Brian Searl
@briansearl.bsky.social
Founder & CEO of Insider Perks | Founder of Modern Campground | Host of MC Fireside Chats | Co-Host of Outwired | Pioneer in AI-driven Automation & Marketing | Grateful for Everything
Google Analytics just automated retention. New templates identify VIPs & Disengaged Purchasers. No PhD required.
Stop burning budget on generic ads. Retarget guests who ghosted you.
Are you actually retargeting unbooked guests? Drop a Yes or No 👇
#OutdoorHospitality #RVIndustry
Stop burning budget on generic ads. Retarget guests who ghosted you.
Are you actually retargeting unbooked guests? Drop a Yes or No 👇
#OutdoorHospitality #RVIndustry
December 3, 2025 at 6:37 AM
Google Analytics just automated retention. New templates identify VIPs & Disengaged Purchasers. No PhD required.
Stop burning budget on generic ads. Retarget guests who ghosted you.
Are you actually retargeting unbooked guests? Drop a Yes or No 👇
#OutdoorHospitality #RVIndustry
Stop burning budget on generic ads. Retarget guests who ghosted you.
Are you actually retargeting unbooked guests? Drop a Yes or No 👇
#OutdoorHospitality #RVIndustry
Stop running campgrounds like it's 1995. 🚜
Forget buried wires. RTK-GPS mowers use satellite precision to create pristine, quiet grounds.
Cut the noise & the payroll drain.
If your maintenance crew never mowed again, what project finally gets done? 👇
#OutdoorHospitality #Glamping
Forget buried wires. RTK-GPS mowers use satellite precision to create pristine, quiet grounds.
Cut the noise & the payroll drain.
If your maintenance crew never mowed again, what project finally gets done? 👇
#OutdoorHospitality #Glamping
December 2, 2025 at 9:27 PM
Stop running campgrounds like it's 1995. 🚜
Forget buried wires. RTK-GPS mowers use satellite precision to create pristine, quiet grounds.
Cut the noise & the payroll drain.
If your maintenance crew never mowed again, what project finally gets done? 👇
#OutdoorHospitality #Glamping
Forget buried wires. RTK-GPS mowers use satellite precision to create pristine, quiet grounds.
Cut the noise & the payroll drain.
If your maintenance crew never mowed again, what project finally gets done? 👇
#OutdoorHospitality #Glamping
Waymo is expanding in the Snowbird belt. The era of the "toad" vehicle is ending.
But if guests swap towed cars for robotaxis, your check-in lane will gridlock.
Parks need dedicated AV drop-off zones now. Are you designing for dynamic flow or just static parking?
#RVIndustry #CampgroundOwners
But if guests swap towed cars for robotaxis, your check-in lane will gridlock.
Parks need dedicated AV drop-off zones now. Are you designing for dynamic flow or just static parking?
#RVIndustry #CampgroundOwners
December 2, 2025 at 8:42 PM
Waymo is expanding in the Snowbird belt. The era of the "toad" vehicle is ending.
But if guests swap towed cars for robotaxis, your check-in lane will gridlock.
Parks need dedicated AV drop-off zones now. Are you designing for dynamic flow or just static parking?
#RVIndustry #CampgroundOwners
But if guests swap towed cars for robotaxis, your check-in lane will gridlock.
Parks need dedicated AV drop-off zones now. Are you designing for dynamic flow or just static parking?
#RVIndustry #CampgroundOwners
Stop blaming AI for bad results. Lazy requests = lazy answers.
Treat it like an employee, not a magic wand.
The Formula: Role + Context + Specific Request.
I created a master 4th of July marketing prompt for Campgrounds & RV Parks.
Reply PROMPT and I'll send you the file!
Treat it like an employee, not a magic wand.
The Formula: Role + Context + Specific Request.
I created a master 4th of July marketing prompt for Campgrounds & RV Parks.
Reply PROMPT and I'll send you the file!
December 2, 2025 at 6:43 AM
Stop blaming AI for bad results. Lazy requests = lazy answers.
Treat it like an employee, not a magic wand.
The Formula: Role + Context + Specific Request.
I created a master 4th of July marketing prompt for Campgrounds & RV Parks.
Reply PROMPT and I'll send you the file!
Treat it like an employee, not a magic wand.
The Formula: Role + Context + Specific Request.
I created a master 4th of July marketing prompt for Campgrounds & RV Parks.
Reply PROMPT and I'll send you the file!
The campground of 2030 has no brochure rack.
