I wrote something about how we're seeing the rise of the online "alpha male." This is someone who speaks in clipped imperatives, squeezes into tight suits, and performs for our feed. They present a vision of masculinity shaped by politics, tech, and 100 years of cultural history 🧵

I want to give credit to my editors, who asked me to write 2,000 words on why Andrew Tate wears such tight pants. I submitted 3,700. They asked if I really needed to start with a story about the industrial revolution and I said "yes, absolutely don't cut."

www.bloomberg.com/features/202...

I wrote about this website and the nostalgia of sports twitter with help from TJ Adeshola, @rogbennett.bsky.social and @joelanderson.bsky.social

www.bloomberg.com/news/article...