Beth Soderberg
@bethsoderberg.bsky.social
Feminist mom, developer, artist, gardener; CEO + Lead Dev at @bethink.studio; she/her
life is a lot like the eye doctor: which one looks clearer? pick that one. then, which one looks cleare? pick that one.
October 21, 2025 at 12:22 PM
life is a lot like the eye doctor: which one looks clearer? pick that one. then, which one looks cleare? pick that one.
I love the cover. Buy my oldest friend's debut novel!
I should have mentioned, which I forgot to do yesterday, that the illustrator is Jun Cen and the cover design is by Esther S. Kim. They did a fantastic job. Thanks too to @leeharris.net for his editorial insights as we developed this cover.
Cover reveal of my novel THE FRANCHISE. Coming May 12, 2026. Preorder now! us.macmillan.com/books/978125... #booksky
October 17, 2025 at 1:58 PM
I love the cover. Buy my oldest friend's debut novel!
Reposted by Beth Soderberg
The WP Minute Launches Courses, Starting With #WordPress Hosting www.therepository.email/the-wp-minut...
The WP Minute Launches Courses, Starting With WordPress Hosting
Founder Matt Medeiros and Editor Eric Karkovack are translating their years of industry experience into structured learning, starting with a course on hosting fundamentals.
www.therepository.email
October 17, 2025 at 1:10 PM
The WP Minute Launches Courses, Starting With #WordPress Hosting www.therepository.email/the-wp-minut...
Small thing I've realized I do that both makes my team more neuro-divergent inclusive while also helping my time-blind brain. When someone wants to huddle in Slack, but they say something like "I'm refreshing my tea and then am ready!" I'll say "Great! Turning the huddle on now so I don't forget!"
October 17, 2025 at 1:56 PM
Small thing I've realized I do that both makes my team more neuro-divergent inclusive while also helping my time-blind brain. When someone wants to huddle in Slack, but they say something like "I'm refreshing my tea and then am ready!" I'll say "Great! Turning the huddle on now so I don't forget!"
A long-time client contact tells us she's leaving her job - all five people on the call become friends on Finch before moving on to practical transition matters. I love the people I work with/for 😍
October 14, 2025 at 3:49 PM
A long-time client contact tells us she's leaving her job - all five people on the call become friends on Finch before moving on to practical transition matters. I love the people I work with/for 😍
I had the delightful honor to be on @bph.social 's Gutenberg Changelog podcast last week. We had fun - check it out! :)
gutenbergtimes.com/podcast/gute...
gutenbergtimes.com/podcast/gute...
Gutenberg Changelog #122 - Gutenberg 21.8 and WordPress 6.9 - Gutenberg Times
In episode 122 of the GT Changelog podcast, host Birgit Pauli-Haack is joined by Beth Soderberg, CEO of bethink Studio, to discuss the latest updates in Gutenberg 21.8 and WordPress 6.9. The conversat...
gutenbergtimes.com
October 14, 2025 at 12:47 PM
I had the delightful honor to be on @bph.social 's Gutenberg Changelog podcast last week. We had fun - check it out! :)
gutenbergtimes.com/podcast/gute...
gutenbergtimes.com/podcast/gute...
Autism was first identified in 1912. Acetaminophen was first marketed in the US in 1950.
Some of my closest friends have autism. I love you and don't think that anything is "wrong" with you.
Pregnant people need access to safe medication for their own health.
What about the Epstein files again?
Some of my closest friends have autism. I love you and don't think that anything is "wrong" with you.
Pregnant people need access to safe medication for their own health.
What about the Epstein files again?
September 24, 2025 at 4:42 PM
Autism was first identified in 1912. Acetaminophen was first marketed in the US in 1950.
Some of my closest friends have autism. I love you and don't think that anything is "wrong" with you.
Pregnant people need access to safe medication for their own health.
What about the Epstein files again?
Some of my closest friends have autism. I love you and don't think that anything is "wrong" with you.
Pregnant people need access to safe medication for their own health.
What about the Epstein files again?
Solidarity kiddo: “I’m going to be very tired today because i have lots of yawns.”