Stop answering "what is there to do?" 50x a day. We use AI to text guests, check weather/hours, and auto-generate personalized mobile itineraries.
Zero staff work. 5-star reviews.
DM to talk strategy.
#OutdoorHospitality #AI #RVIndustry
Stop answering "what is there to do?" 50x a day. We use AI to text guests, check weather/hours, and auto-generate personalized mobile itineraries.
Zero staff work. 5-star reviews.
DM to talk strategy.
#OutdoorHospitality #AI #RVIndustry
December 2, 2025 at 6:13 AM
The campground of 2030 has no brochure rack.
Stop answering "what is there to do?" 50x a day. We use AI to text guests, check weather/hours, and auto-generate personalized mobile itineraries.
Zero staff work. 5-star reviews.
DM to talk strategy.
#OutdoorHospitality #AI #RVIndustry
Stop answering "what is there to do?" 50x a day. We use AI to text guests, check weather/hours, and auto-generate personalized mobile itineraries.
Zero staff work. 5-star reviews.
DM to talk strategy.
#OutdoorHospitality #AI #RVIndustry
Waymo’s expansion to FL & TX is huge for RV parks. 🚐
The friction of unhooking a Class A rig for dinner? Gone. With robotaxis coming to Snowbird hubs, guests can stay connected at camp while exploring the local economy.
Is autonomous ride-hailing the next standard amenity?
#RVLife #TravelTech
The friction of unhooking a Class A rig for dinner? Gone. With robotaxis coming to Snowbird hubs, guests can stay connected at camp while exploring the local economy.
Is autonomous ride-hailing the next standard amenity?
#RVLife #TravelTech
December 1, 2025 at 3:37 PM
Waymo’s expansion to FL & TX is huge for RV parks. 🚐
The friction of unhooking a Class A rig for dinner? Gone. With robotaxis coming to Snowbird hubs, guests can stay connected at camp while exploring the local economy.
Is autonomous ride-hailing the next standard amenity?
#RVLife #TravelTech
The friction of unhooking a Class A rig for dinner? Gone. With robotaxis coming to Snowbird hubs, guests can stay connected at camp while exploring the local economy.
Is autonomous ride-hailing the next standard amenity?
#RVLife #TravelTech
Stop buying curtains for cabins. 🛑
Smart privacy glass is the upgrade.
✅ No dusting
✅ Lower A/C bills
✅ Instant luxury
Pro tip: Don't just use a switch. Wire it to sensors so it auto-tints on occupancy or high sun. ☀️
Overkill or the new standard? 👇
#Glamping #FutureTech #SmartGlass
Smart privacy glass is the upgrade.
✅ No dusting
✅ Lower A/C bills
✅ Instant luxury
Pro tip: Don't just use a switch. Wire it to sensors so it auto-tints on occupancy or high sun. ☀️
Overkill or the new standard? 👇
#Glamping #FutureTech #SmartGlass
November 29, 2025 at 6:37 AM
Stop buying curtains for cabins. 🛑
Smart privacy glass is the upgrade.
✅ No dusting
✅ Lower A/C bills
✅ Instant luxury
Pro tip: Don't just use a switch. Wire it to sensors so it auto-tints on occupancy or high sun. ☀️
Overkill or the new standard? 👇
#Glamping #FutureTech #SmartGlass
Smart privacy glass is the upgrade.
✅ No dusting
✅ Lower A/C bills
✅ Instant luxury
Pro tip: Don't just use a switch. Wire it to sensors so it auto-tints on occupancy or high sun. ☀️
Overkill or the new standard? 👇
#Glamping #FutureTech #SmartGlass
Stop relying on stain colors to differentiate. Focus on UX micro-moments.
Installing bottle openers on picnic tables saves wood from damage & reduces guest friction. But is the maintenance (caps everywhere) worth the 'wow'?
Operators: Genius touch or rust magnet? 👇
#Glamping #Hospitality
Installing bottle openers on picnic tables saves wood from damage & reduces guest friction. But is the maintenance (caps everywhere) worth the 'wow'?
Operators: Genius touch or rust magnet? 👇
#Glamping #Hospitality
November 29, 2025 at 6:12 AM
Stop relying on stain colors to differentiate. Focus on UX micro-moments.
Installing bottle openers on picnic tables saves wood from damage & reduces guest friction. But is the maintenance (caps everywhere) worth the 'wow'?
Operators: Genius touch or rust magnet? 👇
#Glamping #Hospitality
Installing bottle openers on picnic tables saves wood from damage & reduces guest friction. But is the maintenance (caps everywhere) worth the 'wow'?
