Bed, Breakfasts & Business | B&B Success Tips
@bnbprotips.bsky.social
Tips & tools for thriving B&B owners. Boost bookings, delight guests, and love the B&B life!
Get your Your B&B Starter Blueprint https://bedsbreakfastsbusiness.com
Get your Your B&B Starter Blueprint https://bedsbreakfastsbusiness.com
Your guests are already on Instagram—are they seeing you?
Try this 3-post rotation: a room, a story, and a guest quote.
📌 Full article here:
https://f.mtr.cool/vejquftajo
Try this 3-post rotation: a room, a story, and a guest quote.
📌 Full article here:
https://f.mtr.cool/vejquftajo
December 12, 2025 at 3:02 PM
Your guests are already on Instagram—are they seeing you?
Try this 3-post rotation: a room, a story, and a guest quote.
📌 Full article here:
https://f.mtr.cool/vejquftajo
Try this 3-post rotation: a room, a story, and a guest quote.
📌 Full article here:
https://f.mtr.cool/vejquftajo
Feeling overwhelmed by Instagram?
Here’s the good news: 3 posts a week is all you need to start building visibility and bookings.
📌 Click here to read the full article:
https://f.mtr.cool/yyjtsgjmcv
Here’s the good news: 3 posts a week is all you need to start building visibility and bookings.
📌 Click here to read the full article:
https://f.mtr.cool/yyjtsgjmcv
December 11, 2025 at 12:30 PM
Feeling overwhelmed by Instagram?
Here’s the good news: 3 posts a week is all you need to start building visibility and bookings.
📌 Click here to read the full article:
https://f.mtr.cool/yyjtsgjmcv
Here’s the good news: 3 posts a week is all you need to start building visibility and bookings.
📌 Click here to read the full article:
https://f.mtr.cool/yyjtsgjmcv
Would one photo get YOU to book your B&B?
👉 If not, we’ve got tips.
📖 Read the latest blog now:
🔗 Click the link to read the full article:
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
#bnblistingtips #vacationrentalphotos
👉 If not, we’ve got tips.
📖 Read the latest blog now:
🔗 Click the link to read the full article:
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
#bnblistingtips #vacationrentalphotos
December 5, 2025 at 2:04 PM
Would one photo get YOU to book your B&B?
👉 If not, we’ve got tips.
📖 Read the latest blog now:
🔗 Click the link to read the full article:
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
#bnblistingtips #vacationrentalphotos
👉 If not, we’ve got tips.
📖 Read the latest blog now:
🔗 Click the link to read the full article:
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
#bnblistingtips #vacationrentalphotos
DIY or Pro? Your B&B’s photos decide whether guests book—or bounce.
Here's how to shoot your listing like a legend (or when to hire one):
🔗 Click the link to read
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Here's how to shoot your listing like a legend (or when to hire one):
🔗 Click the link to read
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
December 4, 2025 at 2:03 PM
DIY or Pro? Your B&B’s photos decide whether guests book—or bounce.
Here's how to shoot your listing like a legend (or when to hire one):
🔗 Click the link to read
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Here's how to shoot your listing like a legend (or when to hire one):
🔗 Click the link to read
buff.ly/TSSXxlW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
📘 Get the free guide now
buff.ly/EiZW8iP
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
📘 Get the free guide now
buff.ly/EiZW8iP
December 1, 2025 at 2:02 PM
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
📘 Get the free guide now
buff.ly/EiZW8iP
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
📘 Get the free guide now
buff.ly/EiZW8iP
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/EiZW8iP
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/EiZW8iP
November 29, 2025 at 2:02 PM
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/EiZW8iP
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/EiZW8iP
Want more repeat bookings?
Your loyalty loop starts before your guest even walks through the door.
💡 First impressions matter—more than discounts.
📌 Read now
buff.ly/NQCNonz
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Your loyalty loop starts before your guest even walks through the door.
💡 First impressions matter—more than discounts.
📌 Read now
buff.ly/NQCNonz
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
November 27, 2025 at 1:30 PM
Want more repeat bookings?
Your loyalty loop starts before your guest even walks through the door.
💡 First impressions matter—more than discounts.
📌 Read now
buff.ly/NQCNonz
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Your loyalty loop starts before your guest even walks through the door.
💡 First impressions matter—more than discounts.
📌 Read now
buff.ly/NQCNonz
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Is B&B Life Right for You? Take the (Quick!) Fit Test
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
charm on a budget.
👉 Download “Your B&B Starter Blueprint”
buff.ly/EiZW8iP
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
charm on a budget.
👉 Download “Your B&B Starter Blueprint”
buff.ly/EiZW8iP
November 24, 2025 at 2:30 PM
Is B&B Life Right for You? Take the (Quick!) Fit Test
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
charm on a budget.
