📘I spoke with Trond while working on 'Social Media for Research Impact', a book that I’m co-authoring with @bogers.bsky.social (coming with @routledgebooks.bsky.social early 2026). We dig into cases like this — where a platform supports doing the work, not just talking about it.

Some very good points! In the book 'Social Media for Research Impact', we make a similar point: impact today depends on how we connect, listen, and engage, not just what or where we publish. Perhaps we may even call it a new theory of influence in action—at least helping scholars to make that shift.

I just launched my new website, which also includes more information about the book: www.marcelbogers.com/social-media... 🙂

Thanks for enabling this discussion! Because impact can mean different things to different people—or at least the paths will be different—we put ‘purpose’ as a core element in our book and framework. We recommend to define this for yourself, and design your ‘strategy’ around that.

I’d say that the innovation ‘ecosystem’ is becoming the main unit of analysis. And of course, AI will have big influence.

Stay tuned for more information! 🚀

I presented some background and the main framework of the book, which we call the Researcher’s Social Media Compass—comprising the elements Purpose, Presence, Platform, Personality, and Practice—which we hope will help scholars navigate the dynamic world of social media.

So, thank you, Henry!
Congratulations, and welcome to our community."

Also see www.tue.nl/en/news-and-... for some more information about the event.😊

Also note that Brabant is known for hospitality. So let this be not just an honorary degree, but also an open invitation to keep returning. We still face grand challenges—and Open Innovation, and your voice, are more needed than ever.