Behind BIONICLE
@biodocuseries.com
BIONICLE Documentary Series - Taking a closer look.
youtube.com/@BehindBIONICLE
BIONICLE is a trademark of the LEGO Group, which does not sponsor or endorse this project.
youtube.com/@BehindBIONICLE
BIONICLE is a trademark of the LEGO Group, which does not sponsor or endorse this project.
Here's an extract of the source:
November 5, 2025 at 1:55 AM
Here's an extract of the source:
Thanks to @e-milyy.bsky.social's recent interview with Kun Chang, we now have higher quality scans of his production sketches!
Interview: www.maskofdestiny.com/biomediaproj...
Art: www.maskofdestiny.com/biomediaproj...
Interview: www.maskofdestiny.com/biomediaproj...
Art: www.maskofdestiny.com/biomediaproj...
October 8, 2025 at 8:13 PM
Thanks to @e-milyy.bsky.social's recent interview with Kun Chang, we now have higher quality scans of his production sketches!
Interview: www.maskofdestiny.com/biomediaproj...
Art: www.maskofdestiny.com/biomediaproj...
Interview: www.maskofdestiny.com/biomediaproj...
Art: www.maskofdestiny.com/biomediaproj...
Kun Chang was a freelance art director for Ghost VFX, having worked on the initial BIONICLE launch CDs and commercials.
Portfolio: www.kunchang.net/art-work
LinkedIn: www.linkedin.com/in/kun-chang...
Portfolio: www.kunchang.net/art-work
LinkedIn: www.linkedin.com/in/kun-chang...
August 4, 2025 at 2:59 PM
Kun Chang was a freelance art director for Ghost VFX, having worked on the initial BIONICLE launch CDs and commercials.
Portfolio: www.kunchang.net/art-work
LinkedIn: www.linkedin.com/in/kun-chang...
Portfolio: www.kunchang.net/art-work
LinkedIn: www.linkedin.com/in/kun-chang...
Kini-Nui production design sketches by Kun Chang (sources below):
August 4, 2025 at 2:59 PM
Kini-Nui production design sketches by Kun Chang (sources below):
But since these stores didn’t usually carry toys, they’d be reluctant to compete with big outlets like Toys R Us and Wal Mart. So in order to attract these high-traffic stores, LEGO would sell the Bohrok Va to them exclusively for one year.
OAFE: www.oafe.net/yo/bionp2.php
OAFE: www.oafe.net/yo/bionp2.php
November 1, 2024 at 2:36 AM
But since these stores didn’t usually carry toys, they’d be reluctant to compete with big outlets like Toys R Us and Wal Mart. So in order to attract these high-traffic stores, LEGO would sell the Bohrok Va to them exclusively for one year.
OAFE: www.oafe.net/yo/bionp2.php
OAFE: www.oafe.net/yo/bionp2.php
In the late 90s and early 2000s, LEGO had a strategy to expand their market base by selling their products to "high-traffic stores" or "everyday outlets" such as pharmacies, gas stations, and grocery stores.
MoD: www.maskofdestiny.com/news/m-i-a
Brick by Brick: publicism.info/business/bri...
MoD: www.maskofdestiny.com/news/m-i-a
Brick by Brick: publicism.info/business/bri...
November 1, 2024 at 2:35 AM
In the late 90s and early 2000s, LEGO had a strategy to expand their market base by selling their products to "high-traffic stores" or "everyday outlets" such as pharmacies, gas stations, and grocery stores.
MoD: www.maskofdestiny.com/news/m-i-a
Brick by Brick: publicism.info/business/bri...
MoD: www.maskofdestiny.com/news/m-i-a
Brick by Brick: publicism.info/business/bri...
The Bohrok Va were not made available in toy stores for a year (sources below):
November 1, 2024 at 2:34 AM
The Bohrok Va were not made available in toy stores for a year (sources below):
The overall goal of the strategy was to make BIONICLE relevant and 'cool' to kids.
In 2002, results of surveys by the global research agency, Millward Brown, confirmed that 'coolness is definitely not an issue for BIONICLE.'
Source: files.maskofdestiny.com/marketing/st...
In 2002, results of surveys by the global research agency, Millward Brown, confirmed that 'coolness is definitely not an issue for BIONICLE.'
Source: files.maskofdestiny.com/marketing/st...
October 30, 2024 at 3:38 PM
The overall goal of the strategy was to make BIONICLE relevant and 'cool' to kids.
In 2002, results of surveys by the global research agency, Millward Brown, confirmed that 'coolness is definitely not an issue for BIONICLE.'
Source: files.maskofdestiny.com/marketing/st...
