Bijan Farnoudi
banner
bijanfarnoudi.bsky.social
Bijan Farnoudi
@bijanfarnoudi.bsky.social
You're an ethical leader whose reputation isn't (yet) opening all the right doors? Connect with me! | Founder & Principal of the Coms Network
Silence can be violence.

At 15, I felt that. Today, I see it.

The social impact sector is largely silent, forced to compete for funds, not airtime.

This is the silence. There's a way to break it. open.substack.com/pub/bijanfar...
Silence Can Be Violence
Silence can be violence. Rage Against The Machine’s Zack de la Rocha belted out that sentence in his staccato rock-rap mix.
open.substack.com
October 29, 2025 at 3:57 PM
Instead of trying to appeal to the masses, picture one person. The gatekeeper of the place you dream of being.

Zoom in on that person.

Make them the hero of everything you post about going forward.

This is how you build your visibility the right way.

open.substack.com/pub/bijanfar...
Zoom in
How to build your visibility the right way
open.substack.com
October 21, 2025 at 1:03 PM
For years, I latched on to my employer's purpose.
At first, that’s formative: you borrow the company's vision and its cause. Their “why” becomes yours.
But borrowed purpose has limits. Read how to land on your own purpose and regain agency over your life.
bijanfarnoudi.substack.com/p/what-i-wis...
What I wish I had known at 21
The trouble with finding purpose.
bijanfarnoudi.substack.com
October 8, 2025 at 11:26 AM
We all had a good laugh a few weeks ago at the UN report that found "no one reads UN reports."

But for those of us in social impact comms, it was a moment of knowing exhaustion.

There is a better way.

Here’s the full article: comsnetwork.substack.com/p/from-unrea...
From Unread Reports to Authentic Voices: A Case Study in Strategic Communication
We all had a good laugh a few weeks ago at the irony of it: a UN report containing the finding that, well, no one reads UN reports.
comsnetwork.substack.com
September 4, 2025 at 5:17 PM
The UN published a report to conclude that no one reads UN reports.

This isn’t a punchline. It's the perfect symptom of a legitimacy crisis I call "The Implosion of Good Intentions - How the People Saving the World Lost the Public."

Read why it's happening: comsnetwork.substack.com/p/the-implos...
The Implosion of Good Intentions: How the People Saving the World Lost the Public
I wasn’t sure if it was the heat, the dust or the failing air conditioning of our steaming Kandahar office in Afghanistan that impeded meaningful exchanges, but even after 30 minutes of trying to get ...
comsnetwork.substack.com
August 7, 2025 at 9:48 AM
Sweeping a floor—or helping land on the moon? Mission clarity makes or breaks social impact. Fewer unread PDFs; make comms mission control. My take: open.substack.com/pub/comsnetw... #leadership #purpose #geneva #socialimpact
More Than Acronyms by the Lake: A Moonshot Mandate for Geneva
“I am here to help put a man on the moon, Mr.
open.substack.com
July 31, 2025 at 9:14 AM