BHC plays around. We test. We try. We guinea-pig things. But we test on ourselves - not our clients. While testing a new keyword strategy on BHC, we hit a 20% CTR (click-through-rate). A happy dance commenced.
December 13, 2025 at 1:29 AM
BHC plays around. We test. We try. We guinea-pig things. But we test on ourselves - not our clients. While testing a new keyword strategy on BHC, we hit a 20% CTR (click-through-rate). A happy dance commenced.
I started the Thanksgiving 5k thing 13 or 14 years ago. The times are faster than 14 years ago. Slower than my prime. But it’s still one of my favorite things. #thankful
November 28, 2024 at 5:21 PM
I started the Thanksgiving 5k thing 13 or 14 years ago. The times are faster than 14 years ago. Slower than my prime. But it’s still one of my favorite things. #thankful
I love when my clients' worlds collide. Client #1: economic development. Client #2: land and water conservation. Totally distinct, right?
3 months ago, I interviewed someone from MU Agroforestry for Client #2. Today, in a business newsletter (reading b/c of Client #1). Chestnuts & Economics. BAM.
November 27, 2024 at 3:04 PM
I love when my clients' worlds collide. Client #1: economic development. Client #2: land and water conservation. Totally distinct, right?
3 months ago, I interviewed someone from MU Agroforestry for Client #2. Today, in a business newsletter (reading b/c of Client #1). Chestnuts & Economics. BAM.