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BIT
@bitglobal.bsky.social
BIT is a global research and innovation consultancy. We are part of Nesta, the research and innovation foundation. bi.team/newsletter/
AI is not just a technological shift; it is a societal one.

AI adoption is accelerating - but mostly happening reactively, outside organisational planning or governance. That creates risks, because the way we adapt to AI today will lock in the habits of tomorrow.
October 1, 2025 at 9:47 AM
The rise of conversational AI has created a giant real-world experiment in human-machine relationships.

For the first time, we are not just using AI as a tool; we are interacting with it, confiding in it, and being influenced by it in ways we are only beginning to understand.
September 23, 2025 at 3:04 PM
Most generative AI models are skilled fast thinkers – but they also inherit some of the same biases as human intuition.

For AI to advance, developers need to design systems that reliably choose when to think fast or think slow - adapting their approach to the task at hand.
September 16, 2025 at 12:34 PM
Why do people choose to use or resist AI?

The first chapter in our new four-part framework - AI & human behaviour - looks at what drives or holds back AI adoption, and how leaders can encourage deep integration of AI that complements and enhances human work.

bit.ly/46hqWm8
September 9, 2025 at 10:05 AM
📱 Why does 'just 5 mins' on social media turn into an hour?

Our behavioural audit for @ofcom.bsky.social found major platforms use design to maximise engagement—often at the cost of user well-being.

Here’s how better design could support healthier, more intentional online habits 👇 bit.ly/4kKu3rL
July 22, 2025 at 2:14 PM
New paper: Fixing the Holes in Economics

Ahead of BIT’s inaugural President’s Lecture, David Halpern explores how behavioural and institutional insights are challenging economic models - and how this could reshape policymaking.

Read the full paper: bit.ly/430ireS
May 15, 2025 at 9:15 AM
🚀 Upcoming event

Join BIT’s founder Professor David Halpern, as he shares the top 10 behavioural interventions he believes could transform the world.

Chaired by @dianecoyle1859.bsky.social expect bold ideas and an exploration of the future of applied behavioural science.

Register: bit.ly/43DIkSu
April 3, 2025 at 10:42 AM
New case study: embracing car-light living 🚶

In the One Less Car challenge, BIT & Uber incentivised people across North America to replace their personal car with alternative transit.

Impact: people cut their car use 97%

See how we did it 👇 bit.ly/3QqbU5Z
February 19, 2025 at 3:58 PM