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bridger tower
@bridger.to
designer / engineer / wip.ac :: @wipdes.com
Using AI for marketing / GTM copywriting?

Consider asking the LLM to evaluate text using the value equation:

Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)
December 17, 2025 at 1:56 PM
🐐 Feature
December 13, 2025 at 5:02 PM
The prompt I use for adding premium / subtle animations to a website with Claude Code and Cursor

git.new/animation-p...
December 12, 2025 at 2:03 PM
The Dolomiti
December 10, 2025 at 2:03 PM
December 9, 2025 at 2:02 PM
Install it with `npm install payload-translate`

Then add it to your Payload config 👇
December 8, 2025 at 4:01 PM
Introducing Payload Translate 🌍🌎🌏

An @payloadcms plugin for AI translation across your locales.

Works off of Payload's amazing localization setup and allows translation from a source document to any other locale you have pre-configured in your Payload backend.
December 8, 2025 at 4:01 PM
Something new
December 6, 2025 at 4:57 PM
Interesting how AI is simplifying UI down to:

Chat
Table
Canvas
Buttons
Terminal
December 5, 2025 at 2:02 PM
Been working on a @railway next-wp (Next.js / Headless @WordPress) deploy for a while now and finally shipped it.
December 1, 2025 at 3:56 PM
the image —> the gradient

nature does it best
November 22, 2025 at 5:03 PM
It's that time of year...

New personal site is _live_.
November 20, 2025 at 9:57 AM
just shipped an markdown starter repo with Velite as the content layer and honestly? pretty impressed.

the type safety is clean, the config is straightforward, and it just works. no fighting with it.

if you're building content-heavy sites with Next.js, worth checking out 👀
November 15, 2025 at 5:02 PM
2025 is the year of browsers and IDEs

My stats —>
Browsers Tried: 9
Code Editors Tried: 7

Final verdict? I’m tired.
November 14, 2025 at 2:01 PM
If swapping models takes more than one line of code, you're battling infrastructure instead of testing ideas.

Having shipped enough agents to learn: model flexibility and prompt iteration speed are everything.
November 12, 2025 at 2:01 PM
shipped a new MDX Website template 📝

> Next.js 16 App Router
> Velite for type-safe content
> copy posts as markdown for the llms
> code blocks with copy button
> shadcn/ui components
> craft-ds for design system

folder structure = your URLs. no config needed.
perfect for blogs, docs, portfolios.
November 11, 2025 at 2:03 PM
a simple react / typescript lightbox component using the radix dialog and the relatively new starting-style feature in css
November 10, 2025 at 4:02 PM
ever wanted to create an ai to act like someone you admire from history so you can chat with them about life?

i made this 'persona creator prompt' to do that.

i drop it in claude and use research mode on 4.5 sonnet and it cooks.
October 16, 2025 at 9:03 AM
I love using @payloadcms for building apps and internal tooling... I made a starter 👇
August 5, 2025 at 12:59 PM
✏︎ Introducing Wrk, a minimalist open-source portfolio builder for creatives to share visuals of your work.

> Four different portfolio themes
> AI assisted writing
> Drag & drop project reordering
> Contact form management
> Simple UI for adding projects quickly
> SEO optimization
July 28, 2025 at 9:29 PM
✏︎ Introducing Wrk, a minimalist open-source portfolio builder for creatives to share visuals of your work.

> Four different portfolio themes
> AI assisted writing
> Drag & drop project reordering
> Contact form management
> Simple UI for adding projects quickly
> SEO optimization
July 28, 2025 at 9:14 PM
my 2025 setup for mac ... still a work in progress
July 17, 2025 at 9:00 AM
A fun question to ask chat:

> Based off of what you know about me what would be good books for me to read?

I got some pretty good suggestions.
July 12, 2025 at 3:58 PM
I'm developing a new AI starter template using some of my favorite modern technologies.

@nextjs
@xmcp_dev
@mastra_ai
@supabase

I call it loopflow --> workflows + human in the loop
July 11, 2025 at 1:00 PM
I always add this to my .gitconfig

I call it "git send." It's a simple alias that adds all staged changes and commits them with a provided message (default is "wip"). Here's an example of how to use it:

git send "feat: add ai sdk"
July 9, 2025 at 12:56 PM