Good marketing is a choice every business has - but few choose to do - foolishly, I might add. If your messaging isn't interesting, it's invisible. And the safer it is, the more invisible it becomes. If you ever wanted to ask a marketing expert for their opinion, this is the place to do it.

Here is how to dominate your category when you don't have money to spend on advertising. You wanna grow? Start here.

"Prove to me that branding isn't just for established businesses with huge budgets." Here you go. Interesting is a choice, not a budget. This company is using what amounts to painted plywood and killing it.
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Why brand is so important

"One of the great tragedies of mankind is that morality has been hijacked by religion. So now people assume that religion and morality have a necessary connection. But the basis of morality is really very simple and doesn't require religion at all."

-- Arthur C. Clarke, born #OTD 1917

Say yes, and keep saying it.

This made my morning.

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Performance Marketing is dead.

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Proof that branding works.

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You don't get sales or marketing if you don't get this.

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