Bethany McCamish
@bethanyworksdesign.bsky.social
Strategic Brand and Web Designer | Female Founder + Published Author | Former teacher and Tedx speaker turned entrepreneur.
5 Post-Launch Musts for Your Brand 🚀
1️⃣ Educate your audience
2️⃣ Refine client experience
3️⃣ Create action-driving content
4️⃣ Relaunch offers often
5️⃣ Use your brand guide to stay aligned
1️⃣ Educate your audience
2️⃣ Refine client experience
3️⃣ Create action-driving content
4️⃣ Relaunch offers often
5️⃣ Use your brand guide to stay aligned
July 1, 2025 at 9:46 PM
5 Post-Launch Musts for Your Brand 🚀
1️⃣ Educate your audience
2️⃣ Refine client experience
3️⃣ Create action-driving content
4️⃣ Relaunch offers often
5️⃣ Use your brand guide to stay aligned
1️⃣ Educate your audience
2️⃣ Refine client experience
3️⃣ Create action-driving content
4️⃣ Relaunch offers often
5️⃣ Use your brand guide to stay aligned
Current reading situation:
📖The Patriarchs: The Origins of Inequality by Angela Saini
📖The Patriarchs: The Origins of Inequality by Angela Saini
June 26, 2025 at 8:53 PM
Current reading situation:
📖The Patriarchs: The Origins of Inequality by Angela Saini
📖The Patriarchs: The Origins of Inequality by Angela Saini
So when a client asks:
"Do we really need that SEO header?"
"Can we just make it all one big image instead?"
"Can we add more (and then some more…)?"
"Why not use Comic Sans — it's kind of fun?" (Jk- no one asks for that!)
I get to say: Let me tell you why we're doing it this way.
"Do we really need that SEO header?"
"Can we just make it all one big image instead?"
"Can we add more (and then some more…)?"
"Why not use Comic Sans — it's kind of fun?" (Jk- no one asks for that!)
I get to say: Let me tell you why we're doing it this way.
June 25, 2025 at 5:56 PM
So when a client asks:
"Do we really need that SEO header?"
"Can we just make it all one big image instead?"
"Can we add more (and then some more…)?"
"Why not use Comic Sans — it's kind of fun?" (Jk- no one asks for that!)
I get to say: Let me tell you why we're doing it this way.
"Do we really need that SEO header?"
"Can we just make it all one big image instead?"
"Can we add more (and then some more…)?"
"Why not use Comic Sans — it's kind of fun?" (Jk- no one asks for that!)
I get to say: Let me tell you why we're doing it this way.
Building an unbreakable brand isn't about perfection — it's about authenticity, resilience and human connection
June 24, 2025 at 7:02 PM
Building an unbreakable brand isn't about perfection — it's about authenticity, resilience and human connection
Stop using your website platform's basic contact form. A strategic CRM integration = better leads, fewer spam messages, and automated follow-ups that actually convert.
Personally, we love Dubsado!
Personally, we love Dubsado!
June 23, 2025 at 10:15 PM
Stop using your website platform's basic contact form. A strategic CRM integration = better leads, fewer spam messages, and automated follow-ups that actually convert.
Personally, we love Dubsado!
Personally, we love Dubsado!
What started as a teacher's side hustle 7 years ago has become so much more than I imagined.
Bethany Works® isn't just about beautiful designs – it's about the community, the trust, the legacy-building we do together.
So grateful for this journey & can’t wait to see what’s to come! 💚
Bethany Works® isn't just about beautiful designs – it's about the community, the trust, the legacy-building we do together.
So grateful for this journey & can’t wait to see what’s to come! 💚
June 20, 2025 at 6:19 PM
What started as a teacher's side hustle 7 years ago has become so much more than I imagined.
Bethany Works® isn't just about beautiful designs – it's about the community, the trust, the legacy-building we do together.
So grateful for this journey & can’t wait to see what’s to come! 💚
Bethany Works® isn't just about beautiful designs – it's about the community, the trust, the legacy-building we do together.
So grateful for this journey & can’t wait to see what’s to come! 💚
Having your face all over your brand doesn't automatically make it a personal brand. Personal branding is about point of view, not only visibility.
June 17, 2025 at 10:28 PM
Having your face all over your brand doesn't automatically make it a personal brand. Personal branding is about point of view, not only visibility.
