Lawyers probably shouldn't be handling their own SEO strategy and content. Nor should they blindly let AI "solve" their problems.

Take it from our lawyer and co-founder, Victoria Lozano. We don't even let her do the content for HER OWN website, and she used to write SEO content for a living.

Why did we focus on written content so much over the last 5 years? Because it's what Victoria Lozano and Allen Watson were good at, so they felt confident in their ability to create a fantastic team.

#fractionalseo #seoservices #contentwriting #onlinemarketing #lawfirmmarketing

Often, law firms or legal marketing agencies hire a "writer" and then expect them to have a full suite of marketing skills. That's not how this works, folks. You should establish who is good at what and not assume that someone good at one thing is your golden ticket to scope creep.

AI can definitely seem confident when it spits out responses. In many cases, it does give fairly accurate information. But is it okay to leave the human out and just go with it?

Definitely not. Unless you're a subject matter expert, AI can fool you. It's hard to spot when a response is wrong.

Co-founder Victoria Lozano explains the importance of videos for attorneys. It doesn't have to be this big production. ANY attorney can get started with making good videos, usually with the equipment they already have.

#lawyervideos #attorneyvideos #videomarketing

Are you showing up both consistently AND authentically? Co-founders Allen Watson and Victoria Lozano discuss the importance of both as you expand your SEO ecosystem and work towards growth.

Scale your law firm's marketing and SEO in a way where you can remain consistent AND authentic.

Blue Seven Content co-founders Allen Watson and Victoria Lozano, Esq., discuss the use of artificial intelligence to handle your SEO content.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmmarketing #lawfirmseo #legalseo #legalmarketing

AI has been trained on all of the work legal content writers have produced in the past. It's going to recycle that for you when you prompt it. If you want to use AI to craft your law firm's website SEO content, you'll need to be HEAVILY involved to check data and ethical issues.

#fractionalseo

Law firms and marketing agencies, we know how hard it is to scale, even just a little bit.

We help with that, and we follow your lead.

Your content. Your style. Our writers.

But don't take our word for it. Just try a few pages.