BlackDogMarcom
@blackdogmarcom.bsky.social
We are a boutique marketing and communications management agency specializing in storytelling. We help B2B and B2C companies refine and elevate their stories.
🎄 Shoppers are buying earlier, but brands aren’t marketing early enough. A new survey in #RetailBrew, shows 56% of consumers start holiday shopping before Black Friday but only 24% of brands start marketing before 11/11. For marketing to match consumer behavior, now’s the time to act: bit.ly/4puomkx
Shoppers are shopping, but brands are not marketing early enough: survey
New Omnisend data shows most retailers start their holiday campaigns after shoppers have already filled their carts.
bit.ly
November 25, 2025 at 2:45 PM
🎄 Shoppers are buying earlier, but brands aren’t marketing early enough. A new survey in #RetailBrew, shows 56% of consumers start holiday shopping before Black Friday but only 24% of brands start marketing before 11/11. For marketing to match consumer behavior, now’s the time to act: bit.ly/4puomkx
🌲I really enjoyed talking with #NancyMerrill in our most recent episode of #TheStarfishStorytellers and learning about her communications background, global adventures, and how she brought #ElfDust to life. Listen to the podcast for the whole conversation or pick up her book at: www.elfdustbook.net
November 17, 2025 at 3:53 PM
🌲I really enjoyed talking with #NancyMerrill in our most recent episode of #TheStarfishStorytellers and learning about her communications background, global adventures, and how she brought #ElfDust to life. Listen to the podcast for the whole conversation or pick up her book at: www.elfdustbook.net
Insights matter, which is why at #BlackDogMarcom, we turn real-time trends and actionable ideas into strategies that work. Subscribe to our blog and newsletter today and get 10% off your first project. We'll help you stay inspired while you sip your morning coffee. blackdogmarcom.com/insights
November 6, 2025 at 3:17 PM
Insights matter, which is why at #BlackDogMarcom, we turn real-time trends and actionable ideas into strategies that work. Subscribe to our blog and newsletter today and get 10% off your first project. We'll help you stay inspired while you sip your morning coffee. blackdogmarcom.com/insights
#TheBlackDogGroup has been officially certified as a #Woman-Owned and #Minority-Owned Business by the Commonwealth of #MassachusettsSupplierDiversityOffice! 🌟This is a celebration of #diversity and #representation in business. We’re #grateful for this acknowledgment and the opportunity it creates!
October 31, 2025 at 2:13 PM
#TheBlackDogGroup has been officially certified as a #Woman-Owned and #Minority-Owned Business by the Commonwealth of #MassachusettsSupplierDiversityOffice! 🌟This is a celebration of #diversity and #representation in business. We’re #grateful for this acknowledgment and the opportunity it creates!
Your posts are polished. Your schedule is consistent. But, #likes don’t show up. We’ve all been there. Take this as feedback when your #audience has shifted or your #story just needs to breathe again. Our latest blog explores what to do when social media falls flat: bit.ly/4qB9dPE
October 30, 2025 at 12:53 PM
Your posts are polished. Your schedule is consistent. But, #likes don’t show up. We’ve all been there. Take this as feedback when your #audience has shifted or your #story just needs to breathe again. Our latest blog explores what to do when social media falls flat: bit.ly/4qB9dPE
✈️ #DeltaAirLines teamed up with #YouTube to bring ad-free creator content to in-flight screens. Now passengers can stream from 30,000 feet in the air. We love when creators’ voices #connect, engage, and #inspire audiences. And who knows? Maybe our podcast could make it onto Delta’s in-flight lineup!
October 28, 2025 at 2:00 PM
✈️ #DeltaAirLines teamed up with #YouTube to bring ad-free creator content to in-flight screens. Now passengers can stream from 30,000 feet in the air. We love when creators’ voices #connect, engage, and #inspire audiences. And who knows? Maybe our podcast could make it onto Delta’s in-flight lineup!
