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Bethink Studio
@bethink.studio
We're experts, innovators, and lifelong learners building future-proof, scaleable websites — and doing digital differently.
"I am so tired of hearing about AI. Unfortunately, this is a talk about AI."

@frankchimero.com took on creative agency in the AI landscape in his latest talk, at Kinference in Brooklyn.
Frank Chimero · Beyond the Machine
Frank Chimero’s Personal Website
frankchimero.com
November 25, 2025 at 2:09 PM
In this month's Bethink newsletter, @bethsoderberg.bsky.social reflects on the chaos of an increasingly fragile Internet infrastructure. (Also inside: a WordPress deep dive, next-gen digital organizing, and our favorite fall beverages.)

Welcome to the Bethink Bee: view.flodesk.com/emails/690c2...
November 22, 2025 at 6:09 PM
(Almost) everything you've ever wanted to know about dithering — and it turns out that may be more than you think.

Thank you for this fascinating and immersive explainer, @damarberlari.bsky.social!
Dithering - Part 1
Understanding how dithering works, visually.
visualrambling.space
November 20, 2025 at 1:27 PM
@emilkowal.ski shared seven simple ideas for improving your animations.
7 Practical Animation Tips
emilkowal.ski
November 19, 2025 at 5:09 PM
A new report from Harvard's @belfercenter.bsky.social explains the Design From the Margins (DFM) process — and why we should be using it from ideation to launch.
Design From the Margins
In an age of virtual connectivity and increased reliance on the internet for daily functions, including by marginalized groups, can companies and technologists reframe their features or standards to…
www.belfercenter.org
November 18, 2025 at 2:09 PM
How many layers deep is your architectural debt? @maybefrederick.bsky.social dives into it.
Architectural debt is not just technical debt
Frederick's delirious rants
frederickvanbrabant.com
November 15, 2025 at 6:09 PM
"In design, pure productivity is corrosive. Inundate a team with output and no one can tell what’s good anymore."

@renderg.host breaks down why we need to value outcomes over outputs.
The worst designer I've ever worked with was also the most productive - Annotated by B. Prendergast
When companies mistake volume for value, and incentivise outputs over outcomes.
renderghost.leaflet.pub
November 13, 2025 at 1:27 PM
Happy 40th birthday to dot com! (and dot org, and dot net, and dot edu, and dotgov, and dot mil...)
A Brief History of Domains
This year, dot com turned 40.
www.dotcom.press
November 12, 2025 at 5:09 PM
Sometimes the best question you can ask to solve a problem is "do you really need this?"
Find the Simplest Thing That Works
We’ve all seen the pictures of the Raptor engine for the SpaceX rockets, and if you look at the various iterations, they go from easy-to-vary to hard-to-vary. Because the most recent version just…
nav.al
November 11, 2025 at 2:09 PM
This one is for everyone who has ever thought: I really need a fluid type scaling tool. (It's a fluid type scaling tool.)
Size Matters - Fluid Type Scale Generator
Generate responsive type scales with CSS clamp() values. Perfect for SCSS, WordPress, and Elementor. Create fluid typography that scales beautifully across all devices.
sizematters.netlify.app
November 8, 2025 at 6:09 PM
"I want to argue that the web should not be understood as a momentary stepping stone in a linear history of technological advancement or measured solely as a vehicle for marketing, self-promotion, personal advancement and delivering kill-time."
Dancing like no one is watching in a panopticon of slop
We are all living through a time which is noticeably fallow in good will and good intentions. Increasingly there is no discovery, organic or otherwise, and the value of participation can not be…
www.aaronland.info
November 6, 2025 at 1:27 PM
A new study from the European Broadcasting Union and BBC found that “AI’s systemic distortion of news is consistent across languages and territories.” That could impact how *your* content is being packaged by AI tools.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
www.searchenginejournal.com
November 5, 2025 at 5:09 PM
Bethink founder @bethsoderberg.bsky.social was featured on the @gutenbergtimes.com Changelog podcast!

Beth talked to @bph.social about block themes, cleaning up legacy code, her favorite experimental #Wordpress features, and more.

