Alan Berkson
@berkson0.bsky.social
I like to stir the pot. Often I make a mess. But sometimes I get soup.
I write weekly about navigating the Information Age in my newsletter, The Narrative Intel: https://thenarrativeintel.intelligistgroup.com/
I write weekly about navigating the Information Age in my newsletter, The Narrative Intel: https://thenarrativeintel.intelligistgroup.com/
6/
📬 Subscribe here: thenarrativeintel.intelligistgroup.com
This one’s for anyone trying to build trust, influence decisions, or be remembered in a GenAI world.
#GenAI #NarrativeIntel #AI #Differentiation #ThoughtLeadership #Startups
📬 Subscribe here: thenarrativeintel.intelligistgroup.com
This one’s for anyone trying to build trust, influence decisions, or be remembered in a GenAI world.
#GenAI #NarrativeIntel #AI #Differentiation #ThoughtLeadership #Startups
The Narrative Intel
Weekly insights on narrative, strategy, and big questions
thenarrativeintel.intelligistgroup.com
May 15, 2025 at 2:57 AM
6/
📬 Subscribe here: thenarrativeintel.intelligistgroup.com
This one’s for anyone trying to build trust, influence decisions, or be remembered in a GenAI world.
#GenAI #NarrativeIntel #AI #Differentiation #ThoughtLeadership #Startups
📬 Subscribe here: thenarrativeintel.intelligistgroup.com
This one’s for anyone trying to build trust, influence decisions, or be remembered in a GenAI world.
#GenAI #NarrativeIntel #AI #Differentiation #ThoughtLeadership #Startups
5/
Next week in The Narrative Intel, I’m writing about this:
👉 What happens when average becomes automated
👉 Why most people don’t see the risk
👉 And how to make yourself statistically unlikely
Next week in The Narrative Intel, I’m writing about this:
👉 What happens when average becomes automated
👉 Why most people don’t see the risk
👉 And how to make yourself statistically unlikely
May 15, 2025 at 2:57 AM
5/
Next week in The Narrative Intel, I’m writing about this:
👉 What happens when average becomes automated
👉 Why most people don’t see the risk
👉 And how to make yourself statistically unlikely
Next week in The Narrative Intel, I’m writing about this:
👉 What happens when average becomes automated
👉 Why most people don’t see the risk
👉 And how to make yourself statistically unlikely
4/
This isn’t a rant about AI.
I use it every day.
The risk isn’t that GenAI makes us dumber.
The risk is that it makes us invisible.
This isn’t a rant about AI.
I use it every day.
The risk isn’t that GenAI makes us dumber.
The risk is that it makes us invisible.
May 15, 2025 at 2:57 AM
4/
This isn’t a rant about AI.
I use it every day.
The risk isn’t that GenAI makes us dumber.
The risk is that it makes us invisible.
This isn’t a rant about AI.
I use it every day.
The risk isn’t that GenAI makes us dumber.
The risk is that it makes us invisible.
3/
That’s not all bad.
It makes average easier to achieve.
It lifts the floor.
But it also lowers your signal—because now everyone sounds polished, fluent, and confident.
Even when they have nothing new to say.
That’s not all bad.
It makes average easier to achieve.
It lifts the floor.
But it also lowers your signal—because now everyone sounds polished, fluent, and confident.
Even when they have nothing new to say.
May 15, 2025 at 2:57 AM
3/
That’s not all bad.
It makes average easier to achieve.
It lifts the floor.
But it also lowers your signal—because now everyone sounds polished, fluent, and confident.
Even when they have nothing new to say.
That’s not all bad.
It makes average easier to achieve.
It lifts the floor.
But it also lowers your signal—because now everyone sounds polished, fluent, and confident.
Even when they have nothing new to say.
2/
We’re in a new era of “mass mediocrity at scale.”
GenAI doesn’t write full thoughts.
It predicts the next most likely word.
Which means everything it creates… is statistically average.
We’re in a new era of “mass mediocrity at scale.”
GenAI doesn’t write full thoughts.
It predicts the next most likely word.
Which means everything it creates… is statistically average.
May 15, 2025 at 2:57 AM
2/
We’re in a new era of “mass mediocrity at scale.”
GenAI doesn’t write full thoughts.
It predicts the next most likely word.
Which means everything it creates… is statistically average.
We’re in a new era of “mass mediocrity at scale.”
GenAI doesn’t write full thoughts.
It predicts the next most likely word.
Which means everything it creates… is statistically average.
3/
One of my favorite lines from the piece:
“Your swim lane isn’t a limitation. It’s a signal.”
Find the thing you want to be trusted for.
Then show up for it—again and again.
(Yes, there's an actual pancake recipe at the end.)
What’s your swim lane?
One of my favorite lines from the piece:
“Your swim lane isn’t a limitation. It’s a signal.”
Find the thing you want to be trusted for.
Then show up for it—again and again.
(Yes, there's an actual pancake recipe at the end.)