Wake up! If #AI fabricates information, content, and fake facts, cross-reference everything more than once. Remember - AI is just a machine and is still learning. If not fact-checked, it can erode your credibility. So use AI for efficiency, but keep humans for authenticity. #HumanVsMachine
October 23, 2025 at 1:58 PM
Wake up! If #AI fabricates information, content, and fake facts, cross-reference everything more than once. Remember - AI is just a machine and is still learning. If not fact-checked, it can erode your credibility. So use AI for efficiency, but keep humans for authenticity. #HumanVsMachine
The #BlackDogGroup has been awarded the #PRF86 Statewide Contract by the Commonwealth of #Massachusetts and I am so grateful for this incredible opportunity, and for the #collaboration and #leadership that made it possible. ✨Super excited for what’s ahead! ✨
October 22, 2025 at 1:43 PM
The #BlackDogGroup has been awarded the #PRF86 Statewide Contract by the Commonwealth of #Massachusetts and I am so grateful for this incredible opportunity, and for the #collaboration and #leadership that made it possible. ✨Super excited for what’s ahead! ✨
✈️ Creativity takes flight when we look past the roadblocks.
This week, focus on what’s possible, since every great idea starts with a shift in perspective.
#MotivationMonday #CreativeMindset #MarketingInspiration #ThinkDifferent #BlackDogMarcom
This week, focus on what’s possible, since every great idea starts with a shift in perspective.
#MotivationMonday #CreativeMindset #MarketingInspiration #ThinkDifferent #BlackDogMarcom
October 20, 2025 at 2:12 PM
✈️ Creativity takes flight when we look past the roadblocks.
This week, focus on what’s possible, since every great idea starts with a shift in perspective.
#MotivationMonday #CreativeMindset #MarketingInspiration #ThinkDifferent #BlackDogMarcom
This week, focus on what’s possible, since every great idea starts with a shift in perspective.
#MotivationMonday #CreativeMindset #MarketingInspiration #ThinkDifferent #BlackDogMarcom
#Family-owned doesn’t have to mean family-only. The best stories in business are built on #values - and this new piece from our parent company, The Black Dog Group, an honest look at how heart, #accountability, and #legacy can work together to drive #growth. 🌿https://bit.ly/4o0CYHy
October 7, 2025 at 2:57 PM
#Family-owned doesn’t have to mean family-only. The best stories in business are built on #values - and this new piece from our parent company, The Black Dog Group, an honest look at how heart, #accountability, and #legacy can work together to drive #growth. 🌿https://bit.ly/4o0CYHy
🌍 Ready to take your campaigns global? We created our 'Guide to Launching Campaigns Across Borders' - a practical checklist to help you adapt your messaging for new markets, navigate compliance and cultural nuance, and scale campaigns without losing brand identity. Download: bit.ly/46N86n5
September 30, 2025 at 7:36 PM
🌍 Ready to take your campaigns global? We created our 'Guide to Launching Campaigns Across Borders' - a practical checklist to help you adapt your messaging for new markets, navigate compliance and cultural nuance, and scale campaigns without losing brand identity. Download: bit.ly/46N86n5
Communication is the hardest part of any role. In this clip, Phillip Henry, PMP reminds us that storytelling acts as a translator, being an anchor so messages don’t get lost across projects. At Black Dog Marcom, we help brands shape stories that resonate across every channel. bit.ly/3Ialr0E
Project Managers as Translators: How Storytelling Bridges Teams and Stakeholders
Project managers often act as translators — moving between leadership, technical teams, and stakeholders. But communication is rarely straightforward. In this clip of The Starfish Storytellers, Phillip Henry explains how narrative creates an anchor that helps messages land across audiences. Storytelling not only clarifies technical details (like database vs. user interface layers) but also keeps everyone aligned on the bigger picture. Key takeaway: Storytelling helps project managers bridge gaps, reduce confusion, and keep projects on track by giving teams and stakeholders a shared understanding.
