Fabien Hameline
@brandrunner.substack.com
🦹🏼♂️Creative marketer
🥋 International Taekwondo master
👇🏼 Brand building insights
brandrunner.substack.com
🥋 International Taekwondo master
👇🏼 Brand building insights
brandrunner.substack.com
Influencer marketing is morphing. Fast.
Brands are turning to virtual influencers — AI-powered avatars for total brand control, no scandals, and infinite scale. But authenticity and ethics are at stake. Would you trust a synthetic spokesperson?
Full breakdown 👉
Brands are turning to virtual influencers — AI-powered avatars for total brand control, no scandals, and infinite scale. But authenticity and ethics are at stake. Would you trust a synthetic spokesperson?
Full breakdown 👉
The Rise of Virtual Influencers: Should Your Brand Use One?
Exploring the impact of AI-generated influencers on brand marketing
open.substack.com
June 19, 2025 at 11:09 AM
Influencer marketing is morphing. Fast.
Brands are turning to virtual influencers — AI-powered avatars for total brand control, no scandals, and infinite scale. But authenticity and ethics are at stake. Would you trust a synthetic spokesperson?
Full breakdown 👉
Brands are turning to virtual influencers — AI-powered avatars for total brand control, no scandals, and infinite scale. But authenticity and ethics are at stake. Would you trust a synthetic spokesperson?
Full breakdown 👉
🤖 Everyone wants you to “use AI” — but nobody gives you a roadmap.
My latest dives into the workplace AI paradox, why systems beat hype, and the real skills we all need now.
Read here →
open.substack.com/pub/brandrun...
#AI #Productivity #Substack
My latest dives into the workplace AI paradox, why systems beat hype, and the real skills we all need now.
Read here →
open.substack.com/pub/brandrun...
#AI #Productivity #Substack
Everyone Wants You to Use AI — But Nobody Shows You How
The workplace AI paradox and why creative productivity needs a roadmap, not just a rocket.
open.substack.com
May 27, 2025 at 9:32 AM
🤖 Everyone wants you to “use AI” — but nobody gives you a roadmap.
My latest dives into the workplace AI paradox, why systems beat hype, and the real skills we all need now.
Read here →
open.substack.com/pub/brandrun...
#AI #Productivity #Substack
My latest dives into the workplace AI paradox, why systems beat hype, and the real skills we all need now.
Read here →
open.substack.com/pub/brandrun...
#AI #Productivity #Substack
⏰ Feel more focused at certain times? There’s science behind it.
My biggest productivity shift didn’t come from a new tool — it came from aligning with my chronotype (🦁🐻🦉🐬).
When you work matters as much as what you work on.
Learn more:
🔗 brandrunner.substack.com/p/the-creati...
#productivity
My biggest productivity shift didn’t come from a new tool — it came from aligning with my chronotype (🦁🐻🦉🐬).
When you work matters as much as what you work on.
Learn more:
🔗 brandrunner.substack.com/p/the-creati...
#productivity
The Creative Calendar That Changed Everything
How I optimized my week using chronobiology, meditation, PARA, and family boundaries
brandrunner.substack.com
May 22, 2025 at 9:38 AM
⏰ Feel more focused at certain times? There’s science behind it.
My biggest productivity shift didn’t come from a new tool — it came from aligning with my chronotype (🦁🐻🦉🐬).
When you work matters as much as what you work on.
Learn more:
🔗 brandrunner.substack.com/p/the-creati...
#productivity
My biggest productivity shift didn’t come from a new tool — it came from aligning with my chronotype (🦁🐻🦉🐬).
When you work matters as much as what you work on.
Learn more:
🔗 brandrunner.substack.com/p/the-creati...
#productivity
🔁 Repetition isn’t laziness — it’s branding.
Most people forget 90% of what they scroll past. But you’re reinforcing.
→ Say the same thing often, in slightly new ways. It’s not redundant — it’s resonance.
