Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"...

Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not.

• Identify AI-supported content wins: Use AI to analyze large datasets. Successful content marketers are mining thousands of Reddit conversations and customer reviews to uncover patterns impossible to find manually.

🧰 Your Hangover Recovery Kit:

• Question everything: Who's building this tech and why? What happens when systems fail? Where is your data going? AI boosters rely on your self-doubt to push their narrative.

🦾 Agent fantasy crumbles: Salesforce's research shows AI agents achieving just 35% success on multi-step tasks across 4,280 real-world scenarios

⏰ Broken promises: "Revolutionary" features quietly pushed from "coming soon" to "maybe never"; from Google's AI glasses to Project Starline to OpenAI's GPT-5 reasoning breakthroughs

🤖 Moving goalposts: Even Sam Altman now admits AGI is "not a super useful term"... after years of using it to secure billions at astronomical valuations

🍺 The AI Hangover Has Begun 🤕

The sun is rising & a migraine has started rooting in your frontal lobe

The symptoms are everywhere:

🚫 Enterprise reality check: MIT's "The GenAI Divide" study found 95% of organizations getting zero return on GenAI investments

💥 If you're just using AI to write content, you're missing 90% of its potential

Most Marketers are stuck in the "AI = blog posts" trap

Meanwhile, AI-knowledgable Marketers use AI to:

📊 Turn data into strategy
- Map content like Google(semantic > keywords)
- Find content gaps & internal link opps

I don't know how or why one of my all-time favorite tech authors started following me, but I'm trying not to freak out about it.

Seriously, Go Read Automating Inequality right NOW! <--Permanently lives in my nice book stand 😍 (warning: you will cry)

🧩 Mathematical oddities: Found inconsistencies between number of citations listed vs. actual results shown. System still has bugs/quirks worth exploring.

Want to dive deeper? My Actionable AI for Marketers Course starts next week with early access to my Chrome extension to help track AI Mode patterns. Get hands-on with specific AI marketing workflows and put them into action early to maximize your impact!
#AI #Marketing #SEO

📱 Local Brand winners emerging: Best Buy (if you have one semi-nearby) is crushing it in commercial searches (especially with local intent), while SmartAssist set the record for most blue links within an AI output for "mortgage rates".

🖼️ Thumbnail insights: Images get cropped at the centerline to 82x82 px from the most prominent image or on-page headers. URLs without thumbnails stay thumbnail-less until Google finds a usable image. Check your URLs and add relevant, click-worthy images ASAP!

🔗 Navigation patterns: Searches for duck duck go, gmail, cnn, youtube, twitter, wikipedia all bypass AI Mode completely, reverting to traditional SERPs with 8-10 blue links.

📍 Local intent is EVERYWHERE - even for queries where location makes zero sense ("online courses," "subscribe newsletter," and even instances of "youtube login" included unnecessary location context)

Researched Google's New AI Mode So You Don't Have To 🚀

Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:

🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

🔥Marketers: Get AI-Ready For 2025:

Actionable AI for Marketers, launching Jan 13, 2025!

✅ Create content & visuals with AI
✅ Automate social posts & emails
✅ Build a custom brand voice
✅ Learn the importance of human-in-the-loop

💥 Black Fri Special: 25%Off, Enroll Now:
maven.com/britney-mull...

🚀 Launching a new (highly requested) "Actionable AI for Marketers" Course on Jan 13th to make you AI-ready for 2025!

25% Off Black Friday Sale: maven.com/britney-mull...