👉 Download “Your B&B Starter Blueprint”
buff.ly/EiZW8iP
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
charm on a budget.
👉 Download “Your B&B Starter Blueprint”
buff.ly/EiZW8iP
🏡 Turn Your B&B Daydream into a Real Business
Running a B&B isn’t just tea and toast—it’s a full-body, heart-first lifestyle. This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
📥 Grab your Blueprint now!
buff.ly/EiZW8iP
Running a B&B isn’t just tea and toast—it’s a full-body, heart-first lifestyle. This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
📥 Grab your Blueprint now!
buff.ly/EiZW8iP
November 22, 2025 at 3:02 PM
🏡 Turn Your B&B Daydream into a Real Business
Running a B&B isn’t just tea and toast—it’s a full-body, heart-first lifestyle. This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
📥 Grab your Blueprint now!
buff.ly/EiZW8iP
Running a B&B isn’t just tea and toast—it’s a full-body, heart-first lifestyle. This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
📥 Grab your Blueprint now!
buff.ly/EiZW8iP
Your guest just paid $200. You get $160.
The OTA? $40.
There’s a better way.
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
The OTA? $40.
There’s a better way.
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
November 21, 2025 at 2:02 PM
Your guest just paid $200. You get $160.
The OTA? $40.
There’s a better way.
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
The OTA? $40.
There’s a better way.
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Are OTAs making bank while you do all the work?
Let’s talk smarter bookings.👇
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Let’s talk smarter bookings.👇
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
November 20, 2025 at 1:30 PM
Are OTAs making bank while you do all the work?
Let’s talk smarter bookings.👇
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Let’s talk smarter bookings.👇
🔗Click the link to read the full article:
buff.ly/F9cYyKW
🎧 Don’t forget to subscribe to *Beds, Breakfast & Business Podcast* for more insights:
buff.ly/w74z1l9
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
November 15, 2025 at 1:15 PM
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Ever struggle to explain your B&B in one sentence?
Here’s how to write your elevator pitch in under 15 minutes.
📌 Read more:
buff.ly/96Lz9T4
🎧 Podcast: buff.ly/w74z1l9
#BBMarketing #HospitalityTips
Here’s how to write your elevator pitch in under 15 minutes.
📌 Read more:
buff.ly/96Lz9T4
🎧 Podcast: buff.ly/w74z1l9
#BBMarketing #HospitalityTips
November 13, 2025 at 5:08 PM
Ever struggle to explain your B&B in one sentence?
Here’s how to write your elevator pitch in under 15 minutes.
📌 Read more:
buff.ly/96Lz9T4
🎧 Podcast: buff.ly/w74z1l9
#BBMarketing #HospitalityTips
Here’s how to write your elevator pitch in under 15 minutes.
📌 Read more:
buff.ly/96Lz9T4
🎧 Podcast: buff.ly/w74z1l9
#BBMarketing #HospitalityTips
Behind Every Dreamy B&B Is a Game Plan
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
November 3, 2025 at 1:15 PM
Behind Every Dreamy B&B Is a Game Plan
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
Behind Every Dreamy B&B Is a Game Plan
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
November 1, 2025 at 1:15 PM
Behind Every Dreamy B&B Is a Game Plan
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
Want Glowing Reviews and a Packed Booking Calendar?
It starts with the right foundation. Our free “Your B&B Starter Blueprint” gives you 7 actionable steps—no jargon, no nonsense. Just helpful guidance from someone who’s walked the walk.
buff.ly/47rXNFk
What’s the easiest way to personalise your guest experience?
QR codes. Create a digital guide of your top tips and place it in every room. It’s like handing out your best advice… without speaking a word.
📌 Full breakdown here:
buff.ly/PwnIS3s
QR codes. Create a digital guide of your top tips and place it in every room. It’s like handing out your best advice… without speaking a word.
📌 Full breakdown here:
buff.ly/PwnIS3s
October 31, 2025 at 2:05 PM
What’s the easiest way to personalise your guest experience?
QR codes. Create a digital guide of your top tips and place it in every room. It’s like handing out your best advice… without speaking a word.
📌 Full breakdown here:
buff.ly/PwnIS3s
QR codes. Create a digital guide of your top tips and place it in every room. It’s like handing out your best advice… without speaking a word.
📌 Full breakdown here:
buff.ly/PwnIS3s
Do you ask guests for feedback while they stay—not just after? It reveals hidden insights.
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
October 30, 2025 at 1:04 PM
Do you ask guests for feedback while they stay—not just after? It reveals hidden insights.
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Are you stuck in the Bland Trap?
Same photos. Same copy. Same crickets.
You didn’t pour your heart into your B&B just to blend in.
Let’s change that. #BeatTheBland
👉 Beds, Breakfasts & Business buff.ly/ZopJLIk
Same photos. Same copy. Same crickets.