Operators: Genius touch or rust magnet? 👇
#Glamping #Hospitality
Stop bleeding money on utilities. 🛑
Manual audits: 6 hrs/mo ($2,160/yr).
AI audits: 15 mins ($90/yr).
Catch leaks on Day 1, not Day 30. You save labor + thousands in wasted water.
Want the exact analysis structure? DM me. No pitch.
#OutdoorHospitality #CampgroundOwners #AI
Manual audits: 6 hrs/mo ($2,160/yr).
AI audits: 15 mins ($90/yr).
Catch leaks on Day 1, not Day 30. You save labor + thousands in wasted water.
Want the exact analysis structure? DM me. No pitch.
#OutdoorHospitality #CampgroundOwners #AI
November 28, 2025 at 9:27 PM
Stop bleeding money on utilities. 🛑
Manual audits: 6 hrs/mo ($2,160/yr).
AI audits: 15 mins ($90/yr).
Catch leaks on Day 1, not Day 30. You save labor + thousands in wasted water.
Want the exact analysis structure? DM me. No pitch.
#OutdoorHospitality #CampgroundOwners #AI
Manual audits: 6 hrs/mo ($2,160/yr).
AI audits: 15 mins ($90/yr).
Catch leaks on Day 1, not Day 30. You save labor + thousands in wasted water.
Want the exact analysis structure? DM me. No pitch.
#OutdoorHospitality #CampgroundOwners #AI
Stop pretending your digital guestbook is current.
Manual updates: 36 hrs/yr ($900).
AI-assisted: 4 hrs/yr ($90).
You gain back a full work week to focus on guests, not Google searches.
What grunt work would you kill today? 👇
#OutdoorHospitality #CampgroundOwners #RVIndustry
Manual updates: 36 hrs/yr ($900).
AI-assisted: 4 hrs/yr ($90).
You gain back a full work week to focus on guests, not Google searches.
What grunt work would you kill today? 👇
#OutdoorHospitality #CampgroundOwners #RVIndustry
November 28, 2025 at 8:42 PM
Stop pretending your digital guestbook is current.
Manual updates: 36 hrs/yr ($900).
AI-assisted: 4 hrs/yr ($90).
You gain back a full work week to focus on guests, not Google searches.
What grunt work would you kill today? 👇
#OutdoorHospitality #CampgroundOwners #RVIndustry
Manual updates: 36 hrs/yr ($900).
AI-assisted: 4 hrs/yr ($90).
You gain back a full work week to focus on guests, not Google searches.
What grunt work would you kill today? 👇
#OutdoorHospitality #CampgroundOwners #RVIndustry
Loose dogs = chaos. The fix? Geofenced Smart Collars. 🐕
Creates an invisible fence per site using GPS & low-power wireless (no spotty park Wi-Fi needed).
You aren't just renting dirt; you're selling safety.
Overkill or the future? 👇
#OutdoorHospitality #RVIndustry
Creates an invisible fence per site using GPS & low-power wireless (no spotty park Wi-Fi needed).
You aren't just renting dirt; you're selling safety.
Overkill or the future? 👇
#OutdoorHospitality #RVIndustry
November 28, 2025 at 6:24 AM
Loose dogs = chaos. The fix? Geofenced Smart Collars. 🐕
Creates an invisible fence per site using GPS & low-power wireless (no spotty park Wi-Fi needed).
You aren't just renting dirt; you're selling safety.
Overkill or the future? 👇
#OutdoorHospitality #RVIndustry
Creates an invisible fence per site using GPS & low-power wireless (no spotty park Wi-Fi needed).
You aren't just renting dirt; you're selling safety.
Overkill or the future? 👇
#OutdoorHospitality #RVIndustry
Earn five-star reviews with a $3 card. Trail Sound Cards: waterproof bird-call mnemonics + pencil checklist—no apps. Hyper-local decks clip to any pack strap; families listen, not scroll. At your park, which wins: durability, cost, or guest delight—and why? #OutdoorHospitality #Birding
November 27, 2025 at 9:48 PM
Earn five-star reviews with a $3 card. Trail Sound Cards: waterproof bird-call mnemonics + pencil checklist—no apps. Hyper-local decks clip to any pack strap; families listen, not scroll. At your park, which wins: durability, cost, or guest delight—and why? #OutdoorHospitality #Birding
Google just upgraded GBP for campgrounds & RV parks: schedule posts ahead AND push one post to every location. Plan promos, alerts & events now; pop up on Search/Maps the moment guests are booking. Which 3 posts will you queue this week?
