The inundation of AI Overviews in Google SERPs.

Looking at 63k keywords, the dark blue shows the number of SERPs w/an AIO in the 1st position.

The other colors are AIOs appearing in PAA & Things To Know packs and have been growing like crazy since December of 2024

#smxadvanced #smx

Below is a list of the domains that had the most growth appearing in the "What people are saying" SERP feature.

So the main takeaway is to post on these social platforms optimizing for keywords that have this SERP feature appearing in the SERPs.

In the break down by Rank Group, you can see that around 66% of the time, the "What people are saying" SERP feature shows up in the 4-10 rank position.

In the last 90 days, the "What people are saying" SERP feature went from showing up on only 200 SERPs to 6,590 and has stayed fairly consistent for the last month.

The growth of the What People Are Saying SERP result looking at a set of 95k keywords.

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It is crazy how many distinct Product Packs can show up on a SERP these days.

Here is an image of a SERP collected on November 12th, 2024 that has 7 distinct Product Packs.

The mini map at the left is small representation of the whole SERP.

#SERPs