Brent Turner
brentturner.is
Brent Turner
@brentturner.is
also writing at https://brentturner.is
This issue of #𝗧𝗵𝗲𝗡𝗲𝘄𝗡𝗲𝘄 kicks off with one of my core beliefs:

In a world that optimizes for ease, the future will reward effort.

It's a look at why friction, resistance, and depth might just become the next true luxuries in experience design.

➕ much more!

Dig in:
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Designing for Effort
Plus: better bugs, faster booze, revived raves, smarter scents, robot noses, cyborg bees, planetary playlists, and a heroic identity crisis in Roundup #44
thenewnew.is
September 1, 2025 at 12:24 PM
A second web is being built.

An actual second web that is invisible to humans, as it is for the bots.

In the latest issue of #TheNewNew, I explore how the internet is splitting in two — and then roll into a roundup of some awesome intrigue (and actual alchemy):

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Building the Second Web
Plus: making gasoline from air, metals from myths, zippers from buttons, new builds from bricks, and more in Roundup #43
thenewnew.is
June 1, 2025 at 3:06 PM
Another “Future of [x]” issue of The New New — but this time, it’s the future of branding. It’s the future of marketing. It’s the future of experience design.

All colliding into one.

Plus, an awesome roundup with a ton of intrigue.

Dig in ⤵️

thenewnew.is/p/the-new-b2bs
The New B2Bs
Plus: better builds, crunching cravings, splashless solutions, tattooed travels, hydrogen horses, and more in Roundup #42
thenewnew.is
April 27, 2025 at 6:16 PM
𝘛𝘩𝘦 𝘕𝘦𝘸 𝘕𝘦𝘸 is back. This one opens with a big shift that AI-power users are feeling most:
the disappearance of “I don’t know.”

Also inside:
– AI’s secret language
– Glowing Rabbits
– Tooth-in-eye vision procedures
– Blood cleaning
– Naps without sleep
+ more ↓

thenewnew.is/p/thinking-o...
Thinking on Autopilot
Plus: marketing’s new stack, AI’s secret language, naps without sleep, vision via teeth, and blood-filtering breakthroughs in Roundup #41
thenewnew.is
April 6, 2025 at 1:24 PM
𝐁𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐞𝐝𝐢𝐭𝐢𝐨𝐧!

#TheNewNew has two ideas come together in this issue—examining how we build worlds together while living further apart. Plus a roundup that cover a range of intrigue across survival, power, flavor, Mars, and more.

Roll on in. ⤵️

thenewnew.is/p/the-future...
The Future of Living and Creating: Connected Apart
Plus: a comeback crayon, power-generating slime, firefighting missiles, deep-sea habitats, Mars-bound engines, and a travel pillow recommended for the journey in Roundup #40
thenewnew.is
February 17, 2025 at 1:15 PM
𝐓𝐡𝐞 𝐍𝐞𝐰 𝐍𝐞𝐰 𝐢𝐬 𝐛𝐚𝐜𝐤—𝐟𝐨𝐫 𝐭𝐡𝐞 37𝐭𝐡 𝐭𝐢𝐦𝐞!

This issue is packed with:
💡 A framework for bringing AI to your org
🙊 Why “scripted” is now an insult
🏆 How relaxation turned into a competition
➕ fog water harvesting, gecko-inspired adhesives, and so much more!

Check it out ⬇️
thenewnew.is/p/the-ai-too...
The AI Toolkit for Teams — and Roundup #37
Plus: the new rules of communicating, competitive leisure, fog water harvesting, cloud milking, and more in Roundup #37
thenewnew.is
November 26, 2024 at 12:30 PM