#OutdoorHospitality #GoogleBusinessProfile
#OutdoorHospitality #GoogleBusinessProfile
November 27, 2025 at 8:47 PM
Google just upgraded GBP for campgrounds & RV parks: schedule posts ahead AND push one post to every location. Plan promos, alerts & events now; pop up on Search/Maps the moment guests are booking. Which 3 posts will you queue this week?
#OutdoorHospitality #GoogleBusinessProfile
#OutdoorHospitality #GoogleBusinessProfile
Radios, spreadsheets, WhatsApp chaos—upgrade now.
ChatGPT now offers 20-person group chats: one thread where staff + AI plan shifts, triage fixes, draft timelines, help guests, and keep a searchable log.
Start with Daily Ops, Maintenance, or Events?
#OutdoorHospitality #CampgroundOps #AI
ChatGPT now offers 20-person group chats: one thread where staff + AI plan shifts, triage fixes, draft timelines, help guests, and keep a searchable log.
Start with Daily Ops, Maintenance, or Events?
#OutdoorHospitality #CampgroundOps #AI
November 27, 2025 at 4:23 PM
Radios, spreadsheets, WhatsApp chaos—upgrade now.
ChatGPT now offers 20-person group chats: one thread where staff + AI plan shifts, triage fixes, draft timelines, help guests, and keep a searchable log.
Start with Daily Ops, Maintenance, or Events?
#OutdoorHospitality #CampgroundOps #AI
ChatGPT now offers 20-person group chats: one thread where staff + AI plan shifts, triage fixes, draft timelines, help guests, and keep a searchable log.
Start with Daily Ops, Maintenance, or Events?
#OutdoorHospitality #CampgroundOps #AI
ChatGPT group chat is live: 20 seats on Free/Go/Plus/Pro (enterprise soon). Speaks when @-ed. Link to join/leave; add people = new thread. Parks: pre-arrival, concierge, events, ops, partners. Separate links, @-only replies, skip payments. Ask GPT to recap. Which room? #OutdoorHospitality
November 27, 2025 at 6:53 AM
ChatGPT group chat is live: 20 seats on Free/Go/Plus/Pro (enterprise soon). Speaks when @-ed. Link to join/leave; add people = new thread. Parks: pre-arrival, concierge, events, ops, partners. Separate links, @-only replies, skip payments. Ask GPT to recap. Which room? #OutdoorHospitality
Shift handoffs & guest comms can live in ChatGPT. New Group Chat = 20 people + the bot (all free/paid tiers; biz soon). RV park teams: quicker shifts, one source of truth. Spin up a group per crew, pin @rules, let @ChatGPT turn chatter into tasks. Pilot this week? #CampgroundOps #AI
November 27, 2025 at 6:49 AM
Shift handoffs & guest comms can live in ChatGPT. New Group Chat = 20 people + the bot (all free/paid tiers; biz soon). RV park teams: quicker shifts, one source of truth. Spin up a group per crew, pin @rules, let @ChatGPT turn chatter into tasks. Pilot this week? #CampgroundOps #AI
$5 birdseed bell = instant “I spotted it!” memory maker; kids engage, guests share. Downside: mold, pests, regs, constant upkeep. I’d pilot small or go habitat-first—native plants + bird ID card. What low-cost, high-delight nature touch beats feeding? #CampgroundOps #OutdoorHospitality
November 26, 2025 at 9:47 PM
$5 birdseed bell = instant “I spotted it!” memory maker; kids engage, guests share. Downside: mold, pests, regs, constant upkeep. I’d pilot small or go habitat-first—native plants + bird ID card. What low-cost, high-delight nature touch beats feeding? #CampgroundOps #OutdoorHospitality
Sun-print station: 10min UV, cyanotype paper + clips. Guests make blue art, hang it to dry, stay longer, and flood feeds—when weather’s on your side. Pop it up for 90min with tokens; target 30-40 guests/hr. What do you pilot first: cap, placement, or weather cutoff? #OutdoorHospitality
November 26, 2025 at 8:47 PM
Sun-print station: 10min UV, cyanotype paper + clips. Guests make blue art, hang it to dry, stay longer, and flood feeds—when weather’s on your side. Pop it up for 90min with tokens; target 30-40 guests/hr. What do you pilot first: cap, placement, or weather cutoff? #OutdoorHospitality