Your scheduler integration should feel seamless to your clients. If they have to jump through hoops to book with you, they won't
June 16, 2025 at 6:58 PM
Your scheduler integration should feel seamless to your clients. If they have to jump through hoops to book with you, they won't
Ways I've built authority beyond client work:
→ Speaking at industry events
→ Teaching masterclasses
→ Mentoring other designers
→ Building resources for creative entrepreneurs
→ Speaking at industry events
→ Teaching masterclasses
→ Mentoring other designers
→ Building resources for creative entrepreneurs
June 13, 2025 at 4:12 PM
Ways I've built authority beyond client work:
→ Speaking at industry events
→ Teaching masterclasses
→ Mentoring other designers
→ Building resources for creative entrepreneurs
→ Speaking at industry events
→ Teaching masterclasses
→ Mentoring other designers
→ Building resources for creative entrepreneurs
Poll: What's your biggest brand challenge right now?
A) Finding my voice
B) Standing out from competitors
C) Attracting the right clients
D) All of the above
A) Finding my voice
B) Standing out from competitors
C) Attracting the right clients
D) All of the above
June 12, 2025 at 7:24 PM
Poll: What's your biggest brand challenge right now?
A) Finding my voice
B) Standing out from competitors
C) Attracting the right clients
D) All of the above
A) Finding my voice
B) Standing out from competitors
C) Attracting the right clients
D) All of the above
My summer plans: Pickleball, overlanding, and lots of reading in the sun, (and travel for speaking gigs and conferences)
June 11, 2025 at 7:09 PM
My summer plans: Pickleball, overlanding, and lots of reading in the sun, (and travel for speaking gigs and conferences)
At Bethany Works®, we believe:
✨ Women & marginalized voices deserve amplification
🌈 LGBTQ+, BIPOC communities deserve safe spaces & allyship
🎨 Creativity thrives in diversity
👩💼 Women's leadership creates meaningful change
🔬 Science is real, facts matter
❌ Hate has no place here — full stop
✨ Women & marginalized voices deserve amplification
🌈 LGBTQ+, BIPOC communities deserve safe spaces & allyship
🎨 Creativity thrives in diversity
👩💼 Women's leadership creates meaningful change
🔬 Science is real, facts matter
❌ Hate has no place here — full stop
June 10, 2025 at 8:39 PM
At Bethany Works®, we believe:
✨ Women & marginalized voices deserve amplification
🌈 LGBTQ+, BIPOC communities deserve safe spaces & allyship
🎨 Creativity thrives in diversity
👩💼 Women's leadership creates meaningful change
🔬 Science is real, facts matter
❌ Hate has no place here — full stop
✨ Women & marginalized voices deserve amplification
🌈 LGBTQ+, BIPOC communities deserve safe spaces & allyship
🎨 Creativity thrives in diversity
👩💼 Women's leadership creates meaningful change
🔬 Science is real, facts matter
❌ Hate has no place here — full stop
Today's affirmation: I am allowed to rest without earning it through productivity
June 6, 2025 at 9:11 PM
Today's affirmation: I am allowed to rest without earning it through productivity
Stop asking "What should my brand colors be?"
Start asking "Who needs to feel at home when they see my brand?" The colors will follow.
Start asking "Who needs to feel at home when they see my brand?" The colors will follow.
June 5, 2025 at 8:29 PM
Stop asking "What should my brand colors be?"
Start asking "Who needs to feel at home when they see my brand?" The colors will follow.
Start asking "Who needs to feel at home when they see my brand?" The colors will follow.
Current clients in the Bethany Works® studio:
🍃 Conservation group working to protect access to nature
💪 Personal trainer for pregnant humans and busy moms
🧥 Consignment shop specializing in couture
💙 Therapist expanding her personal brand
🍃 Conservation group working to protect access to nature
💪 Personal trainer for pregnant humans and busy moms
🧥 Consignment shop specializing in couture
💙 Therapist expanding her personal brand
June 4, 2025 at 4:32 PM
Current clients in the Bethany Works® studio:
🍃 Conservation group working to protect access to nature
💪 Personal trainer for pregnant humans and busy moms
🧥 Consignment shop specializing in couture
💙 Therapist expanding her personal brand
🍃 Conservation group working to protect access to nature
💪 Personal trainer for pregnant humans and busy moms
🧥 Consignment shop specializing in couture
💙 Therapist expanding her personal brand
That moment when you close 47 browser tabs and your computer literally sighs with relief
June 3, 2025 at 6:44 PM
That moment when you close 47 browser tabs and your computer literally sighs with relief
Best kind of Friday:
→ Inbox at zero
→ Client work sent
→ Content scheduled
→ To Do Lists written for the week ahead
→ Inbox at zero
→ Client work sent
→ Content scheduled
→ To Do Lists written for the week ahead
May 30, 2025 at 5:26 PM
Best kind of Friday:
→ Inbox at zero
→ Client work sent
→ Content scheduled
→ To Do Lists written for the week ahead
→ Inbox at zero
→ Client work sent
→ Content scheduled
→ To Do Lists written for the week ahead
Former teacher truth: The skills that helped me build curriculum are the same ones I use for brand strategy — breaking complex ideas into clear, actionable steps.