In 2002, results of surveys by the global research agency, Millward Brown, confirmed that 'coolness is definitely not an issue for BIONICLE.'
Source: files.maskofdestiny.com/marketing/st...
In 2001, this multimedia approach guided the team to make BIONICLE look as if it had a film:
'We created an image in our minds that there was a blockbuster movie out there called BIONICLE – and that we were making products for the movie.'
Source: biomediaproject.com/bmp/data/sit...
'We created an image in our minds that there was a blockbuster movie out there called BIONICLE – and that we were making products for the movie.'
Source: biomediaproject.com/bmp/data/sit...
October 30, 2024 at 3:37 PM
In 2001, this multimedia approach guided the team to make BIONICLE look as if it had a film:
'We created an image in our minds that there was a blockbuster movie out there called BIONICLE – and that we were making products for the movie.'
Source: biomediaproject.com/bmp/data/sit...
'We created an image in our minds that there was a blockbuster movie out there called BIONICLE – and that we were making products for the movie.'
Source: biomediaproject.com/bmp/data/sit...
There were two types of media outlets: 'Single message' and 'Story carrying'.
The former (TV, Cinema ads, Posters), served as basic entry points to the series, while the latter (Comics, Website, CD-ROM) would delve deeper into the story & world.
Source: files.maskofdestiny.com/marketing/st...
The former (TV, Cinema ads, Posters), served as basic entry points to the series, while the latter (Comics, Website, CD-ROM) would delve deeper into the story & world.
Source: files.maskofdestiny.com/marketing/st...
October 30, 2024 at 3:36 PM
There were two types of media outlets: 'Single message' and 'Story carrying'.
The former (TV, Cinema ads, Posters), served as basic entry points to the series, while the latter (Comics, Website, CD-ROM) would delve deeper into the story & world.
Source: files.maskofdestiny.com/marketing/st...
The former (TV, Cinema ads, Posters), served as basic entry points to the series, while the latter (Comics, Website, CD-ROM) would delve deeper into the story & world.
Source: files.maskofdestiny.com/marketing/st...
The 'Media Mosaic' strategy would challenge kids to piece BIONICLE's large story together through its various media outlets.
But since the ads could be experienced in any order, they were designed to work as stand alone stories.
Source: files.maskofdestiny.com/marketing/st...
But since the ads could be experienced in any order, they were designed to work as stand alone stories.
Source: files.maskofdestiny.com/marketing/st...
October 30, 2024 at 3:35 PM
The 'Media Mosaic' strategy would challenge kids to piece BIONICLE's large story together through its various media outlets.
But since the ads could be experienced in any order, they were designed to work as stand alone stories.
Source: files.maskofdestiny.com/marketing/st...
But since the ads could be experienced in any order, they were designed to work as stand alone stories.
Source: files.maskofdestiny.com/marketing/st...
BIONICLE was designed with its own Iceberg Chart as part of a layered marketing strategy (sources below):
October 30, 2024 at 3:34 PM
BIONICLE was designed with its own Iceberg Chart as part of a layered marketing strategy (sources below):
According to a case study for Promotion Marketing Association's 2007 Reggie Awards, the Free The Band campaign lifted sales of "more than 30% for the BIONICLE line compared with the previous year".
Case Study: web.archive.org/web/20231023...
Case Study: web.archive.org/web/20231023...
October 29, 2024 at 6:29 PM
According to a case study for Promotion Marketing Association's 2007 Reggie Awards, the Free The Band campaign lifted sales of "more than 30% for the BIONICLE line compared with the previous year".
Case Study: web.archive.org/web/20231023...
Case Study: web.archive.org/web/20231023...
By October 9th, 2006, 100% of the island had been searched and the INIKA had successfully freed the band!
News Report: www.youtube.com/watch?v=1lry...
FTB Website: biomediaproject.com/bmp/data/sit...
BZP: bzpower.info/story.php?ID...
bzpower.info/story.php?ID...
News Report: www.youtube.com/watch?v=1lry...
FTB Website: biomediaproject.com/bmp/data/sit...
BZP: bzpower.info/story.php?ID...
bzpower.info/story.php?ID...
October 29, 2024 at 6:28 PM
By October 9th, 2006, 100% of the island had been searched and the INIKA had successfully freed the band!
News Report: www.youtube.com/watch?v=1lry...
FTB Website: biomediaproject.com/bmp/data/sit...
BZP: bzpower.info/story.php?ID...
bzpower.info/story.php?ID...
News Report: www.youtube.com/watch?v=1lry...
FTB Website: biomediaproject.com/bmp/data/sit...