Name on a wood slice/stone at each site: IG-worthy & cheap. But spelling, privacy, rain and extra labor add risk. Better: opt-in at the lodge, made on demand by trained staff. Upsell for groups, track reviews before scaling. Pilot? #OutdoorHospitality #CampgroundMarketing
November 26, 2025 at 4:47 PM
Name on a wood slice/stone at each site: IG-worthy & cheap. But spelling, privacy, rain and extra labor add risk. Better: opt-in at the lodge, made on demand by trained staff. Upsell for groups, track reviews before scaling. Pilot? #OutdoorHospitality #CampgroundMarketing
Turning a vague AI ask into a money-making camp-café plan. Basic: make a breakfast menu. Upgrade: a 13-part prompt covering menu, pricing, prep, allergens, suppliers, SOPs. See the before→after + why it works. Which upgrade will you try? Template link in 1st reply. #CampgroundOps #AI
November 26, 2025 at 6:48 AM
Turning a vague AI ask into a money-making camp-café plan. Basic: make a breakfast menu. Upgrade: a 13-part prompt covering menu, pricing, prep, allergens, suppliers, SOPs. See the before→after + why it works. Which upgrade will you try? Template link in 1st reply. #CampgroundOps #AI
Quiet hours = hospitality, not enforcement. Idea: a 9:55 pm two-note “goodnight” chime to cue wind-down, cut late-night noise, save staff walk-rounds, and create a sonic brand guests remember. Love it or leave it? Would you test the chime or stick to silent cues? #OutdoorHospitality #CampgroundOps
November 26, 2025 at 6:47 AM
Quiet hours = hospitality, not enforcement. Idea: a 9:55 pm two-note “goodnight” chime to cue wind-down, cut late-night noise, save staff walk-rounds, and create a sonic brand guests remember. Love it or leave it? Would you test the chime or stick to silent cues? #OutdoorHospitality #CampgroundOps
Loud 'wow' perks are common; quiet is the edge. Offer a Silent Swim Hour, 7–8am—no motors or music. Upside: wellness buzz, wider guests, safety, low cost, sunrise. Downside: tough enforcement, lost dawn rentals, liability. I'd start with a softer Quiet Swim Window. #OutdoorHospitality
November 25, 2025 at 9:42 PM
Loud 'wow' perks are common; quiet is the edge. Offer a Silent Swim Hour, 7–8am—no motors or music. Upside: wellness buzz, wider guests, safety, low cost, sunrise. Downside: tough enforcement, lost dawn rentals, liability. I'd start with a softer Quiet Swim Window. #OutdoorHospitality
Google Business Profiles now let you schedule and multi-location posts—native, no hack. Weekly updates + Event/Offer hooks boost profile traffic and bookings. Your move this week: craft a base post, set UTMs, or queue the holiday lineup? #OutdoorHospitality #LocalSEO
November 25, 2025 at 9:17 PM
Google Business Profiles now let you schedule and multi-location posts—native, no hack. Weekly updates + Event/Offer hooks boost profile traffic and bookings. Your move this week: craft a base post, set UTMs, or queue the holiday lineup? #OutdoorHospitality #LocalSEO
Still building PM by hand? A 20-cabin park spends ~7 hrs plotting HVAC filter & mini-split care. AI sets cadence, fires tickets & alerts in ~20 min, then runs itself. Save ≈$200/yr and hours of grind. Your pick: human, AI, or hybrid? #OutdoorHospitality #AI
November 25, 2025 at 6:49 AM
Still building PM by hand? A 20-cabin park spends ~7 hrs plotting HVAC filter & mini-split care. AI sets cadence, fires tickets & alerts in ~20 min, then runs itself. Save ≈$200/yr and hours of grind. Your pick: human, AI, or hybrid? #OutdoorHospitality #AI
Your park probably doesn’t need more APs—it needs smarter Wi-Fi tuning. Drop 2-4 weeks of controller logs into an AI: in ~2 min you get a map of dead zones, power/channel fixes & a step-by-step plan. Saves ≈15 hrs & $600+ each cycle. Where would you reinvest that time? #CampgroundOps #AI
November 25, 2025 at 6:42 AM
Your park probably doesn’t need more APs—it needs smarter Wi-Fi tuning. Drop 2-4 weeks of controller logs into an AI: in ~2 min you get a map of dead zones, power/channel fixes & a step-by-step plan. Saves ≈15 hrs & $600+ each cycle. Where would you reinvest that time? #CampgroundOps #AI