#branding #messaging #marketingtips #creativeleadership
Most people forget 90% of what they scroll past. But you’re reinforcing.
→ Say the same thing often, in slightly new ways. It’s not redundant — it’s resonance.
#branding #messaging #marketingtips #creativeleadership
May 20, 2025 at 9:02 AM
🔁 Repetition isn’t laziness — it’s branding.
Most people forget 90% of what they scroll past. But you’re reinforcing.
→ Say the same thing often, in slightly new ways. It’s not redundant — it’s resonance.
#branding #messaging #marketingtips #creativeleadership
Most people forget 90% of what they scroll past. But you’re reinforcing.
→ Say the same thing often, in slightly new ways. It’s not redundant — it’s resonance.
#branding #messaging #marketingtips #creativeleadership
🎬 Pretty cool BTS on our last "Llama shoot" I shot in Serbia. Kudos to our video team lead Eran Amir who wrote in the plane this very unusual making off.
#video #production #branding #marketing
www.youtube.com/watch?v=KExD...
#video #production #branding #marketing
www.youtube.com/watch?v=KExD...
Behind the scenes of our 2025 campaign - The first work platform you'll love to use
Making a llama sing a Rihana song isn't as simple as it may sound. This is how it looked. This is how the ad turned out eventually: https://www.youtube.com/w...
www.youtube.com
May 14, 2025 at 9:02 AM
🎬 Pretty cool BTS on our last "Llama shoot" I shot in Serbia. Kudos to our video team lead Eran Amir who wrote in the plane this very unusual making off.
#video #production #branding #marketing
www.youtube.com/watch?v=KExD...
#video #production #branding #marketing
www.youtube.com/watch?v=KExD...
New article drop 🎙️
How I keep the Brand Runner podcast going without burning out.
🛠️ Episode formats
🧠 Idea capture
📅 Workflow + batching
🎧 Tools I use
🤝 Guest prep
It’s not about doing more — it’s about doing smarter.
Read it here: open.substack.com/pub/brandrun...
How I keep the Brand Runner podcast going without burning out.
🛠️ Episode formats
🧠 Idea capture
📅 Workflow + batching
🎧 Tools I use
🤝 Guest prep
It’s not about doing more — it’s about doing smarter.
Read it here: open.substack.com/pub/brandrun...
Behind the Scenes: My Secret to Podcast Productivity
Sustaining Creative Momentum Without Burnout
open.substack.com
May 13, 2025 at 9:09 AM
New article drop 🎙️
How I keep the Brand Runner podcast going without burning out.
🛠️ Episode formats
🧠 Idea capture
📅 Workflow + batching
🎧 Tools I use
🤝 Guest prep
It’s not about doing more — it’s about doing smarter.
Read it here: open.substack.com/pub/brandrun...
How I keep the Brand Runner podcast going without burning out.
🛠️ Episode formats
🧠 Idea capture
📅 Workflow + batching
🎧 Tools I use
🤝 Guest prep
It’s not about doing more — it’s about doing smarter.
Read it here: open.substack.com/pub/brandrun...
🧠 Clarity scales. Ambiguity breaks things.
Most delays don’t come from lack of effort.
→ When in doubt, over-communicate ownership and next steps. Clarity compounds.
#leadership #operations #creativeops #teamwork
Most delays don’t come from lack of effort.
→ When in doubt, over-communicate ownership and next steps. Clarity compounds.
#leadership #operations #creativeops #teamwork
May 12, 2025 at 9:01 AM
🧠 Clarity scales. Ambiguity breaks things.
Most delays don’t come from lack of effort.
→ When in doubt, over-communicate ownership and next steps. Clarity compounds.
#leadership #operations #creativeops #teamwork
Most delays don’t come from lack of effort.
→ When in doubt, over-communicate ownership and next steps. Clarity compounds.
#leadership #operations #creativeops #teamwork
🔁 Reposting because it’s still 🔥
Creative workflows = activation energy.