Tune in 🎧
Gutenberg Changelog #122 - Gutenberg 21.8 and WordPress 6.9 - Gutenberg Times
In episode 122 of the GT Changelog podcast, host Birgit Pauli-Haack is joined by Beth Soderberg, CEO of bethink Studio, to discuss the latest updates in Gutenberg 21.8 and WordPress 6.9. The…
gutenbergtimes.com
November 4, 2025 at 2:09 PM
Not sure which colors match the vibe of your next project? Take a deeper look into their meanings 🔮
Color Meanings & Symbolisms - Ultimate Guide to Colors | Figma
Delve into the meanings, symbolism, and history of different colors. Kickstart your designs with free custom color palettes directly in Figma.
www.figma.com
November 1, 2025 at 5:09 PM
Splitting operations, pruning components, cutting back on training AI models—and even leveraging AI to solve its own problem. Researchers are exploring the best ways to cut back on the harms AI causes to the climate.
Responding to the climate impact of generative AI
MIT experts discuss strategies and innovations aimed at mitigating the amount of greenhouse gas emissions generated by the training, deployment, and use of AI systems, in the second in a two-part…
news.mit.edu
October 30, 2025 at 12:27 PM
We've worked in social justice organizations, cultural and educational institutions, and government — and we want to use our expertise to champion the values we share and support organizations making a real impact.

Let’s do the work together. Get in touch with us at bethink.studio/contact.
October 29, 2025 at 4:10 PM
Accessibility experience designer Irina Morozova gave a talk at @a11yawareness.bsky.social NYC about how developers can make digital content accessible for non-English speakers. Thank you to @equalentry.com for sharing the highlights!
Accessible Content for People with Limited English Proficiency - Equal Entry
This article is based on Irina Morozova’s talk at A11yNYC. Irina emphasized the importance of designing digital content that’s accessible to people with limited English proficiency. Using relatable…
equalentry.com
October 23, 2025 at 12:27 PM
We're passionate about building websites that grow with our partners. We love to engineer functionalities, streamline processes, remap user journeys, and rethink information architecture.

Get in touch with us at bethink.studio/contact and we'll make your website work for *you.*
October 22, 2025 at 4:11 PM
“Do the technological and managerial practices that have made remote work possible further facilitate offshoring? Do organizations see significant gains in efficiency? What are the impacts on U.S. and offshore workers?”

Whitney Zhang wants to find out.
Improving the workplace of the future
MIT Department of Economics doctoral student Whitney Zhang explores how the technological and managerial decisions companies make affect workers across the pay spectrum.
news.mit.edu
October 21, 2025 at 1:09 PM
New parental controls for ChatGPT:

+ Kids' accounts will be linked their parents'
+ 'Blackout hours' set by parents
+ Images and graphic, romantic, sexual and extreme content are restricted
+ You can opt your kid out of training AI models
+ Parental warnings for kids discussing self-harm
ChatGPT rolls out new parental controls
Parents can now connect their accounts to accounts designed for minors.
www.nbcnews.com
October 18, 2025 at 5:09 PM
We collaborated with @neweracoloradoaf.bsky.social, an organization building youth political power, ahead of the 2024 elections.

Their Voter Guide was viewed 52K+ times after our redesign—and young voters turned out at historic rates that year.

Explore the build at bethink.studio/work.
October 16, 2025 at 12:27 PM
Accessibility experience designer Irina Morozova gave a talk at A11yNYC about how developers can make digital content accessible for non-English speakers. Thank you to @equalentry.com for sharing the highlights!
Accessible Content for People with Limited English Proficiency - Equal Entry
This article is based on Irina Morozova’s talk at A11yNYC. Irina emphasized the importance of designing digital content that’s accessible to people with limited English proficiency. Using relatable…
equalentry.com
October 15, 2025 at 4:09 PM
We're lining up our projects for 2026 and we'd love to work with you!

Whether you're looking to refresh your website or build a new one from the bottom-up, we're ready to make it happen.

Get in touch with us at bethink.studio/contact.
October 14, 2025 at 1:09 PM
You can trace the roots of the ubiquitous @ sign to ancient Greek pottery. For real!
The 3,000-year-old story hidden in the @ sign
In Taiwan they call @ "little mouse". It's "strudel" in Hebrew, "dog" in Russian and "monkey's tail" in Dutch. The @ sign is a mirror, and its story goes back thousands of years.
www.bbc.com
October 11, 2025 at 5:09 PM
Welcome to the Bethink Bee! 🐝

Every month, we'll share updates and insights in our newsletter. (This month, we're sharing a glimpse into the lives of our Finch birbs, too.)

Read the first edition: view.flodesk.com/emails/68dc4...
Sign up to get the next: main-hill-88471.myflodesk.com/eqg3egylxu
October 9, 2025 at 2:32 PM