Philip Wallage
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btngstudio.bsky.social
Philip Wallage
@btngstudio.bsky.social
Brining two-decades worth of experience to grow your business with great design. https://www.btng.studio/
Everybody thinks it’s easy to grow a winning eCommerce brand.

But it took me weeks of studying 10 Dutch giants to find out what works.

Here’s why people get it wrong:
January 17, 2025 at 7:47 AM
What’s your plan for 2025?

The year has started. The clock is ticking.

Monday, January 6th. 7:30 a.m. I’m back at my desk.

The coffee is strong.
My resolve is stronger.

2024 was tough. My father passed. It hurt.
January 6, 2025 at 7:05 AM
Last week, let's get 'em! 🎄🎅
December 16, 2024 at 8:37 AM
Know anyone who runs an ecommerce business?

I'd love to do a free audit if they're open to feedback and allow me to post it online.

#ux #cro #ecommerce
December 14, 2024 at 10:27 AM
Ever noticed Bol's clever breadcrumb design? 🧐

They added a back button right before the home icon.

✅ It's subtle.
✅ It’s user-friendly.
✅ And it’s pure UX gold.

Why does it work? A back button lets users quickly retrace their steps without losing context.
December 3, 2024 at 6:56 PM
I helped a client redesign their user onboarding in just 3 days.

The result?

A 12% boost in activation rate.

Not every design project is flashy.
December 3, 2024 at 8:25 AM
I don’t enjoy how much this frustrates me.

Sure, it’s not horrible.
Sure, Jaguar has a plan.
Sure, plenty of people have okay-ed it.

But man, I feel like it could be so much more.
December 2, 2024 at 6:22 PM