September 23, 2025 at 12:09 PM
Solidarity kiddo: “I’m going to be very tired today because i have lots of yawns.”
I just love how kids say things sometimes: “I was just resting in my bed for a couple minutes to see if I could make a dream. But I didn’t.”
September 21, 2025 at 11:56 AM
I just love how kids say things sometimes: “I was just resting in my bed for a couple minutes to see if I could make a dream. But I didn’t.”
Our deliberate "don't come to meetings if they'll waste your time" culture leads to it being OK to ask questions. Yay for a developer not wasting an hour!
Dev: I got an invite to the [sales] meeting, did you want me to go?
Me: I don’t think you need to go, save yourself 😉
D: will do, thanks!
Dev: I got an invite to the [sales] meeting, did you want me to go?
Me: I don’t think you need to go, save yourself 😉
D: will do, thanks!
September 19, 2025 at 1:31 PM
Our deliberate "don't come to meetings if they'll waste your time" culture leads to it being OK to ask questions. Yay for a developer not wasting an hour!
Dev: I got an invite to the [sales] meeting, did you want me to go?
Me: I don’t think you need to go, save yourself 😉
D: will do, thanks!
Dev: I got an invite to the [sales] meeting, did you want me to go?
Me: I don’t think you need to go, save yourself 😉
D: will do, thanks!
I read this excellent piece by @camikaos.bsky.social over my lunch today. For me, the "mask" that really is "real" is all about my glasses. Without them I look at myself and think it must be my sister for a moment. I've had many pairs of "almost the same" glasses since sometime in middle school. 🥸
Natural is overrated.
Pink is better.
Masking Monday: Not Natural, But Real
camikaos.com/2025/09/16/m...
Pink is better.
Masking Monday: Not Natural, But Real
camikaos.com/2025/09/16/m...
Masking Monday: Not Natural, But Real…
I’m realizing only now, as I near 50, that I haven’t actually hated my hair my whole life. That sounds dramatic, so I should explain a little. I love my hair now. I really do. It’s crazy and wild a…
camikaos.com
September 16, 2025 at 8:31 PM
I read this excellent piece by @camikaos.bsky.social over my lunch today. For me, the "mask" that really is "real" is all about my glasses. Without them I look at myself and think it must be my sister for a moment. I've had many pairs of "almost the same" glasses since sometime in middle school. 🥸
My fave moment of my day thus far: when my coworker and I faked a "very important meeting" so that a salesperson knocking at my door would feel awkward and leave without bothering me.
September 10, 2025 at 7:56 PM
My fave moment of my day thus far: when my coworker and I faked a "very important meeting" so that a salesperson knocking at my door would feel awkward and leave without bothering me.
I had SO MUCH FUN catching up with @seriouslybud.bsky.social . We'd been talking about doing this for a long time and finally did. YAY :)
Very excited to tell you that this Friday, you can hear what @bethsoderberg.bsky.social had to say on Seriously, BUD? This unexpected conversation was a long time coming, and the pleasure was all mine!
September 10, 2025 at 4:16 PM
I had SO MUCH FUN catching up with @seriouslybud.bsky.social . We'd been talking about doing this for a long time and finally did. YAY :)
This morning, I started singing "oh it's a beautiful morning, oh it's a beautiful day..." to one of my kids while driving him to school. His response: "Mom, that's not a song. That's just noise."
September 8, 2025 at 1:34 PM
This morning, I started singing "oh it's a beautiful morning, oh it's a beautiful day..." to one of my kids while driving him to school. His response: "Mom, that's not a song. That's just noise."
Ok the lantern fly experience just got grosser. They are dead on the floor INSIDE my clients’ office building.
September 8, 2025 at 1:06 PM
Ok the lantern fly experience just got grosser. They are dead on the floor INSIDE my clients’ office building.