BZP: bzpower.info/story.php?ID...
bzpower.info/story.php?ID...
Generous benefactors stepped in to aid the rescue efforts on Voya Nui through a sweepstakes. Enter in and you could win fabulous prizes like a guitar, skateboard deck, and even a trip for 5 to meet the band on an official tour bus– provided they're freed, of course:
October 29, 2024 at 6:27 PM
Generous benefactors stepped in to aid the rescue efforts on Voya Nui through a sweepstakes. Enter in and you could win fabulous prizes like a guitar, skateboard deck, and even a trip for 5 to meet the band on an official tour bus– provided they're freed, of course:
The Free The Band website had several songs hidden behind icons of the INIKA masks. A playlist of all the songs can be found on YouTube. In addition, a demo version of BIONICLE Heroes could also be found.
BZP: bzpower.info/story.php?ID...
Playlist: www.youtube.com/playlist?lis...
BZP: bzpower.info/story.php?ID...
Playlist: www.youtube.com/playlist?lis...
October 29, 2024 at 6:26 PM
The Free The Band website had several songs hidden behind icons of the INIKA masks. A playlist of all the songs can be found on YouTube. In addition, a demo version of BIONICLE Heroes could also be found.
BZP: bzpower.info/story.php?ID...
Playlist: www.youtube.com/playlist?lis...
BZP: bzpower.info/story.php?ID...
Playlist: www.youtube.com/playlist?lis...
In Voya Nui Adventure you play as the INIKA in order to train them for their rescue mission. Along their journey, they discover many downloadable songs and eventually face off against the PIRAKA to complete their training.
BZP: bzpower.info/story.php?ID...
LP: www.youtube.com/watch?v=4AJ8...
BZP: bzpower.info/story.php?ID...
LP: www.youtube.com/watch?v=4AJ8...
October 29, 2024 at 6:25 PM
In Voya Nui Adventure you play as the INIKA in order to train them for their rescue mission. Along their journey, they discover many downloadable songs and eventually face off against the PIRAKA to complete their training.
BZP: bzpower.info/story.php?ID...
LP: www.youtube.com/watch?v=4AJ8...
BZP: bzpower.info/story.php?ID...
LP: www.youtube.com/watch?v=4AJ8...
Piruk hacks his way into the PIRAKA Stronghold and by using a slingshot he's able to distract Vezok and Zaktan, and finds that the All-American Rejects are being held there.
Further details: toaheroes.wordpress.com/2008/10/23/f...
LP: www.youtube.com/watch?v=HNDW...
Further details: toaheroes.wordpress.com/2008/10/23/f...
LP: www.youtube.com/watch?v=HNDW...
October 29, 2024 at 6:24 PM
Piruk hacks his way into the PIRAKA Stronghold and by using a slingshot he's able to distract Vezok and Zaktan, and finds that the All-American Rejects are being held there.
Further details: toaheroes.wordpress.com/2008/10/23/f...
LP: www.youtube.com/watch?v=HNDW...
Further details: toaheroes.wordpress.com/2008/10/23/f...
LP: www.youtube.com/watch?v=HNDW...
In Island Investigation, Kongu projects his mind into the Matoran Piruk to avoid suspicion from the PIRAKA. He travels across Voya Nui, finding clues like an MP3 player and an AAR hat to try and pinpoint the location of the All-American Rejects.
Games: biomediaproject.com/bmp/play/web...
Games: biomediaproject.com/bmp/play/web...
October 29, 2024 at 6:22 PM
In Island Investigation, Kongu projects his mind into the Matoran Piruk to avoid suspicion from the PIRAKA. He travels across Voya Nui, finding clues like an MP3 player and an AAR hat to try and pinpoint the location of the All-American Rejects.
Games: biomediaproject.com/bmp/play/web...
Games: biomediaproject.com/bmp/play/web...
You could assist the INIKA on their rescue mission by spreading the word through e-cards or by playing the games "Island Investigation" and "Voya Nui Adventure" on the Free The Band website.
Free The Band website: biomediaproject.com/bmp/data/sit...
Flash emulator: ruffle.rs
Free The Band website: biomediaproject.com/bmp/data/sit...
Flash emulator: ruffle.rs
October 29, 2024 at 6:22 PM
You could assist the INIKA on their rescue mission by spreading the word through e-cards or by playing the games "Island Investigation" and "Voya Nui Adventure" on the Free The Band website.
Free The Band website: biomediaproject.com/bmp/data/sit...
Flash emulator: ruffle.rs
Free The Band website: biomediaproject.com/bmp/data/sit...
