite CEOs. He made billions of dollars for Berkshire Hathaway. And you've never heard of him. New for @wsj.com: I wrote about the Oracle of Elkhart.
Warren Buffett Wants You to Know the Unknown Oracle of Elkhart
A rock star of the RV industry drove his company to Berkshire Hathaway—and made billions for Buffett’s shareholders.
www.wsj.com
March 1, 2025 at 1:20 PM
One man has worked on Saturday Night Live for 50 years and built the show from the very first episode—and it's not Lorne.
He’s Been on ‘SNL’ for All 50 Years—and You’ve Never Heard of Him
This production designer pulls all-nighters once a week. He still uses a fax machine. And he’s built TV’s most iconic show since the very first episode.
www.wsj.com
February 15, 2025 at 1:58 PM
It's a $500 million debacle—and not even Sonos can make it sound better. New for @wsj.com: I wrote about one of the most disastrous software updates in the history of consumer technology.
The $500 Million Debacle at Sonos That Just Won’t End
Companies update their apps all the time. This one annoyed customers, cratered the stock and cost the CEO his job.
www.wsj.com
January 20, 2025 at 1:30 PM
It was the food you grew up hating. Now it's the superfood everyone is eating. New in @wsj.com: How cottage cheese went from slimy, lumpy and soupy to...sexy?
We Grew Up Hating Cottage Cheese. Now We’re All Eating It.
Americans are hungry for protein—and loading up on a food they haven’t bought since the 1970s.
www.wsj.com
January 17, 2025 at 6:55 PM
It's the most complex machine in the world. It's made by the most vital company you've never heard of. And it depends on the most valuable person you never see.

Until now.

New in @wsj.com: I went inside a chip fab with an ASML engineer—and here's a gift link.

www.wsj.com/tech/ai/asml...
It’s the Most Indispensable Machine in the World—and It Depends on This Woman
I got a rare look at the one tool responsible for all the tech in your life. It’s made by a company you’ve never heard of. And it’s maintained by hidden figures like her.
www.wsj.com
December 31, 2024 at 1:12 PM
The Paris Olympics were completely magical in every way and I find myself constantly rewatching highlights to relive it. Here are my 3 favorites:

1. HERE COMES FEMKE BOL! www.youtube.com/watch?v=imsN...

2. MONDO! www.youtube.com/watch?v=p_f5...

3. STEPH. www.youtube.com/watch?v=xf-z...
December 27, 2024 at 8:38 PM
My favorite Science of Success charts from 2024!
December 27, 2024 at 8:29 PM
Every morning, the man who built the world’s most valuable company scrolls through his inbox and looks at the most important emails he'll see all day. They're called T5Ts. They're essential to Jensen Huang and Nvidia's success. www.wsj.com/business/nvi...
The Secrets of the Man Who Made Nvidia the World’s Most Valuable Company
They’re called T5T emails. They’re essential to Jensen Huang’s success.
www.wsj.com
December 13, 2024 at 10:01 PM
This is definitely the closest that I'll ever get to being on Jeopardy. www.wsj.com/business/opp...
November 29, 2024 at 1:56 PM
It wasn't a big hit in theaters. So how did Moana become the biggest movie in streaming history? www.wsj.com/business/med...
It’s Disney’s Biggest Surprise Hit—8 Years After Its Release
The 2016 family film has become the No. 1 movie in all of streaming. How far can Disney’s unlikeliest animated juggernaut go?
www.wsj.com
November 27, 2024 at 3:11 PM