⚖️ Too low → chaos
🧱 Too high → red tape
The sweet spot? Structure that supports ideas — without killing momentum.
🎯 Clear the runway, don’t block takeoff.
🔗 brandrunner.substack.com/p/creative-p...
#creativity
Creative workflows = activation energy.
⚖️ Too low → chaos
🧱 Too high → red tape
The sweet spot? Structure that supports ideas — without killing momentum.
🎯 Clear the runway, don’t block takeoff.
🔗 brandrunner.substack.com/p/creative-p...
#creativity
Creative Processes for Dream Teams
Why Creative Processes Are Crucial (And How to Make Them Fun!)
brandrunner.substack.com
May 7, 2025 at 9:36 AM
🔁 Reposting because it’s still 🔥
Creative workflows = activation energy.
⚖️ Too low → chaos
🧱 Too high → red tape
The sweet spot? Structure that supports ideas — without killing momentum.
🎯 Clear the runway, don’t block takeoff.
🔗 brandrunner.substack.com/p/creative-p...
#creativity
Creative workflows = activation energy.
⚖️ Too low → chaos
🧱 Too high → red tape
The sweet spot? Structure that supports ideas — without killing momentum.
🎯 Clear the runway, don’t block takeoff.
🔗 brandrunner.substack.com/p/creative-p...
#creativity
🧘♂️ Focus Is a Form of Strength
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon. Guard it. Train it.
#growth #entrepreneurship
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon. Guard it. Train it.
#growth #entrepreneurship
May 6, 2025 at 8:27 AM
🧘♂️ Focus Is a Form of Strength
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon. Guard it. Train it.
#growth #entrepreneurship
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon. Guard it. Train it.
#growth #entrepreneurship
Struggling to stay creative without burning out? 🔥🌱 I found a simple calendar shift that changed everything — less chaos, more momentum. Full article on my latest Substack — link in my bio!
#CreativeProductivity #WorkSmarter #ContentPlanning
open.substack.com/pub/brandrun...
#CreativeProductivity #WorkSmarter #ContentPlanning
open.substack.com/pub/brandrun...
The Creative Calendar That Changed Everything
How I optimized my week using chronobiology, meditation, PARA, and family boundaries
open.substack.com
April 28, 2025 at 2:03 PM
Struggling to stay creative without burning out? 🔥🌱 I found a simple calendar shift that changed everything — less chaos, more momentum. Full article on my latest Substack — link in my bio!
#CreativeProductivity #WorkSmarter #ContentPlanning
open.substack.com/pub/brandrun...
#CreativeProductivity #WorkSmarter #ContentPlanning
open.substack.com/pub/brandrun...
⚡ Your brain isn’t a machine. It’s an energy system:
Chronotype science 🦁
Deep work + recovery blocks 🔁
Meditation as operational training 🧘♂️
PARA system for mental clarity 🛠️
https://f.mtr.cool/egnbhxnmye
#Productivity #MindfulWork
Chronotype science 🦁
Deep work + recovery blocks 🔁
Meditation as operational training 🧘♂️
PARA system for mental clarity 🛠️
https://f.mtr.cool/egnbhxnmye
#Productivity #MindfulWork
The Creative Calendar That Changed Everything
How I optimized my week using chronobiology, meditation, PARA, and family boundaries
f.mtr.cool
April 28, 2025 at 10:20 AM
⚡ Your brain isn’t a machine. It’s an energy system:
Chronotype science 🦁
Deep work + recovery blocks 🔁
Meditation as operational training 🧘♂️
PARA system for mental clarity 🛠️
https://f.mtr.cool/egnbhxnmye
#Productivity #MindfulWork
Chronotype science 🦁
Deep work + recovery blocks 🔁
Meditation as operational training 🧘♂️
PARA system for mental clarity 🛠️
https://f.mtr.cool/egnbhxnmye
#Productivity #MindfulWork
🌀 Don’t Just Move Fast — Move Well
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon.