What’s your swim lane?
May 12, 2025 at 4:52 PM
3/
One of my favorite lines from the piece:
“Your swim lane isn’t a limitation. It’s a signal.”
Find the thing you want to be trusted for.
Then show up for it—again and again.
(Yes, there's an actual pancake recipe at the end.)
What’s your swim lane?
One of my favorite lines from the piece:
“Your swim lane isn’t a limitation. It’s a signal.”
Find the thing you want to be trusted for.
Then show up for it—again and again.
(Yes, there's an actual pancake recipe at the end.)
What’s your swim lane?
2/
This issue is about the edge that outlasts AI and trends:
🥇 Being trusted for something specific.
Inside:
🥄 The myth of expertise
🧠 Capability ≠ memorability
🛟 Clarity earns trust—and leeway
🥞 Plus: pancakes + crayons
🔗 thenarrativeintel.intelligistgroup.com/p/your-swim-...
This issue is about the edge that outlasts AI and trends:
🥇 Being trusted for something specific.
Inside:
🥄 The myth of expertise
🧠 Capability ≠ memorability
🛟 Clarity earns trust—and leeway
🥞 Plus: pancakes + crayons
🔗 thenarrativeintel.intelligistgroup.com/p/your-swim-...
Your Swim Lane Is a Signal, Not a Constraint
Being good at everything isn’t nearly as valuable as being trusted for something.
thenarrativeintel.intelligistgroup.com
May 12, 2025 at 4:52 PM
2/
This issue is about the edge that outlasts AI and trends:
🥇 Being trusted for something specific.
Inside:
🥄 The myth of expertise
🧠 Capability ≠ memorability
🛟 Clarity earns trust—and leeway
🥞 Plus: pancakes + crayons
🔗 thenarrativeintel.intelligistgroup.com/p/your-swim-...
This issue is about the edge that outlasts AI and trends:
🥇 Being trusted for something specific.
Inside:
🥄 The myth of expertise
🧠 Capability ≠ memorability
🛟 Clarity earns trust—and leeway
🥞 Plus: pancakes + crayons
🔗 thenarrativeintel.intelligistgroup.com/p/your-swim-...
6/
This week's edition of The Narrative Intel breaks it all down:
Why "I'll call you back" matters
Why uncertainty breaks trust
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com
This week's edition of The Narrative Intel breaks it all down:
Why "I'll call you back" matters
Why uncertainty breaks trust
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com
May 10, 2025 at 11:15 PM
6/
This week's edition of The Narrative Intel breaks it all down:
Why "I'll call you back" matters
Why uncertainty breaks trust
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com
This week's edition of The Narrative Intel breaks it all down:
Why "I'll call you back" matters
Why uncertainty breaks trust
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com
6/
The issue drops soon.
If you're not subscribed yet, now's the time.
📬 thenarrativeintel.intelligistgroup.com
Title: Your Swim Lane Is a Signal, Not a Constraint
You don’t need to do everything.
You need to be trusted for something.
The issue drops soon.
If you're not subscribed yet, now's the time.
📬 thenarrativeintel.intelligistgroup.com
Title: Your Swim Lane Is a Signal, Not a Constraint
You don’t need to do everything.
You need to be trusted for something.
The Narrative Intel
Weekly insights on narrative, strategy, and big questions
thenarrativeintel.intelligistgroup.com
May 10, 2025 at 3:55 PM
6/
The issue drops soon.
If you're not subscribed yet, now's the time.
📬 thenarrativeintel.intelligistgroup.com
Title: Your Swim Lane Is a Signal, Not a Constraint
You don’t need to do everything.
You need to be trusted for something.
The issue drops soon.
If you're not subscribed yet, now's the time.
📬 thenarrativeintel.intelligistgroup.com
Title: Your Swim Lane Is a Signal, Not a Constraint
You don’t need to do everything.
You need to be trusted for something.
5/
That’s how trust is built.
And trust is what gives you:
→ Leeway to stretch
→ Permission to evolve
→ A seat at the table
That’s how trust is built.
And trust is what gives you:
→ Leeway to stretch
→ Permission to evolve
→ A seat at the table
May 10, 2025 at 3:53 PM
5/
That’s how trust is built.
And trust is what gives you:
→ Leeway to stretch
→ Permission to evolve
→ A seat at the table
That’s how trust is built.
And trust is what gives you:
→ Leeway to stretch
→ Permission to evolve
→ A seat at the table
4/
Your swim lane isn’t a limitation.
It’s a signal.
It says: “This is where I show up. This is what I do better than anyone else.”
Your swim lane isn’t a limitation.
It’s a signal.
It says: “This is where I show up. This is what I do better than anyone else.”
May 10, 2025 at 3:53 PM
4/
Your swim lane isn’t a limitation.
It’s a signal.
It says: “This is where I show up. This is what I do better than anyone else.”
Your swim lane isn’t a limitation.
It’s a signal.