Flash emulator: ruffle.rs
In a news report, Zack claimed the PIRAKA kidnapped AAR, forcing them to play private concerts.
Top suspects included: Zaktan, Hakann, and Captain Larry, who sailed the Yacht that carried the band.
News Report: www.youtube.com/watch?v=B7t2...
BZP: bzpower.info/story.php?ID...
Top suspects included: Zaktan, Hakann, and Captain Larry, who sailed the Yacht that carried the band.
News Report: www.youtube.com/watch?v=B7t2...
BZP: bzpower.info/story.php?ID...
October 29, 2024 at 6:21 PM
In a news report, Zack claimed the PIRAKA kidnapped AAR, forcing them to play private concerts.
Top suspects included: Zaktan, Hakann, and Captain Larry, who sailed the Yacht that carried the band.
News Report: www.youtube.com/watch?v=B7t2...
BZP: bzpower.info/story.php?ID...
Top suspects included: Zaktan, Hakann, and Captain Larry, who sailed the Yacht that carried the band.
News Report: www.youtube.com/watch?v=B7t2...
BZP: bzpower.info/story.php?ID...
Rock Yacht was founded by the moustachioed duo, Dr. Jonathan Dusek and Professor Steve Biozz, because "rock bands love to go on boat rides."
Flashes of the word PIRAKA could be seen on their site.
Rock Yacht website: biomediaproject.com/bmp/data/sit...
Flashes of the word PIRAKA could be seen on their site.
Rock Yacht website: biomediaproject.com/bmp/data/sit...
October 29, 2024 at 6:19 PM
Rock Yacht was founded by the moustachioed duo, Dr. Jonathan Dusek and Professor Steve Biozz, because "rock bands love to go on boat rides."
Flashes of the word PIRAKA could be seen on their site.
Rock Yacht website: biomediaproject.com/bmp/data/sit...
Flashes of the word PIRAKA could be seen on their site.
Rock Yacht website: biomediaproject.com/bmp/data/sit...
Zack, a huge INIKA fan, began the INIKA UNITE blog, where he and his brother, Ivan, elaborated that the band were invited to take a free cruise by a new company called Rock Yachts.
INIKA UNITE blog: biomediaproject.com/bmp/data/sit...
INIKA UNITE blog: biomediaproject.com/bmp/data/sit...
October 29, 2024 at 6:18 PM
Zack, a huge INIKA fan, began the INIKA UNITE blog, where he and his brother, Ivan, elaborated that the band were invited to take a free cruise by a new company called Rock Yachts.
INIKA UNITE blog: biomediaproject.com/bmp/data/sit...
INIKA UNITE blog: biomediaproject.com/bmp/data/sit...
On August 16th, 2006, the Free The Band site launched with a fake news report:
The All-American Rejects were missing!
Last seen boarding a luxury yacht with a "very rock and roll feel to it". A group called the INIKA pledged to find them.
BZP: bzpower.info/story.php?ID...
The All-American Rejects were missing!
Last seen boarding a luxury yacht with a "very rock and roll feel to it". A group called the INIKA pledged to find them.
BZP: bzpower.info/story.php?ID...
October 29, 2024 at 6:17 PM
On August 16th, 2006, the Free The Band site launched with a fake news report:
The All-American Rejects were missing!
Last seen boarding a luxury yacht with a "very rock and roll feel to it". A group called the INIKA pledged to find them.
BZP: bzpower.info/story.php?ID...
The All-American Rejects were missing!
Last seen boarding a luxury yacht with a "very rock and roll feel to it". A group called the INIKA pledged to find them.
BZP: bzpower.info/story.php?ID...
The site went live in July, but only displayed a cryptic message:
"Maybe you heard the rumors. Or maybe you heard the lies 'THEY' want you to believe. Well we're putting up this site to bring you the truth. Stay tuned for facts, news, and info."
BZP: bzpower.info/story.php?ID...
"Maybe you heard the rumors. Or maybe you heard the lies 'THEY' want you to believe. Well we're putting up this site to bring you the truth. Stay tuned for facts, news, and info."
BZP: bzpower.info/story.php?ID...
October 29, 2024 at 6:16 PM
The site went live in July, but only displayed a cryptic message:
"Maybe you heard the rumors. Or maybe you heard the lies 'THEY' want you to believe. Well we're putting up this site to bring you the truth. Stay tuned for facts, news, and info."
BZP: bzpower.info/story.php?ID...
"Maybe you heard the rumors. Or maybe you heard the lies 'THEY' want you to believe. Well we're putting up this site to bring you the truth. Stay tuned for facts, news, and info."
BZP: bzpower.info/story.php?ID...