Guard it. Train it.
#productivity
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon.
Guard it. Train it.
#productivity
April 25, 2025 at 12:49 PM
🌀 Don’t Just Move Fast — Move Well
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon.
Guard it. Train it.
#productivity
Focus isn’t passive — it’s a high-performance skill. The world rewards distracted marketers with vanity metrics, but focused builders make real moves. Every “yes” costs energy. So wield your focus like a weapon.
Guard it. Train it.
#productivity
Communicating Marketing Strategy: Plan-on-a-Page, Integrated Campaign and Budget Templates
www.carilu.com/p/communicat...
www.carilu.com/p/communicat...
Communicating Marketing Strategy: Plan-on-a-Page, Integrated Campaign and Budget Templates
Get everyone aligned to maximize impact
www.carilu.com
April 6, 2025 at 12:02 PM
Communicating Marketing Strategy: Plan-on-a-Page, Integrated Campaign and Budget Templates
www.carilu.com/p/communicat...
www.carilu.com/p/communicat...
In this episode we talk about the latest ChatGPT x Studio Ghibli trend, why it's strike a cultural chord with people, and its ethical implication. Check it out. #tech #trends #culture #ethics
creators.spotify.com/pod/show/bra...
creators.spotify.com/pod/show/bra...
AI Goes Ghibli: The Viral Trend and Its Implications by Brand Runner
Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its e...
creators.spotify.com
April 1, 2025 at 5:25 AM
In this episode we talk about the latest ChatGPT x Studio Ghibli trend, why it's strike a cultural chord with people, and its ethical implication. Check it out. #tech #trends #culture #ethics
creators.spotify.com/pod/show/bra...
creators.spotify.com/pod/show/bra...
To have limitless results, remove the end point (goals).
April 1, 2025 at 5:23 AM
To have limitless results, remove the end point (goals).
Takeaways on AI + Branding from Adobe Summit 💡
The future of branding is AI-powered and human-centered.
Key insights:
• Personalized marketing at scale is now possible
• Agents can now design customer journeys
• New Acrobat assistant = talk to your PDFs 😲
podcasts.apple.com/gb/podcast/i...
#tech
The future of branding is AI-powered and human-centered.
Key insights:
• Personalized marketing at scale is now possible
• Agents can now design customer journeys
• New Acrobat assistant = talk to your PDFs 😲
podcasts.apple.com/gb/podcast/i...
#tech
Inside Adobe Summit 2025 (recap): Creativity is the New Productivity
Podcast Episode · Brand Runner · 24/03/2025 · 23m
podcasts.apple.com
March 25, 2025 at 9:27 AM
Takeaways on AI + Branding from Adobe Summit 💡
The future of branding is AI-powered and human-centered.
Key insights:
• Personalized marketing at scale is now possible
• Agents can now design customer journeys
• New Acrobat assistant = talk to your PDFs 😲
podcasts.apple.com/gb/podcast/i...
#tech
The future of branding is AI-powered and human-centered.
Key insights:
• Personalized marketing at scale is now possible
• Agents can now design customer journeys
• New Acrobat assistant = talk to your PDFs 😲
podcasts.apple.com/gb/podcast/i...
#tech
🥋 Goals are killing your potential.
Most people quit after they achieve their goal because they mistake milestones for finish lines. True growth means falling in love with the process, not the prize. Want lasting success? Remove the endpoint. #personalgrowth
Most people quit after they achieve their goal because they mistake milestones for finish lines. True growth means falling in love with the process, not the prize. Want lasting success? Remove the endpoint. #personalgrowth
Build systems, not goals
Marketing's January First Problem
brandrunner.substack.com
March 23, 2025 at 1:52 PM
🥋 Goals are killing your potential.