May 28, 2025 at 9:09 PM
Former teacher truth: The skills that helped me build curriculum are the same ones I use for brand strategy — breaking complex ideas into clear, actionable steps.
5 Steps to Prepare for Your Website Design 🖥️
1. Define your brand personality
2. Create a love/hate list with website screenshots
3. Review your competitors' websites
4. Decide your website's purpose (e.g., sell, educate, portfolio.
5. Make a Pinterest board with images that align with your brand
1. Define your brand personality
2. Create a love/hate list with website screenshots
3. Review your competitors' websites
4. Decide your website's purpose (e.g., sell, educate, portfolio.
5. Make a Pinterest board with images that align with your brand
May 14, 2025 at 8:10 PM
5 Steps to Prepare for Your Website Design 🖥️
1. Define your brand personality
2. Create a love/hate list with website screenshots
3. Review your competitors' websites
4. Decide your website's purpose (e.g., sell, educate, portfolio.
5. Make a Pinterest board with images that align with your brand
1. Define your brand personality
2. Create a love/hate list with website screenshots
3. Review your competitors' websites
4. Decide your website's purpose (e.g., sell, educate, portfolio.
5. Make a Pinterest board with images that align with your brand
Simple design isn't basic. It's actually one of the boldest things you can do. It's easy to cram in trends and extras — it's harder (and way more effective) to say what you mean, clearly and beautifully with visuals
May 13, 2025 at 10:59 PM
Simple design isn't basic. It's actually one of the boldest things you can do. It's easy to cram in trends and extras — it's harder (and way more effective) to say what you mean, clearly and beautifully with visuals
Storytelling builds authentic connections with customers —75% want brands to use stories, and 15% buy when stories resonate.
Our brains are wired for narrative, so telling your brand story effectively creates an emotional connection that leads to loyalty and sales.
Our brains are wired for narrative, so telling your brand story effectively creates an emotional connection that leads to loyalty and sales.
May 7, 2025 at 7:21 PM
Storytelling builds authentic connections with customers —75% want brands to use stories, and 15% buy when stories resonate.
Our brains are wired for narrative, so telling your brand story effectively creates an emotional connection that leads to loyalty and sales.
Our brains are wired for narrative, so telling your brand story effectively creates an emotional connection that leads to loyalty and sales.
"I knew it was their post before I even saw who posted it." That's what brand consistency does.
May 6, 2025 at 8:52 PM
"I knew it was their post before I even saw who posted it." That's what brand consistency does.
Saying yes to everything may seem exciting, but saying no can be transformative for your business.
Saying no isn't rejection — it's about respecting your boundaries and prioritizing what truly aligns with your goals. It creates space for the right opportunities to come along 💫
Saying no isn't rejection — it's about respecting your boundaries and prioritizing what truly aligns with your goals. It creates space for the right opportunities to come along 💫
May 5, 2025 at 10:07 PM
Saying yes to everything may seem exciting, but saying no can be transformative for your business.
Saying no isn't rejection — it's about respecting your boundaries and prioritizing what truly aligns with your goals. It creates space for the right opportunities to come along 💫
Saying no isn't rejection — it's about respecting your boundaries and prioritizing what truly aligns with your goals. It creates space for the right opportunities to come along 💫
When was the last time you did something that made you nervous but you did it anyway?
May 2, 2025 at 6:25 PM
When was the last time you did something that made you nervous but you did it anyway?
Hot take: Your story — even the messy parts — is your greatest brand asset
May 1, 2025 at 9:36 PM
Hot take: Your story — even the messy parts — is your greatest brand asset