You didn’t pour your heart into your B&B just to blend in.
Let’s change that. #BeatTheBland
👉 Beds, Breakfasts & Business buff.ly/ZopJLIk
October 28, 2025 at 2:04 PM
Are you stuck in the Bland Trap?
Same photos. Same copy. Same crickets.
You didn’t pour your heart into your B&B just to blend in.
Let’s change that. #BeatTheBland
👉 Beds, Breakfasts & Business buff.ly/ZopJLIk
Same photos. Same copy. Same crickets.
You didn’t pour your heart into your B&B just to blend in.
Let’s change that. #BeatTheBland
👉 Beds, Breakfasts & Business buff.ly/ZopJLIk
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
October 27, 2025 at 1:06 PM
Avoid the ‘What Have I Done?’ Phase
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Starting a B&B? Skip the Costly Mistakes
This isn’t another sales pitch—it’s a realistic, step-by-step roadmap from someone who’s helped hundreds of new owners get started the right way.
Download “Your B&B Starter Blueprint” now and start smart.
buff.ly/47rXNFk
Is B&B Life Right for You? Take the (Quick!) Fit Test
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
👉 Download “Your B&B Starter Blueprint” —Free Today!
buff.ly/47rXNFk
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
👉 Download “Your B&B Starter Blueprint” —Free Today!
buff.ly/47rXNFk
October 25, 2025 at 12:03 PM
Is B&B Life Right for You? Take the (Quick!) Fit Test
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
👉 Download “Your B&B Starter Blueprint” —Free Today!
buff.ly/47rXNFk
Before you buy linens or hang the “Welcome” sign, find out if this lifestyle really suits you. This free guide includes a quick quiz to help you decide.
👉 Download “Your B&B Starter Blueprint” —Free Today!
buff.ly/47rXNFk
Small changes from feedback = big results. Try a Feedback Focus Week and watch guest satisfaction rise.
Read the full article:
buff.ly/MagI01D
#ServiceExcellence #BBSatisfaction
Read the full article:
buff.ly/MagI01D
#ServiceExcellence #BBSatisfaction
October 24, 2025 at 1:04 PM
Small changes from feedback = big results. Try a Feedback Focus Week and watch guest satisfaction rise.
Read the full article:
buff.ly/MagI01D
#ServiceExcellence #BBSatisfaction
Read the full article:
buff.ly/MagI01D
#ServiceExcellence #BBSatisfaction
Do you ask guests for feedback while they stay—not just after? It reveals hidden insights.
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
October 23, 2025 at 12:03 PM
Do you ask guests for feedback while they stay—not just after? It reveals hidden insights.
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Read the full article:
buff.ly/MagI01D
#GuestExperience #HospitalityTips
Turn Your B&B Daydream into a Real Business
This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
✅ Practical checklist
✅ Real-life advice
✅ No fluff, just clarity
📥 Grab your B&B Starter Blueprint now!
buff.ly/47rXNFk
This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
✅ Practical checklist
✅ Real-life advice
✅ No fluff, just clarity
📥 Grab your B&B Starter Blueprint now!
buff.ly/47rXNFk
October 20, 2025 at 12:00 PM
Turn Your B&B Daydream into a Real Business
This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
✅ Practical checklist
✅ Real-life advice
✅ No fluff, just clarity
📥 Grab your B&B Starter Blueprint now!
buff.ly/47rXNFk
This free starter guide walks you through 7 essential steps to get you from “one day” to “opening day.” Even if you're brand new.
✅ Practical checklist
✅ Real-life advice
✅ No fluff, just clarity
📥 Grab your B&B Starter Blueprint now!
buff.ly/47rXNFk
Quick Win #4: Nail Your Hotel Concept
What’s your hotel’s story? Guests remember feelings, not features. Craft a concept that sparks emotion. Write a one-sentence pitch. If it sticks in your mind, it’ll stick in theirs.
Want help?
Check out “Build Your B&B” course. buff.ly/VTgCtb4
What’s your hotel’s story? Guests remember feelings, not features. Craft a concept that sparks emotion. Write a one-sentence pitch. If it sticks in your mind, it’ll stick in theirs.
Want help?
Check out “Build Your B&B” course. buff.ly/VTgCtb4
September 10, 2025 at 9:30 AM
Quick Win #4: Nail Your Hotel Concept
What’s your hotel’s story? Guests remember feelings, not features. Craft a concept that sparks emotion. Write a one-sentence pitch. If it sticks in your mind, it’ll stick in theirs.
Want help?
Check out “Build Your B&B” course. buff.ly/VTgCtb4
What’s your hotel’s story? Guests remember feelings, not features. Craft a concept that sparks emotion. Write a one-sentence pitch. If it sticks in your mind, it’ll stick in theirs.
Want help?
Check out “Build Your B&B” course. buff.ly/VTgCtb4