bit.ly
September 23, 2025 at 2:46 PM
Communication is the hardest part of any role. In this clip, Phillip Henry, PMP reminds us that storytelling acts as a translator, being an anchor so messages don’t get lost across projects. At Black Dog Marcom, we help brands shape stories that resonate across every channel. bit.ly/3Ialr0E
✨ Knowing when the right idea hits. She’s got it - and so can you. Subscribe to our Black Dog Marcom blog and get fresh marketing insights delivered right to you. Ideas saving time and sparking those "Aha!" moments to move your business forward. #subscribe&save: bit.ly/4puUPIg
September 18, 2025 at 2:50 PM
✨ Knowing when the right idea hits. She’s got it - and so can you. Subscribe to our Black Dog Marcom blog and get fresh marketing insights delivered right to you. Ideas saving time and sparking those "Aha!" moments to move your business forward. #subscribe&save: bit.ly/4puUPIg
🌍 Going global isn’t just about translation - it’s about adaptation. Brands that thrive internationally know how to stay consistent with their identity, respect cultural nuance through localization, and balance global reach with local resonance. Check out our blog: bit.ly/420q9Vn
Adapting Brand Strategy for Global Markets: Finding the Balance
Liana Henry, Principal | Black Dog Marcom | 6 Min Read
bit.ly
September 17, 2025 at 6:07 PM
🌍 Going global isn’t just about translation - it’s about adaptation. Brands that thrive internationally know how to stay consistent with their identity, respect cultural nuance through localization, and balance global reach with local resonance. Check out our blog: bit.ly/420q9Vn
🔥 Bold campaigns spark the biggest conversations. AE’s Sydney Sweeney campaign drew backlash but the payoff was undeniable with 800K new customer and billions of impressions. 👉 We love bold creative, backed by clarity and conviction, that turns buzz into real business impact. bit.ly/3InzC2i
American Eagle CMO: Sydney Sweeney campaign was ‘worth every single dollar’
CMO Craig Brommers told us that “every single marketing metric” is up since the controversial campaign rolled out in July.
bit.ly
September 16, 2025 at 3:36 PM
🔥 Bold campaigns spark the biggest conversations. AE’s Sydney Sweeney campaign drew backlash but the payoff was undeniable with 800K new customer and billions of impressions. 👉 We love bold creative, backed by clarity and conviction, that turns buzz into real business impact. bit.ly/3InzC2i
✍️ #StaceyParshallJensen, editor and cultural consultant, shares how she guides writers through the delicate territory of writing outside an ethnic or racial identity. She asks the hard questions - of the story, the characters, and the author. 🎧Listen: blackdogmarcom.com/the-starfish...
July 29, 2025 at 3:52 PM
✍️ #StaceyParshallJensen, editor and cultural consultant, shares how she guides writers through the delicate territory of writing outside an ethnic or racial identity. She asks the hard questions - of the story, the characters, and the author. 🎧Listen: blackdogmarcom.com/the-starfish...
When marketing and sales define value differently, messaging breaks down. We help teams align language, proof points, and positioning—across functions.
📰 Subscribe for strategy insights: blackdogmarcom.com/insights
📰 Subscribe for strategy insights: blackdogmarcom.com/insights
July 16, 2025 at 2:10 PM
When marketing and sales define value differently, messaging breaks down. We help teams align language, proof points, and positioning—across functions.
📰 Subscribe for strategy insights: blackdogmarcom.com/insights
📰 Subscribe for strategy insights: blackdogmarcom.com/insights
“Anybody who says they’re unbiased is lying.” Bias isn’t a flaw, it’s human. In this #TheStarfishStorytellers clip, I talk with @StaceyParshallJensen about how #BiasAwareness shapes what we see, say, and do and why facing bias matters more than ever. 🎥 Watch the convo. Let it challenge you.
July 15, 2025 at 2:02 PM
“Anybody who says they’re unbiased is lying.” Bias isn’t a flaw, it’s human. In this #TheStarfishStorytellers clip, I talk with @StaceyParshallJensen about how #BiasAwareness shapes what we see, say, and do and why facing bias matters more than ever. 🎥 Watch the convo. Let it challenge you.
Most campaigns don’t fail because of poor execution. They fail because #ClearMessaging wasn’t aligned from the start. When teams aren’t clear on what a campaign is really saying, audiences disengage and results underdeliver. 🔗 Improve #CampaignPerformance:
blackdogmarcom.com/marketing-se...
blackdogmarcom.com/marketing-se...
July 10, 2025 at 2:47 PM
Most campaigns don’t fail because of poor execution. They fail because #ClearMessaging wasn’t aligned from the start. When teams aren’t clear on what a campaign is really saying, audiences disengage and results underdeliver. 🔗 Improve #CampaignPerformance:
blackdogmarcom.com/marketing-se...
blackdogmarcom.com/marketing-se...