Most people quit after they achieve their goal because they mistake milestones for finish lines. True growth means falling in love with the process, not the prize. Want lasting success? Remove the endpoint. #personalgrowth
Most people quit after they achieve their goal because they mistake milestones for finish lines. True growth means falling in love with the process, not the prize. Want lasting success? Remove the endpoint. #personalgrowth
Ever feel like "process" is a dirty word in your creative team? 5 key insights:
Balancing spontaneity & structure
How to avoid the "corporate lament".
Tailoring processes to your team.
Making processes fun & engaging.
Examples of effective creative processes.
open.substack.com/pub/brandrun...
Balancing spontaneity & structure
How to avoid the "corporate lament".
Tailoring processes to your team.
Making processes fun & engaging.
Examples of effective creative processes.
open.substack.com/pub/brandrun...
Creative Processes for Dream Teams
Why Creative Processes Are Crucial (And How to Make Them Fun!)
open.substack.com
February 21, 2025 at 2:27 PM
Ever feel like "process" is a dirty word in your creative team? 5 key insights:
Balancing spontaneity & structure
How to avoid the "corporate lament".
Tailoring processes to your team.
Making processes fun & engaging.
Examples of effective creative processes.
open.substack.com/pub/brandrun...
Balancing spontaneity & structure
How to avoid the "corporate lament".
Tailoring processes to your team.
Making processes fun & engaging.
Examples of effective creative processes.
open.substack.com/pub/brandrun...
Well that didn’t last long….
DeepSeek database left user data, chat histories exposed for anyone to see
DeepSeek database left user data, chat histories exposed for anyone to see
The database was “completely open.”
buff.ly
January 30, 2025 at 6:25 PM
Well that didn’t last long….
🚀 Latest VR trends from my podcast:
• "VR" term evolves to "immersive experiences"
• Content remains adoption barrier
• Kids dominate Meta's Horizon
• Live concerts drive VR content
• Unique experiences key for brands
🎧 Listen here👇
#marketing #VR
• "VR" term evolves to "immersive experiences"
• Content remains adoption barrier
• Kids dominate Meta's Horizon
• Live concerts drive VR content
• Unique experiences key for brands
🎧 Listen here👇
#marketing #VR
The State of VR with Sébastien Hameline
Brand Runner · Episode
buff.ly
January 28, 2025 at 1:10 PM
🚀 Latest VR trends from my podcast:
• "VR" term evolves to "immersive experiences"
• Content remains adoption barrier
• Kids dominate Meta's Horizon
• Live concerts drive VR content
• Unique experiences key for brands
🎧 Listen here👇
#marketing #VR
• "VR" term evolves to "immersive experiences"
• Content remains adoption barrier
• Kids dominate Meta's Horizon
• Live concerts drive VR content
• Unique experiences key for brands
🎧 Listen here👇
#marketing #VR
Reposted by Fabien Hameline
🤔 "This year will be different!" - said everyone, every year. Here's a truth bomb: Your resolutions aren't failing because you lack motivation but because you're building castles in the sky without laying the foundation first. https://buff.ly/4h0wYLT
Marketing's January First Problem
Build systems, not goals
buff.ly
January 21, 2025 at 2:00 PM
🤔 "This year will be different!" - said everyone, every year. Here's a truth bomb: Your resolutions aren't failing because you lack motivation but because you're building castles in the sky without laying the foundation first. https://buff.ly/4h0wYLT
In 2025, is IMDB still a thing?
January 3, 2025 at 8:36 PM
In 2025, is IMDB still a thing?
What if Substack could be the ultimate engine for your personal brand? 🚀
Substack is a revolutionary platform empowering creators. Checkout my insight here 👇
brandrunner.substack.com/p/substack-b...
Substack: Brand Engine
Building a Personal Brand Beyond Just Making Money
brandrunner.substack.com
December 4, 2024 at 8:20 PM
What if Substack could be the ultimate engine for your personal brand? 🚀
Substack is a revolutionary platform empowering creators. Checkout my insight here 👇
brandrunner.substack.com/p/substack-b...