It says: “This is where I show up. This is what I do better than anyone else.”
3/
Being good at everything sounds impressive.
But it makes you forgettable.
People don’t remember generalists.
They remember the first person they think to call when it matters.
Being good at everything sounds impressive.
But it makes you forgettable.
People don’t remember generalists.
They remember the first person they think to call when it matters.
May 10, 2025 at 3:53 PM
3/
Being good at everything sounds impressive.
But it makes you forgettable.
People don’t remember generalists.
They remember the first person they think to call when it matters.
Being good at everything sounds impressive.
But it makes you forgettable.
People don’t remember generalists.
They remember the first person they think to call when it matters.
2/
This week in The Narrative Intel I’m talking about a timeless edge—one that even AI struggles with:
👉 Being trusted for something.
Not flashy. Just essential.
This week in The Narrative Intel I’m talking about a timeless edge—one that even AI struggles with:
👉 Being trusted for something.
Not flashy. Just essential.
May 10, 2025 at 3:53 PM
2/
This week in The Narrative Intel I’m talking about a timeless edge—one that even AI struggles with:
👉 Being trusted for something.
Not flashy. Just essential.
This week in The Narrative Intel I’m talking about a timeless edge—one that even AI struggles with:
👉 Being trusted for something.
Not flashy. Just essential.
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com/p/ill-call-y...
Read it here ↓
thenarrativeintel.intelligistgroup.com/p/ill-call-y...
I'll Call You Back.
Setting, managing, and meeting expectations makes everyone's life better
thenarrativeintel.intelligistgroup.com
May 5, 2025 at 6:06 PM
And how writing your own “user manual” might be the move
Read it here ↓
thenarrativeintel.intelligistgroup.com/p/ill-call-y...
Read it here ↓
thenarrativeintel.intelligistgroup.com/p/ill-call-y...
5/
It’s not about speed.
It’s not even about being perfect.
It’s about setting, managing, and meeting expectations.
That’s the hidden engine behind customer experience, leadership, and communication that works.
It’s not about speed.
It’s not even about being perfect.
It’s about setting, managing, and meeting expectations.
That’s the hidden engine behind customer experience, leadership, and communication that works.
May 5, 2025 at 6:06 PM
5/
It’s not about speed.
It’s not even about being perfect.
It’s about setting, managing, and meeting expectations.
That’s the hidden engine behind customer experience, leadership, and communication that works.
It’s not about speed.
It’s not even about being perfect.
It’s about setting, managing, and meeting expectations.
That’s the hidden engine behind customer experience, leadership, and communication that works.
4/
Years ago, a doctor ran 40 minutes late.
When she walked in, she said:
“Thanks for waiting. I had an emergency.
And if you were the emergency, I’d do the same for you.”
She reset my expectation — and earned my trust.
Years ago, a doctor ran 40 minutes late.
When she walked in, she said:
“Thanks for waiting. I had an emergency.
And if you were the emergency, I’d do the same for you.”
She reset my expectation — and earned my trust.
May 5, 2025 at 6:06 PM
4/
Years ago, a doctor ran 40 minutes late.
When she walked in, she said:
“Thanks for waiting. I had an emergency.
And if you were the emergency, I’d do the same for you.”
She reset my expectation — and earned my trust.
Years ago, a doctor ran 40 minutes late.
When she walked in, she said:
“Thanks for waiting. I had an emergency.
And if you were the emergency, I’d do the same for you.”
She reset my expectation — and earned my trust.
3/
When expectations aren’t clear, people make up their own.
And they’ll hold you to them.
This shows up in:
Customer service
Team dynamics
Sales cycles
Relationships
Everywhere.
When expectations aren’t clear, people make up their own.
And they’ll hold you to them.
This shows up in:
Customer service
Team dynamics
Sales cycles
Relationships
Everywhere.
May 5, 2025 at 6:06 PM
3/
When expectations aren’t clear, people make up their own.
And they’ll hold you to them.
This shows up in:
Customer service
Team dynamics
Sales cycles
Relationships
Everywhere.
When expectations aren’t clear, people make up their own.
And they’ll hold you to them.
This shows up in:
Customer service
Team dynamics
Sales cycles
Relationships
Everywhere.
2/
What do those words mean?
To me:
“I’ll finish what I’m doing and call you later today.”
To them?
Maybe just:
“I see you called.”
That gap in expectations?
That’s the problem.
What do those words mean?
To me:
“I’ll finish what I’m doing and call you later today.”
To them?
Maybe just:
“I see you called.”
That gap in expectations?
That’s the problem.
May 5, 2025 at 6:06 PM
2/
What do those words mean?
To me:
“I’ll finish what I’m doing and call you later today.”
To them?
Maybe just:
“I see you called.”
That gap in expectations?
That’s the problem.
What do those words mean?
To me:
“I’ll finish what I’m doing and call you later today.”
To them?
Maybe just:
“I see you called.”
That gap in expectations?
That’s the problem.