A content calendar shows when to publish. A strategy shows why. We help teams build systems that align message, format, and goals. 📥 Download: img1.wsimg.com/blobby/go/9c... or email liana@blackdogmarcom.com
July 9, 2025 at 2:16 PM
A content calendar shows when to publish. A strategy shows why. We help teams build systems that align message, format, and goals. 📥 Download: img1.wsimg.com/blobby/go/9c... or email liana@blackdogmarcom.com
Q3 is here. July is your checkpoint to refocus and realign. Clear messaging outperforms loud messaging. If your content isn’t aligned with business goals, it’s time to shift. 📩 blackdogmarcom.com/contact-us #blackdogmarcom #contentstrategy #B2Bmarketing
July 8, 2025 at 2:36 PM
Q3 is here. July is your checkpoint to refocus and realign. Clear messaging outperforms loud messaging. If your content isn’t aligned with business goals, it’s time to shift. 📩 blackdogmarcom.com/contact-us #blackdogmarcom #contentstrategy #B2Bmarketing
A blog should build trust and deliver results.
Get our free checklist with 10 best practices to launch or improve your blog - covering structure, voice, and ROI.📥
img1.wsimg.com/blobby/go/9c...
#blackdogmarcom #contentstrategy
Get our free checklist with 10 best practices to launch or improve your blog - covering structure, voice, and ROI.📥
img1.wsimg.com/blobby/go/9c...
#blackdogmarcom #contentstrategy
July 2, 2025 at 2:20 PM
A blog should build trust and deliver results.
Get our free checklist with 10 best practices to launch or improve your blog - covering structure, voice, and ROI.📥
img1.wsimg.com/blobby/go/9c...
#blackdogmarcom #contentstrategy
Get our free checklist with 10 best practices to launch or improve your blog - covering structure, voice, and ROI.📥
img1.wsimg.com/blobby/go/9c...
#blackdogmarcom #contentstrategy
Happy #CanadaDay! 🍁 Today, we celebrate the beauty, diversity, and spirit of #Canada. However you are spending the day, our team at #TheBlackDogGroup wish you a joyful and safe holiday.
July 1, 2025 at 2:20 PM
Happy #CanadaDay! 🍁 Today, we celebrate the beauty, diversity, and spirit of #Canada. However you are spending the day, our team at #TheBlackDogGroup wish you a joyful and safe holiday.
Google’s John Mueller warns AI is generating fake links that lead to 404s—hurting trust and traffic.
Check your redirects and attribution practices.
🔗 https://www.searchenginejournal.com/googles-mueller-predicts-hallucinated-links-redirect-or-not/542312/
#seo #aicontent #blackdogmarcom
Check your redirects and attribution practices.
🔗 https://www.searchenginejournal.com/googles-mueller-predicts-hallucinated-links-redirect-or-not/542312/
#seo #aicontent #blackdogmarcom
June 27, 2025 at 2:02 PM
Google’s John Mueller warns AI is generating fake links that lead to 404s—hurting trust and traffic.
Check your redirects and attribution practices.
🔗 https://www.searchenginejournal.com/googles-mueller-predicts-hallucinated-links-redirect-or-not/542312/
#seo #aicontent #blackdogmarcom
Check your redirects and attribution practices.
🔗 https://www.searchenginejournal.com/googles-mueller-predicts-hallucinated-links-redirect-or-not/542312/
#seo #aicontent #blackdogmarcom
1 in 5 documents has errors that damage trust. Branded templates help teams stay accurate, fast, and on-brand.
Download here: https://img1.wsimg.com/blobby/go/9c668b8f-fea4-4d60-a0d8-79520e5089d3/Time%20Saving%20Templates%20Infographic_FINAL.pdf
#BlackDogMarcom #TemplatesThatWork #BrandManagement
Download here: https://img1.wsimg.com/blobby/go/9c668b8f-fea4-4d60-a0d8-79520e5089d3/Time%20Saving%20Templates%20Infographic_FINAL.pdf
#BlackDogMarcom #TemplatesThatWork #BrandManagement
June 26, 2025 at 2:03 PM
1 in 5 documents has errors that damage trust. Branded templates help teams stay accurate, fast, and on-brand.
Download here: https://img1.wsimg.com/blobby/go/9c668b8f-fea4-4d60-a0d8-79520e5089d3/Time%20Saving%20Templates%20Infographic_FINAL.pdf
#BlackDogMarcom #TemplatesThatWork #BrandManagement
Download here: https://img1.wsimg.com/blobby/go/9c668b8f-fea4-4d60-a0d8-79520e5089d3/Time%20Saving%20Templates%20Infographic_FINAL.pdf
#BlackDogMarcom #TemplatesThatWork #BrandManagement