Brian Madden
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bmad.com
Brian Madden
@bmad.com
Focuses on the Future of Work @Citrix
Your CEO just sent the company-wide "We're now AI-first" memo. Now what?

Trying to figure out "where to apply AI", or "what's our AI strategy?" is the wrong question. The right question is: "What will we do when the things we value in system change?"

www.citrix.com/blogs/2025/0...
May 20, 2025 at 2:04 PM
In 2025, work no longer lives in a fixed location—it emerges dynamically, wherever a worker connects to a workspace.

www.citrix.com/blogs/2025/0...
May 6, 2025 at 12:33 PM
Shopify CEO’s leaked memo is brutal—and brilliant.
Meetings, Slack, tools… all friction. It’s a manifesto for the real future of work:

AI-augmented workers cutting through the noise from the bottom up. Not someday. Now.

Execs everywhere are feeling this.
April 17, 2025 at 9:32 AM
I'm blogging again, this time from the official Citrix blog site(!) I'll be writing weekly about the future of work, AI in the workplace, the evolution of Citrix, and what I'm seeing in the industry and the inside Citrix.

First post is live about my 6 weeks at Citrix: www.citrix.com/blogs/2025/0...
April 7, 2025 at 1:19 PM
My AI predictions for EUC in 2025, via the "Impact of AI: Explored" podcast with @jamesoreganeuc.bsky.social & @gkunst.bsky.social.

Listen here: www.buzzsprout.com/2317233/epis...

Or watch on YouTube: www.youtube.com/watch?v=KJLp...
December 19, 2024 at 2:40 PM