Just in case anyone has been wondering where the spotted lantern flies are: Arlington. There are at least a few dozen dead (many squashed - yay humans) outside of my fave little bagel place. I squashed the ones that looked alive
September 8, 2025 at 12:57 PM
Just in case anyone has been wondering where the spotted lantern flies are: Arlington. There are at least a few dozen dead (many squashed - yay humans) outside of my fave little bagel place. I squashed the ones that looked alive
Reposted by Beth Soderberg
“So, the rise of these industrial-scale computing facilities that are needed for A.I. and other Internet applications is certainly one of the factors driving up prices.”
“And I think there’s a chance that A.I. is going to drive our bills even higher in the future.”
“And I think there’s a chance that A.I. is going to drive our bills even higher in the future.”
How AI infrastructure is driving a sharp rise in electricity bills
Electricity bills are climbing nationwide, rising faster than inflation in many places. The explosive growth of AI and the massive data centers behind it are driving demand and straining the grid. To ...
www.pbs.org
September 6, 2025 at 12:58 AM
“So, the rise of these industrial-scale computing facilities that are needed for A.I. and other Internet applications is certainly one of the factors driving up prices.”
“And I think there’s a chance that A.I. is going to drive our bills even higher in the future.”
“And I think there’s a chance that A.I. is going to drive our bills even higher in the future.”
Reposted by Beth Soderberg
DC residents pulling jury service continue resisting.
NEW: DC grand jurors reject more Justice Dept cases
Former DOJ attorney: “Not only have I never heard of this happening, I've never heard of a prosecutor who's heard of this happening”
www.cbsnews.com/news/d-c-gra...
Former DOJ attorney: “Not only have I never heard of this happening, I've never heard of a prosecutor who's heard of this happening”
www.cbsnews.com/news/d-c-gra...
D.C. grand jurors reject latest wave of Justice Dept. indictment requests
One former federal prosecutor said of the indictment denials by D.C. grand juries that he's "never heard of this happening."
www.cbsnews.com
September 3, 2025 at 9:04 PM
DC residents pulling jury service continue resisting.
For the love of all things, please do this!
Implementing Namespaces and Coding Standards in WordPress Plugin Development #WordPress
Implementing Namespaces and Coding Standards in WordPress Plugin Development – WordPress Developer Blog
Add namespacing, autoloading, and linting to your multi-block plugin for clean, scalable WordPress development.
developer.wordpress.org
September 3, 2025 at 11:21 PM
For the love of all things, please do this!
new post-WordCamp sleeping record: 14 hours Sunday into Monday!
Finally feeling like a real person again :)
Finally feeling like a real person again :)
September 2, 2025 at 1:09 PM
new post-WordCamp sleeping record: 14 hours Sunday into Monday!
Finally feeling like a real person again :)
Finally feeling like a real person again :)
"The best systematic improvements come from actual users, not internal teams. Proprietary systems create short-term advantage. Open systems create long-term value. Systems that belong to everyone are by ... just being, also maintained by everyone."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
August 29, 2025 at 5:58 PM
"The best systematic improvements come from actual users, not internal teams. Proprietary systems create short-term advantage. Open systems create long-term value. Systems that belong to everyone are by ... just being, also maintained by everyone."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
"This fundamental shift in thinking about systems isn't technical; it's actually cognitive. Instead of asking how do I solve this problem... we need to start thinking: how do I build a system that prevents this class of problems?"
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
August 29, 2025 at 5:50 PM
"This fundamental shift in thinking about systems isn't technical; it's actually cognitive. Instead of asking how do I solve this problem... we need to start thinking: how do I build a system that prevents this class of problems?"
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
"Good systems, they don't eliminate all friction, they place it strategically... friction in the right places creates quality, prevents errors, and builds user confidence."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
August 29, 2025 at 5:49 PM
"Good systems, they don't eliminate all friction, they place it strategically... friction in the right places creates quality, prevents errors, and builds user confidence."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
"Confusion is actually optional. The art of system design is revealing complexity progressively so users never feel overwhelmed, but never hit artificial limits."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025
August 29, 2025 at 5:49 PM
"Confusion is actually optional. The art of system design is revealing complexity progressively so users never feel overwhelmed, but never hit artificial limits."
@karmatosed.art #WCUS #WCUS2025
@karmatosed.art #WCUS #WCUS2025